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Focusing on the new sensation of tea UpCycleTea, we have developed local specialties. A regional brand that contributes to the local community by creating jobs and increasing farmers' profits.

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Hakonokobako

ハコノコバコ

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株式会社HACO LiB

Focusing on the new sensation of tea UpCycleTea, we have developed local specialties. A regional brand that contributes to the local community by creating jobs and increasing farmers' profits.

〜1,000

Followers

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About the brand

Focusing on the new sensation of tea UpCycleTea, we have developed local specialties. A regional brand that contributes to the local community by creating jobs and increasing farmers' profits.

The signature product, UpCycleTea "HACOCHA", is a tea made only with vegetables and fruits from Kyushu

We are working with discerning farmers in Kyushu to reduce food loss

It is a brand operated by an employment support office, and sells products that put kindness first in everything

More about the Brand Owner

幸森彩香

AYAKA KOUMORI

Born in 1985 in Miyazaki Prefecture. At the age of seven, he moved to his father's hometown of Omuta City, Fukuoka Prefecture. In his 20s, he worked in a variety of jobs in the airline industry, beverage manufacturers, and housing equipment manufacturers. After that, he made a U-turn to Omuta City and became the manager of the family business, Hanbagutei. While running the store, he learned that Omuta has a number of issues unique to the local area, and he worked community activities. After working on community development and disaster relief activities, his desire to work on solving more fundamental social issues became stronger, and he opened a welfare office in April 2022. With the desire to provide exciting work to people who have difficulties in working and to let them know the joy of work, we established the regional brand "Hakonokobako" to handle everything from development to production and sales at welfare offices. We are developing products by collecting attractive materials from the region.

Learn more about this brand

Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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HACO, a welfare service office operated by our company, is a Type A office that provides work in a considerate environment to people who have difficulty working at general companies due to disabilities or intractable diseases, and provides support for finding employment at general companies. In the course of our daily support, we have witnessed the current situation where there are still large barriers to the employment of people with disabilities and intractable diseases in general companies. The government has established the "Act on the Promotion of Employment of Persons with Disabilities" with the aim of promoting job stability and independence of persons with disabilities, and the statutory employment rate for persons with disabilities will be gradually raised from FY2024 to 2.7% in FY26. However, according to an announcement by the Ministry of Health, Labour and Welfare, the percentage of companies that achieved the statutory employment rate in FY2023 was 50.1%, and about half of the companies have not reached the statutory employment rate.

In response to this situation, we have developed HACOCHA, an Up Cycle Tea, to realize a society where everyone can work comfortably.

What are we doing?

HACOCHA is a new kind of tea leaf made using only "agricultural products that have to be discarded" produced in Kyushu. The manufacturing process is very laborious and time-consuming, but it is also easy for many people to get involved in because of its simple work. In fact, a diverse group of members are still participating in manufacturing today.

We decided to commercialize this product based on the belief that it would not only create and expand employment, but also contribute to the reduction of food loss, increase the income of farmers, create and disseminate new attractions of the region, and solve a number of regional and social issues.

Commitment to the product

Our Mission is to "give the highest priority to the matters we are involved in," and we are developing Hakonokobako products with kindness as the first priority.

By limiting the suppliers of raw materials and making it a safe and secure product, it is kind to the person who buys it.

By making the manufacturing process easy to understand, it is kind to workers.

By using agricultural products that have to be discarded as raw materials, we are kind to the people who grow them.

By creating new specialty products in the region, we are kind to the town.

By using environmentally friendly packaging materials, we are kind to the earth.

We are most proud of the fact that it is a product that everyone involved can feel kindness in.

In addition, HACOCHA is a tea leaf made from 100% agricultural crops, so it is also characterized by the fact that the raw materials can be identified at a glance.

It is caffeine-free and can be enjoyed safely by anyone.

Who are supporting us?

Currently, it is mainly sold at souvenir shops, antenna shops, tourist information centers, etc. operated by our company, and it is usually purchased mainly by tourists.

When we open a store at an event such as a product exhibition, the majority of customers buy it as a luxury item, not as a local specialty.

Since the raw materials are 100% agricultural and caffeine-free, it is purchased by many housewives who care about the health of themselves and their families.

In addition, there is a great deal of support from tea lovers who enjoy various teas on a daily basis.

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