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SUGARFOLIA

SUGARFOLIA

シュガーフォリア
Vendor
株式会社SF base
An icing cookie specialty store from Ashikaga City, Tochigi Prefecture. With a delicate design that gives shape to your feelings, we deliver a piece that colors the excitement of everyday life and special moments
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T7060001036576

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About the brand

An icing cookie specialty store from Ashikaga City, Tochigi Prefecture. With a delicate design that gives shape to your feelings, we deliver a piece that colors the excitement of everyday life and special moments
1
Each high-quality original icing cookie with delicate design and handmade warmth is carefully produced one by one.
2
We have a solid manufacturing system that meets a wide range of needs, such as corporate novelties, collaborations with sports teams, and dog cookies.
3
With a design that reflects Japan's Oshikatsu culture, it is a notable brand that is also considering pop-up development in large commercial facilities and overseas expansion.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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SUGARFOLIA is an original icing cookie specialty store born in Ashikaga City, Tochigi Prefecture. The reason for launching the brand was the desire to deliver a special piece that would excite both the giver and the recipient. I want to be a person who gently accompanies the small happiness in everyday life and the moments of celebration that are milestones in life. With such a wish, we continue to carefully make cookies one by one.
　
The brand name "FOLIA" means "leaf" or "new beginning", and SUGARFOLIA wants to be a presence that adds color to the lives of our customers. Our goal is not just to make sweets, but to give shape to the feelings of the giver and provide a memorable experience for the recipient. That's why we are particular about design and messaging, and continue to make new proposals for each season and event.
　
Our starting point is "a piece of snuggling up to someone else's important moment." We will continue to deliver a lot of "excitement" through heartfelt confectionery.

What are we doing?

SUGARFOLIA offers a wide range of designs, mainly icing cookies, which are perfect for gifts and celebrations. In order to realize the brand's worldview, the first thing we value is "simple and sophisticated beauty" and "memorable experience value". The design of the cookies is conscious of a minimalist form that cuts down on waste and urban and stylish colors. For example, there are always fresh surprises, such as vibrant coloring with Asian consciousness and modern arrangements of seasonal motifs.
　
In product manufacturing, we are also very particular about the selection of materials. Using local wheat from Tochigi Prefecture and carefully selected butter, we minimize preservatives and colorings to pursue quality that can be eaten with peace of mind. Each hand-iced icing has a different expression and nuance, creating a unique and special feeling.
　
In collaboration with companies and sports teams, we plan and produce original cookies that reflect the brand image and team colors. We also handle OEM and novelty production for corporate customers, supporting memorable promotions.
　
In addition, a new brand of icing cookies for dogs has been developed, which has been well received as a snack that can be enjoyed with pets. In the future, we plan to strengthen product development based on Japanese culture and the theme of "Oshikatsu" to meet the diverse needs of Japan and overseas.

Commitment to the product

SUGARFOLIA's cookies are made with carefully selected wheat flour and Hokkaido butter, and are hand-finished by craftsmen one by one. Here are three main products with high approval ratings that we would like to recommend to buyers.
　
Flower Nico-chan Stick Icing Cookie
It is an iconic product of the brand that will make everyone smile the moment they hold it. The stick type, which combines a large Nico-chan with a diameter of about 6 cm and brightly colored flowers, is very popular as a gift flower and photo prop. The warm expression unique to handmade will brighten up your everyday moments.
　
《Passing Prayer》Amulet Icing Cookie
It is a gem that gives encouragement to those who are about to take important challenges such as exams and qualification exams. The adorable design that imitates an amulet is made with sincerity to "make wishes come true". Because it directly conveys the giver's passion for "wanting to support", it boasts a very high closing rate as a seasonal gift.
　
Favorite Color Message Heart Set
This set is close to the modern "Oshikatsu" culture and comes in a wide variety of colors. The set includes parts such as ribbons and flowers, centered on a heart (6 cm wide) where you can write a message, and the fun of being able to choose the color in charge stimulates customers' desire to buy. There is also an option with a wooden stick, which has gained immense popularity as a cake decoration or as a gift for your favorite person.
　
Both products have a long shelf life, ranging from about 3 weeks to 1 month, and are individually packaged, making them ideal for in-store displays or set sales.

Who are supporting us?

SUGARFOLIA is supported by a wide range of customers. The main target audience is women in their 20s and 40s, who are particular about gifts and celebrations. It is often chosen for Mother's Day, birthdays, weddings, baby gifts, and other milestones and special occasions in life. In addition, through collaborations with companies and sports teams, it is expanding to corporate customers and fan bases.
　
As for the actual customer base, there are many orders from the Kanto area, including Ashikaga City, Tochigi Prefecture, and when pop-up stores are held, we meet more new customers at large commercial facilities and event venues. Recently, orders and inquiries from all over the country have been increasing through Instagram and the official LINE.
　
As a wholesale destination, it is available at local gift shops, cafes, and department store event corners, and seasonal products and collaboration products are especially popular. Buyers have commented that "the recipient was very happy," "the design is sophisticated and has a special feel like no other," and "the packaging is stylish and perfect for gifts," and many repeat customers come back. In the future, we will approach an even more diverse customer base and communicate the appeal of SUGARFOLIA both domestically and internationally.
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