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Japanese black tea from the forest

Japanese black tea from the forest

モリカラノワコウチャ
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株式会社宇治田原製茶場
A Japanese tea brand from Ujitahara Tea House in Kyoto. From the forest of Ujitahara Town, the birthplace of green tea, we will deliver Japanese black tea with the thoughts of dwarfs.
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T4130001037883

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About the brand

A Japanese tea brand from Ujitahara Tea House in Kyoto. From the forest of Ujitahara Town, the birthplace of green tea, we will deliver Japanese black tea with the thoughts of dwarfs.
1
It has a history of being founded in the first year of the Showa era in Ujitahara Town, the birthplace of green tea. This is a black tea made in Japan, which has been combined with the technology cultivated in Japanese tea.
2
In Ujitahara Town, there is a forest called Yantan (Yuya Valley), where nature and people coexist. This is a Japanese black tea that was born against the backdrop of its rich climate.
3
The concept is "Japanese black tea with the thoughts of dwarfs living in the forest". We deliver "excitement" along with tea.

More about the Brand Owner

宇治田原製茶場　和紅茶部

In Kyoto, the women's team of the historic Ujitawara Tea House, which was founded in the first year of the Showa era, is playing a central role. "We want to make Japanese black tea that we think is really delicious" and "We want to cherish cute things and exciting feelings." The trademark is the same beret as the dwarf!
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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The green tea we drink today was made by Nagatani Soen in Ujitahara Town, Kyoto during the Edo period. For this reason, Ujitahara Town has long been known as the "birthplace of green tea". A tea shop has been running in this area since the first year of the Showa era, and the Ujitahara Tea House is located.
Japanese black tea is a domestic black tea made with the same tea leaves as green tea. Unlike Western black tea, which has a gorgeous and unique astringency, it is characterized by a wildflower-like aroma and a hint of sweetness.
Japanese tea, created by the rich blessings of nature and handicrafts, is imbued with the gentleness and tranquility that is unique to Japan. We want to deliver the "good things of Japan" that we have cherished to the future and to the world.
In addition, Japanese black tea, which is made from the same tea leaves as green tea, is also a new challenge for Ujitahara Town, the hometown of green tea. Ujitahara Tea Factory is proud of its high level of "combination" (blending) technology cultivated in Japan tea making to lead to the ideal taste.
After about two years of trial and error, we wanted to deliver the Japanese black tea that was born in this way, and "Japanese black tea from the forest" was born.
　
　
　
　
　
　
　
　
　

What are we doing?

The same high-quality Japan tea leaves grown in Ujitahara Town, the birthplace of green tea, are carefully grown by tea farmers and fermented and dried without sparing any effort. With these tea leaves, we make and deliver Japanese black tea that makes use of the combination power cultivated in the production of Japan tea unique to Ujitahara Tea Factory, which was founded in the first year of the Showa era. Unlike Western black tea, Japanese black tea is characterized by a mild and gentle taste with less astringency.
The concept of "Japanese tea from the forest" is a Japanese tea delivered by dwarfs who coexist with nature in the forest of Yuya Valley, which has rich nature such as waterfalls, valleys, and seasonal flowers and flowers.
The dwarf is mischievous and curious. He wears a beret as his trademark. They have no words, but instead deliver their thoughts on Japanese tea.
　
Ujitahara Tea Farm and Tea Club values connections with customers. We value "excitement" and "empathy" and aim to connect with customers not only as sellers and buyers, but also as members of the "Japanese Tea Club" where they can sympathize with each other's worldview and how to enjoy it. Therefore, we have formed a community with customers through SNS and actively opened stores at the Marche. We also value contact with our customers.
In addition, in order to make it more enjoyable, each product has a story of a dwarf. The package design uses a unique illustrator who has many deep-rooted fans and is growing to convey their worldview.
　
　
　
　
　
　
　
　
　
　
　
　
　

Commitment to the product

Product name (1) Japanese black tea from the forest
・Form: Letter shape with 3 tea bags, 15 design cans, 20 bags for refills
・Package design: Written by Krimgen (illustrator)
・Concept story
Dwarfs in the forest of Ujitawara Town, Kyoto, which is rich in nature. He is a forest spirit full of curiosity. One day, while the tea master was dozing off, he played a prank on the freshly picked tea leaves. And then....... Isn't the tea fragrant and red! This is how the "beginning" was born.
　
Product Description
At the same time as signifying the beginning of the new brand, the product name was named "Hajimari" to mean a new tea born in Ujitawara Town, the hometown of green tea. It is made only with high-quality and rare tea leaves grown in Ujitahara Town. It has a gentle taste without astringency and a mellow and deep umami.
　
Product name (2) Japanese black tea from the forest Ibuki
・Form: Letter shape with 3 tea bags, 15 design cans, 20 bags for refills
・Package design: Written by suginoharumi (illustrator)
・Concept story
The dwarfs walk in the forest every day. What you look for under the sunlight filtering through the trees is the treasure of the forest. Go deeper, deeper. I listened to the story of ripe nuts from a squirrel I passed by, and asked my good friend a yellow bird to tell me about the distant forest. The forest is full of learning and encounters. If you take a deep breath in a special place deep in the forest, you will feel strangely energized. It is "Ibuki" that delivers such a forest scent.
　
Product Description
"Ibuki" combines Japanese black tea with Japan's endemic Kuromoji, which expresses the feeling of refreshing as if you were in the forest. It has a refreshing taste without astringency and a pure and slightly noble scent of black moji. It has a refreshing aftertaste.
　
　
　
　
　
　
　
　
　
　
　
　
　
　
　

Who are supporting us?

Japanese tea from the forest is chosen by those who value nature-oriented, story-oriented, and quality. The target audience is mainly women in their 30s and 60s, who want to "cherish their own time" and "want to incorporate healing into their daily lives". In addition, the demand for natural-oriented gifts and the demand for "Japan-ness" for foreign tourists are also important targets.
　
The actual customer base is diverse, including natural cafes, stores where handmade artists gather, and travelers through souvenirs and lodging services.
　
As for the voice of the buyer,
"It's easy to drink without any astringency, and even I, who don't usually like tea, enjoyed it."
"The packaging is cute and perfect for a gift."
"The story of the forest dwarf is soothing, and I drink it with my child."
We have received many comments such as this, and we sympathize with the new value of Japanese tea.
　
　
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