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A gem from Hara

A gem from Hara

ハラカラノイッピン
Vendor
株式会社Lifoods
Miyagi Prefecture's social welfare corporation is a brand name that can only be given to high-quality products planned and manufactured by the Welfare Association.
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Invoice registration number

T2120901039916

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About the brand

Miyagi Prefecture's social welfare corporation is a brand name that can only be given to high-quality products planned and manufactured by the Welfare Association.
1
Deliver soft, odorless, high-quality, rare Dutch Ekro veal. Veal tongue, six-skirt (sagari), etc.
2
We will carefully select and deliver beef tongue from around the world!　Australia, England, Ireland, New Zealand, etc. There might be a bargain!
3
We will provide popular products for hometown tax payment in sachet packs. This is a secret salt-brewed slice pack that only needs to be thawed and baked.

More about the Brand Owner

社会福祉法人はらから福祉会

HARAKARA

The social welfare corporation Rakara Welfare Association is headquartered in Funaoka, Shibata-cho, Shibata-gun, Miyagi Prefecture, and operates 9 places for people with disabilities to work, 1 place for independence training, and 8 places for communal living. With our commitment to creating value-added products, we manufacture a variety of products such as tofu, fried tofu, bread, retort foods, and beef tongue, and deliver them to people all over the country through local supermarkets, cooperatives, hometown tax payments, and online sales.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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We launched "123 Mato" because we wanted to provide a table where everyone can smile, no matter what type of family they are, as the modern family is diversifying. In today's world, where opportunities to deepen family ties are decreasing due to the shift to nuclear families and the increase in single-person households, we wanted to strengthen family ties again through food.
　
Our philosophy is to "become a "family" for everyone. With this in mind, we have created a mail order site that delivers carefully selected "safe", "safe", and "delicious" food products from all over Japan. Through the fictional family of the 123 family, we propose products tailored to each generation and lifestyle, including mother Akiko, father Goro, son Rokuro, grandfather Shiro, grandmother Fuyuko, and Haruko who lives alone.
　
Our goal is not just to sell food. It's about creating moments where you can toast with family smiles and deepen the bonds between people through food. It doesn't matter what kind of family there is, and I want to bring happiness to all families while accepting such diversity.
　
　

What are we doing?

At "Ichi2san Mato", we are committed to creating high-class food that combines traditional craftsmanship with modern food culture. In particular, in our proud "Hara Akara Masterpiece" series, the highest quality beef tongue raised in the rich natural environment of Miyagi Prefecture is carefully finished one by one by skilled craftsmen.
　
In the production of beef tongue, only carefully selected ingredients are used, from the rare part of the special tongue to the soft veal tongue. The unique seasoning technology prepared by secret salt craftsmen brings out the original flavor of the meat to the maximum. In addition, we are developing products that value local food culture, such as rice puffs made with Miyagi Prefecture's Hitomebore, tofu and fried tofu made using traditional methods.
　
In addition, we are focusing on sustainable food production, and through direct transactions with farmers, we can realize safe and secure procurement of ingredients where the faces of producers can be seen. By developing sweets and pet food using okara, we are also contributing to reducing food loss. The high quality of the product has received high praise from all quarters, such as winning gold medals at competitions and being introduced on TV programs. We strive to pass on a food culture that we can be proud of for the next generation, combining traditional techniques with innovative ideas.

Commitment to the product

Our main product, "Harakara Masterpiece Beef Tongue Salted Slices," is a proud gem that won the No. 1 popularity ranking in 2021. Carefully selected beef tongue is carefully cut into 7mm thick pieces by craftsmen and prepared with secret salt to achieve the original flavor and exquisite texture of the meat. You can enjoy a wide range of yakiniku, as well as green onion rolls and stewed dishes, and many customers say that it is "soft and delicious" and "the whole family is happy".
　
　
　
　
The "Gold Medal Winner at the Competition Momen Bag Tofu" is characterized by its shocking large capacity of 3.2kg and a rich soybean flavor. The special manufacturing method that does not boil down easily makes it ideal for mapo tofu and hot pot dishes, and customers constantly say, "I've never seen such delicious tofu before."
　
"Misozuke fried tofu introduced in a world that Matsuko doesn't know" is very popular as an easy side dish when you want one more dish. The fried tofu marinated in special miso makes an exquisite snack just by grilling it as is. We have received high praise from busy housewives saying that it is "easy and delicious" and "I want to keep it on hand". All of these products are delivered to your table through a careful manufacturing process by craftsmen.

Who are supporting us?

"123 Mato" is loved by people of all ages and lifestyles. Our main customers are families in their 30s and 60s, and we have received strong support from housewives who are particular about quality. In addition, we have gained a diverse customer base by developing products tailored to the needs of each generation, from the younger generation living alone to the senior generation.
　
We have received many warm comments from our customers, such as "The whole family says it is delicious", "The quality is safe to eat", and "It is appreciated as a gift", and the high repeat rate is a testament to our trust in our quality. By delivering it nationwide, it delivers authentic taste to people living in rural areas, and is highly regarded as "delicious food that is not available locally". We will continue to work hard to create products with all our hearts, thinking of the smiles of each customer.
　
　
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