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In addition to the functional meaning of connecting pegs, we will connect a valuable outdoor space where you can quietly talk with your friends while looking at the bonfire in nature.

TSUNAGU

ツナグ

Vendor

株式会社ＬＥＶＥＬ１

In addition to the functional meaning of connecting pegs, we will connect a valuable outdoor space where you can quietly talk with your friends while looking at the bonfire in nature.

Handmade & Crafts

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About the brand

In addition to the functional meaning of connecting pegs, we will connect a valuable outdoor space where you can quietly talk with your friends while looking at the bonfire in nature.

TSUNAGU has an overwhelming feature that divides the peg into three parts. The advantage of dividing it into three parts is that you can change the length, so you don't have to carry multiple pegs of different lengths.

By dividing it into three, it is possible to realize expandability that can be used for purposes other than pegs. Various customizations such as lantern stands, firewood stands, trash cans, storage, fire pits, cooking spaces, etc. are possible.

More about the Brand Owner

LEVEL1

He does not like the words "ordinary" and "common", and continues to search for rare and attractive products from overseas, and started an import business in 2019 to introduce them to Japan. While making many people happy, we embark on the development of our own products by utilizing the voices of our customers. In the midst of the camping and outdoor boom, we focused on tent pegs. Questioning the function and role of pegs that have not changed since his father's generation, he was convinced that "he should be able to play a more leading role," and planned an epoch-making peg that no one had ever seen. We will continue to work on the development of gear that enhances the spatial value of camping.

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Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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As the camping and outdoor market boomed and new and useful items appeared, pegs remained the same function and role as they had always been. We want to change the conventional values and reconsider the positioning of the peg to bring new value.

What are we doing?

Initially, we outsourced manufacturing to domestic and overseas companies, but domestic manufacturing was so expensive that the eyeballs popped out, and overseas manufacturing could not overcome quality problems and communication problems that would allow us to accept requests in detail. Through trial and error, I arrived at a manufacturing company in Niigata. Here, it has become possible to reduce costs by moving manufacturing overseas, and to ensure quality by conducting quality control in-house. The concept of TSUNAGU also includes the meaning of connecting the three companies of "manufacturing", "planning" and "design". By making use of each of our specialized fields, we are delighted to be able to create products that are valuable to our customers.

Commitment to the product

In order to change the value of pegs as disposable, we have incorporated a function that can be used over and over again. Specifically, by using a three-part structure, it became a peg that can be used permanently by simply replacing the part that is inserted into the ground, which is prone to wear out.

Another attractive feature of the product is its high expandability, which can be customized for purposes other than pegs. In the camping scene, you can combine pegs to create useful items like a plastic model. I feel that this joy of creating is also a new value that adds to one of the joys of camping.

Of course, it also has powerful performance as a peg that is inserted into the ground. On unstable ground, you can insert it deeper by extending the pegs, which firmly grip the ground. It is possible to put up a tent with peace of mind even in an environment where strong winds blow.

Who are supporting us?

In camping and outdoor activities, tent pegs are the main use. It is especially recommended for those who love the outdoors and want to show off items that others do not have.