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sunchai

sunchai

サンチャイ
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合同会社クローザーズ
Spice chai culture originating in Nepal is a daily routine. Prepared with spices, my own chai time
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T5011303001299

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About the brand

Spice chai culture originating in Nepal is a daily routine. Prepared with spices, my own chai time
1
An authentic spice chai brand using high-quality CTC tea leaves from Nepal
2
Carefully selected natural spices such as ginger and cinnamon for a taste that warms the body
3
Tea bags and syrups can be used for home use and gift demand.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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SUNCHAI was born from the desire to create chai that blends into everyday life and can be drunk in any situation. Traditional chai in Nepal is popular in various settings, such as spending time with family and friends or relaxing alone. When we touched on this cultural background, we strongly felt that we wanted to bring "chai, where everyone can be themselves and have a comfortable time," to everyday life in Japan.
　
Also, although chai is originally made with a lot of effort, we also wanted to make it easy to enjoy authentic flavors even in our busy modern lives. While using high-quality tea leaves and spices, we aim to create products that can be easily brewed with delicious chai, and are close to any occasion.
　
What we want to achieve at SUNCHAI is not just to deliver delicious chai, but also to provide a time to feel the blessings of nature, the connection between people, and the small happiness of everyday life. While valuing Nepal's rich nature and traditions, we are also particular about sustainable material selection and production background, and deliver chai that is gentle on the mind and body.

What are we doing?

SUNCHAI"Chai that blends into everyday life"Based on the concept, we create products that value Nepal's traditions and the blessings of nature. Our chai uses tea leaves grown in JHAPA, a high-quality tea production area near the Indian border in eastern Nepal. This area has long been known as a famous tea producing area, and many famous manufacturers also have fields.
　
The tea leaf manufacturing method uses the CTC manufacturing method (Crush, Tear, Curl), which is characterized by the ability to extract a solid taste and aroma in a short time. The granular tea leaves are designed to make it easy to enjoy authentic chai even in your busy days. The spices are based on traditional Nepalese blends, with carefully selected natural ingredients such as ginger, star anise, cinnamon, cardamom, and cloves to warm the body.
　
In addition, we strive to use natural materials, a lean production system, and environmentally friendly packaging selection. In product development, we have prepared a variety of forms such as tea bags and syrup types so that anyone can easily make delicious chai, and we are devising ways to choose according to your lifestyle. Through these commitments, SUNCHAI delivers "chai that is gentle on the mind and body".

Commitment to the product

[Classic Chai]
A luxurious blend of Nepalese black tea with cinnamon, ginger, star anise, cardamom, and cloves. It has a deep richness and spicy aroma, just like drinking it in a back alley café in Nepal. It is also attractive that you can arrange it with your favorite milk, such as warm milk, soy milk, and oat milk. It is perfect for relaxing time and waking up in the morning, and has been well received by many customers, saying, "One sip will relieve your mind and body."
　
[Ginger Chai]
The tangy ginger stimulation and the aroma of allspice and cinnamon are in perfect harmony. It warms the body from the core, making it ideal for healing in cold weather or on a tired day. Using tea leaves and spices purchased directly from local farmers, the cup is finished with the original strength and gentleness of the ingredients. It can be enjoyed iced or hot, and more and more people are arranging it with carbonated water or yogurt.
　
[Star Anischai]
An original blend with a perfect balance of star anise sweetness and spices. It is also popular as a gift, and the warm design of the packaging is also popular. The lineup of tea bags, syrup types, and other types that can be selected according to the purpose and occasion is also unique to SUNCHAI. Using high-quality tea leaves from Nepal and naturally derived spices, we pursue a taste that can be enjoyed every day with peace of mind.
　

Who are supporting us?

SUNCHAI is supported by people of all generations and lifestyles. The target audience is mainly women in their 20s and 40s who are natural and organic-oriented, and those who are interested in health and sustainability, as well as those who want to easily enjoy authentic chai.
　
The actual customer base includes office workers who want to take a break from their busy lives, housewives who enjoy tea time with their families, and people who give gifts to loved ones. It is also available at wholesale stores such as cafes and general stores, and its fans are gradually expanding through in-store tasting events and word of mouth on social media.
　
Many customers have commented, "It's easy yet has an authentic taste," "The packaging is cute and perfect for gifts," and "It warms up your body and relaxes your mind," and the number of repeat customers is increasing. SUNCHAI will continue to accompany diverse lifestyles and deliver chai that is gentle on the mind and body.
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