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We make "Bejikara Furu Paint", which is characterized by its gentle color from hentekorin vegetables. With the motto of "It's okay to be weird", we are active with 10 members.

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Lápiz Private

ラピスプライベート

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合同会社ラピスプライベート

We make "Bejikara Furu Paint", which is characterized by its gentle color from hentekorin vegetables. With the motto of "It's okay to be weird", we are active with 10 members.

1,088

Followers

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About the brand

We make "Bejikara Furu Paint", which is characterized by its gentle color from hentekorin vegetables. With the motto of "It's okay to be weird", we are active with 10 members.

It is a new toy that allows you to "experience making paints" by yourself.

It is recommended for those who want to play safely and casually with parents and children, and those who are looking for a gift for children.

More about the Brand Owner

山内瑠華

Ruka Yamauchi

Born on December 31, 2000. Born and raised in Kyoto. Graduated from Ritsumeikan University, Faculty of International Relations, majoring in Global Studies. His parents' house is a farmhouse that has been around since the Meiji era. During the Corona disaster, he became interested in the problem of surplus vegetables in the family farming business. In the winter of his second year at university, he launched the student organization "Lapis Private," which makes paints from leftover vegetables. In the summer of his fourth year at university, he established "Lapis Private, LLC" and has been producing and selling "Bejikarafuru Paint" and planning and operating workshops. Through the business of transforming surplus vegetables into paints, we are sending a message to the world that "it's okay to be weird."

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Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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"Bejikara Furu paint" born from hentekorin vegetables.

In the summer of 2020, during the Corona disaster, representative Ruka Yamauchi spent a lot of time at home because her university classes were changed to online classes. In the midst of all this, I had more opportunities to see my grandparents and father at work. However, what I saw there was a large amount of vegetables that were thrown away just because they were not in good color or shape, even though they had been grown with time and effort. For the first time, I learned about the current situation of discarded vegetables, and I was shocked.

When I thought about what I could do to change the fate of vegetables that would otherwise be thrown away, I thought, "It might be interesting if I could play with children using the "colors" of vegetables. At first, I tried to use it as a paint by myself by making a paste from discarded vegetables with a mixer during the summer vacation and using the broth that was boiled, but due to the high amount of moisture, there were many problems such as damage and odor in preserving. Nevertheless, through repeated trial and error with my friends and juniors, I borrowed the power and ideas of Mr./Ms. students from other universities and local farmers who sympathized with the business, and created sustainable "Bejikara Furu paints" that can be stored for a long time.

Until now, we have been working as a student organization LAPIS PRIVATE, but in August 2022, we established LAPIS PRIVATE LLC in order to spread "Bejikarafuru paint" as a product to more people.

What are we doing?

Convey the importance of self-expression and individuality with brush-to-sieve paints.

We call discarded vegetables that are thrown away simply because they have a bad color or shape. Just as vegetables can be used as an art material called "bejikara furu paint," there is always a place for us to shine. It's okay to be a jerk! That's the message I want to convey.

In the workshop, we tell the children what kind of vegetables are used as paints, and we provide a space where they can paint freely while mixing colors and changing the distribution of powders and liquids. Currently, we are conducting painting workshops on tote bags, drawstrings, aroma stones, and cardboard. Since "Bejikara Furu Paint" is made from vegetables, the aroma, color, and texture are slightly different depending on each vegetable, and we believe that it will stimulate new awareness and creativity. In addition, through the workshop, students can express themselves through pictures, and I think it will be an opportunity for dialogue between parents and children.

Recently, we have also been focusing on retail, and we are selling kits that allow you to enjoy "Bejikara Furu Paint" at home. It comes with a wooden pallet and brush, and you can paint immediately with just the kit. You can finish your favorite work without being bound by time, and you can enjoy it with your family. In the unlikely event that it adheres to your clothes, etc., you can wash it with water because it is made of vegetables and tree sap, so you can use it with confidence.

(We usually sell our products through our online store, Tells Market, which is environmentally friendly and emphasizes conveying our thoughts.) ）

Commitment to the product

First of all, we want children to be excited to use it.

Lapis Private reincarnates vegetables that would otherwise be discarded without being put on the market because they are damaged, and provides a new way to enjoy vegetables through paints. After purchasing vegetables from partner producers nationwide, they are dried while maintaining their original natural color. In addition, this product is a paint that "makes the most of the texture of vegetables" that has been powdered according to the characteristics of each vegetable. We partner with producers who share our motto, "It's okay to be weird." We deliver products that are particular about plant-based ingredients so that children can use them easily and with peace of mind.

In addition, "Bejikara Furu Paint" is a method of mixing powdered pigments with gum arabic, which acts as a glue. By adjusting the amount of powder and gum arabic, you can enjoy a new experience that is not found in other paints. In addition to the texture, "Bejikara Furu Paint" is made from vegetables, so you can enjoy the aroma of various vegetables from the paint. We have received comments from customers who have actually used the paints, such as "The aroma is very good" and "It is fun to imagine which vegetables the paint was made from."

Bejikara Furu paint is made from plant-based raw materials, so it is a highly safe product even if a small child licks it.

For those who want to enjoy the full-fledged use of vejikara furu paints, we sell kits that include paints, gum arabic, brushes, wooden palettes, and coloring books.

Who are supporting us?

We have received requests from event production companies, nursery schools, kindergartens, and educational institutions (elementary schools to high schools) to hold workshops and sell paint sets. In addition, since it uses plant-based ingredients, it is often chosen as a gift because even small children can enjoy it safely. The set of "Bejikarafuru Paints" handled by goooods this time is also recommended for those who want to hold a small workshop.

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Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

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