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Fundodai

It is a long-established soy sauce manufacturer in Kumamoto, Kyushu, which has celebrated its 155th anniversary. Transparent soy sauce is a hot topic. We are also disseminating Kumamoto ingredients as a food culture dissemination project

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Fundodai

フンドーダイ
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株式会社フンドーダイ
It is a long-established soy sauce manufacturer in Kumamoto, Kyushu, which has celebrated its 155th anniversary. Transparent soy sauce is a hot topic. We are also disseminating Kumamoto ingredients as a food culture dissemination project
1.3万
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About the brand

It is a long-established soy sauce manufacturer in Kumamoto, Kyushu, which has celebrated its 155th anniversary. Transparent soy sauce is a hot topic. We are also disseminating Kumamoto ingredients as a food culture dissemination project
1
Kumamoto's No.1 seasoning company. The yeast that has been inherited since the founding of the company creates the taste of Fundodai. We continue to make soy sauce from raw fried soy sauce and provide basic seasonings that support Japan's food culture.
2
A basic seasoning in Japan that is indispensable for everyday cooking. Easy and convenient seasonings that are convenient for seasoning, etc. Try the taste of Kyushu and the taste of Kumamoto.
3
Fundodai's soy sauce inherits ancient techniques, but incorporates the latest technology to make soy sauce that responds to changes in customer tastes.

More about the Brand Owner

株式会社フンドーダイ

fundodai, Inc.

Our company is celebrating its 150th year of soy sauce production. 1. Contribute to society and local communities through food 2. Always strive to provide rich flavors as a "food culture transmission company" of the times With the aim of developing and manufacturing soy sauce miso, seasonings, etc., we have been seeking sales channels not only in Kumamoto Prefecture and the Kyushu area, but also overseas. We would like to continue to be a seasoning manufacturer that continues to protect the "taste" rooted in the region, and to develop that "taste" as a "local food culture" and convey it outside Kumamoto Prefecture and even overseas. We look forward to your continued support as a company that will continue to grow together with you.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Kumamoto's No. 1 seasoning company celebrating its 155th anniversary
Fundodai Goba, which celebrated its 150th anniversary in 2019, was founded in 1869. It is a soy sauce manufacturer known to many people in Kumamoto Prefecture.
The Okubo family has been brewing sake since the Edo period. The 11th generation has switched to the soy sauce brewing industry, and continues to challenge new technologies such as alcohol-free soy sauce while pursuing a taste loved by the local community.
 
1. Contribute to society and local communities through food
2. Always strive to provide rich flavors as a "food culture transmission company" of the times
 
With the aim of developing and manufacturing soy sauce miso, seasonings, etc., we have been seeking sales channels not only in Kumamoto Prefecture and the Kyushu area, but also overseas. As a seasoning manufacturer that continues to protect the "taste" rooted in the region, and develop that "taste" as a "local food culture"
We would like to continue to be a company that communicates information outside Kumamoto Prefecture and even overseas.

What are we doing?

The yeast that has been inherited since its founding in Meiji 2 creates the taste of Fundodai.
Today, we continue to make soy sauce from raw fried soy sauce, which is one of the few in Japan, and provide basic seasonings that support Japan's food culture.
 
Making soy sauce koji
Fundodai's soy sauce begins with the production of the highest quality soy sauce koji with state-of-the-art continuous steaming cans and fully automatic koji making equipment.
The action of microorganisms inherits the taste of the brewery.
The finished soy sauce koji and saline solution are mixed with "Moromi" and are slowly fermented and matured over half a year at Moromi Brewery, which has inherited the microorganisms that have worked since its founding in Meiji 2. The process of making moromi in the brewery is an extremely grueling task, so it is gradually disappearing, but we will continue to carefully protect this moromi brewery, although it takes time and effort to maintain the quality created by craftsmen 150 years ago.
Creation of products that incorporate the latest technology
While inheriting ancient techniques, Fundodai's soy sauce incorporates the latest technology to make soy sauce that responds to changes in customer tastes.

Commitment to the product

・A new generation of seasonings that can utilize saltiness and umami in cooking is "transparent soy sauce"
100ml: Standard price ¥ 500 excluding tax
Overturning the common sense that soy sauce is black, we succeeded in making it transparent. It was released in February 2019 as a commemorative product for the 150th anniversary of our founding, and became a hit product at our company. Not only does the fact that the table is not black make it difficult for the table to get dirty, but it also has the advantage that the food is finished with respect to the color of the material. "Transparent soy sauce" is a new generation seasoning that can be applied not only to Japanese cuisine but also to Western cuisine as a secret ingredient because it is transparent, and can utilize saltiness and umami in cooking. The transparent soy sauce, which evolves through daily improvements, has a mellow and gentle taste. Please enjoy the ever-evolving transparent soy sauce.

Who are supporting us?

Fundodai's directly managed antenna shop "Demachi Hisaya"
Located in Asakusa Aihabashi, 4 to 5% of the customers who come to the store are foreigners.
Selling the trust and achievements we have gained through development rooted in the local community, we are now supported by many people in Japan and overseas, not only throughout Japan but also overseas (Germany, France, Italy, etc.).
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