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natuvi

natuvi

ナチュビ
Vendor
No oil, no gluten, no white sugar, no additives. Organically grown organic oats are used. Made only with what pleases the body and mind, this is a beautiful intestinal activity granola specialty store.

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About the brand

No oil, no gluten, no white sugar, no additives. Organically grown organic oats are used. Made only with what pleases the body and mind, this is a beautiful intestinal activity granola specialty store.
1
Instead of dietary restrictions, go to "adjusting eating habits". The sweetness is modest and satisfying, but there is no guilt. We do not compromise on materials or manufacturing methods, and we take a lot of time and effort to make it without using oil.
2
No unnecessary additives, oils, or sugars are used, and both nutritional value and deliciousness are achieved. It is characterized by the fact that more than 30% of customers sympathize with the attitude of "body thoughts" that are conveyed from the moment they pick it up.
3
Even if you are busy, you want to eat food that is good for your body. It is preferred as a granola that both moms and children can choose with confidence. Whether it's a busy morning or as a snack, it's a gut activity habit that can be continued with the family.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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[Reason for launching the brand]
After I got married, I reviewed my diet for my husband's health, and that was how it all started. As I refrained from fats and additives and tried to eat a diet that was conscious of the intestinal environment, my body naturally changed, and I succeeded in losing 13 kg and my husband 11 kg. The "habit of arranging" without pain made our husbands and minds easier.
　
After that, after pregnancy and childbirth, a hectic but happy childcare began. However, my two-month-old son was urgently hospitalized with a high fever. While accompanying them through the night, I deeply realized that "staying healthy is not something to take for granted, but something that must be protected by accumulating it every day."
　
And yet, my own meals were put on the back burner. While facing such a contradiction of making additive-free baby food for children and making it with sweet bread myself, I became convinced that "motherhood by itself will lead to the health of the family."
　
This is how NATUVI was born.
　
[What we want to achieve with the brand]
NATUVI wants to create a daily life where hard-working mothers can make it a matter of course to "prepare while eating".
　
No white sugar, oil, or flour is used. While sticking to additive-free ingredients, it is also satisfying and delicious. We aim to create products that provide both a sense of security that can be eaten with children and a "reward for being prepared" by the mother herself.
　
Even in the days when I am busy with childcare, I don't neglect myself. NATUVI aims for a future in which such "habits of valuing oneself" gradually spread.

What are we doing?

[Concept and commitment to realize the brand's world view]
At natuvi, we want to deliver a daily life where busy mothers can prepare their bodies and minds without difficulty, and we are manufacturing with "gentleness" in all ingredients, manufacturing methods, and flavors.
　
Among them, we were particularly particular about achieving a satisfying taste even with "no additives, no oil, and no white sugar". Most common granola is flavored with oil and sweeteners, but natuvi doesn't use it at all. For this reason, we have repeated prototypes for the temperature, time, and composition and selection of ingredients to bake in the oven, and have adopted a manufacturing method that requires time and skill.
　
The nuts and seeds, which are the main raw materials, are imported from reliable farms overseas and carefully baked by hand by craftsmen one by one in a domestic workshop. Instead of refined white sugar, we use a gentle sweetness derived from nature such as maple syrup, beet sugar, and brown sugar.
　
In addition, all of NATUVI's products are designed to be safe and can be eaten with small children, and we are conscious that "mothers can take care of themselves and protect the health of their families together." While staying close to mothers who are busy with childcare, such as "I can't choose what to eat" or "Meal time is an afterthought," I would like to foster a culture of "childcare that is not self-sacrificing" through food.
　
In addition, we are gradually taking shape in consideration of the environment, such as reducing unnecessary packaging and avoiding individual packaging more than necessary. In the future, we would like to grow as a brand while facing social issues such as "food education×intestinal activity" and "women's health and the future of children".

Commitment to the product

➀ Brown sugar kinako (intestinal activity granola)
It is the most popular flavor. Additive-free intestinal granola made with soybeans and brown sugar. It contains a good balance of dietary fiber, minerals, and high-quality protein, making it ideal for snacking on children and filling up at night. The crunchy texture and gentle sweetness have been well received, and many people have commented that "children will enjoy eating it" and "it is perfect for breakfast".
　
　
(2) Rich cacao (intestinal activity granola)
For chocolate lovers, this additive-free intestinal activity granola is characterized by the bittersweetness and rich aroma of pure cacao and the aroma of nuts. It is rich in fiber and also contains polyphenols, which have antioxidant properties. It is free of white sugar and gluten-free, making it ideal for snacking for those who want to refrain from sweets. It is also recommended for sprinkling on yogurt and as a topping for salads, and is popular for its "satisfaction as a substitute for sweets" and "a taste that you want to repeat".
When milk is poured, it tastes like cocoa, so it is well received by those who want to drink cocoa while on a diet.
　
(3) Premium Espresso (Intestinal Activity Granola)
For coffee lovers, this granola has a mature taste with the depth of coffee beans and the richness of organic cacao. It is moderately sweet, satisfying, and has been well received, saying that it has made me wake up better in the morning. It's rich in fiber and high-quality nut fats, making it a great nutrient replenishment for busy mornings. When milk is poured, it tastes like a café latte, so it is popular with those who want to drink a café latte while on a diet.

Who are supporting us?

Natuvi is chosen by all women who want to "take care of themselves" even in their busy lives. In particular, we have received a lot of support from those who are on a diet and want to get in shape without difficulty, dual-income housewives who struggle with work and childcare, and people who are highly conscious of beauty and health and are particular about their eating habits.
　
While sticking to gentle ingredients that are additive-free, white sugar-free, and oil-free, it is easy to continue with a satisfying taste. This is what resonates with women who want to continue intestinal activity and healthy habits without difficulty even in their busy days.
　
natuvi is a brand that aims to create a future where the whole family can live in good health while supporting mothers every day.
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