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IWI

IWI

アイダブリューアイ
Vendor
インターアクト株式会社
IWI is Taiwan's leading stationery brand founded in 1985. Based on the technology cultivated through OEM of famous European and American brands, we have been developing original products since 2015.
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T8290001027865

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About the brand

IWI is Taiwan's leading stationery brand founded in 1985. Based on the technology cultivated through OEM of famous European and American brands, we have been developing original products since 2015.
1
It is a popular stationery brand representing Taiwan. Since its establishment in 1985, it has been engaged in OEM manufacturing of famous writing instrument brands in Europe and the United States for more than 30 years, and has cultivated high technical capabilities.
2
The stylish design lineup has the charm of finding a bottle that suits every lifestyle, from beginners to hobbyists of writing instruments.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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IWI began by reconsidering the value of the act of writing in today's digital world. Now that automatic generation using keyboards and AI has become the norm, handwriting is not about efficiency, but about confronting oneself and putting thoughts and feelings into shape.
　
By fusing the craftsmanship cultivated in Taiwan with the cultures of the world, IWI aims to be a brand that can remove the high threshold of traditional high-end stationery and allow everyone to choose their own piece and incorporate it into their daily life.
　
IWI pens bring out the individuality and sensibilities of the user, bringing small richness to their daily lives. At the root of the brand is the belief that "writing is knowing yourself", and we hope that every time you pick it up, you will feel its warmth and tranquility.

What are we doing?

　
IWI adheres to a minimalist and sophisticated design philosophy in all product development to convey the "temperature of writing". By making use of Taiwan's local materials and traditional techniques, while flexibly incorporating cultures and aesthetics from around the world, we create one-of-a-kind writing instruments.
　
The core of the concept is "that everyone can choose their own one." Therefore, while the lineup is diverse, all of them are particular about simple forms that have been stripped down on waste and textures that fit comfortably in the hand. For example, the selection of metal materials and surface treatment utilize the delicate handwork of Taiwanese skilled craftsmen, and the longer you use it, the more flavorful the taste will be.
　
The struggle in product manufacturing was the balance between quality and price. In order to achieve a price range that can be used on a daily basis while maintaining a sense of luxury, we have thoroughly reviewed everything from material procurement to manufacturing processes. In addition, we are considering sustainability and actively incorporating measures to reduce our environmental impact, such as the use of recycled materials.
　

Commitment to the product

　
IWI products are characterized by a simple yet designed design that brings out the individuality of the user, as well as a high-quality texture that is conveyed the moment you hold it.
　
Another notable product is the limited edition model that incorporates traditional Taiwanese colors and natural materials. For example, the color variations inspired by Taiwan's mountains and seas evoke urban sophistication and local warmth at the same time. These are highly regarded as items that can express the individuality and feelings of the recipient in response to the demand for gifts.
　
In addition, refillable multifunctional pens are also popular. It is popular for designs that are both environmentally friendly and economical, and can be used for a long time. Many actual users have commented that "the texture of the moment you pick it up is comfortable", "it has become fun to write", and "it has a simple but strong presence".

Who are supporting us?

IWI has a strong support among creators and business people working in cities, as well as adults who are particular about their daily lives. In particular, men and women in their late 20s and 40s who prefer simple and sophisticated designs are the main customer base.
　
In addition, it is often sold at select shops, gift shops, and stationery specialty stores in Taiwan, and is often chosen as a gift or as a reward for yourself. We also offer customization services for businesses, and we have a good reputation as corporate gifts and souvenirs.
　
Actual buyers have commented that it is "perfect as a gift for a loved one", "simple yet has a unique personality", and "I am happy with the quality that can be used for a long time", and there are many repeat customers. IWI continues to accompany those who seek quiet richness in their daily lives, providing an opportunity to rediscover the value of writing.
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