Sendai beef tongue amimaru

センダイギュウタン アミマル
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株式会社amimaru
A premium pet treat specialty shop made with carefully selected ingredients from Miyagi and Tohoku, beef tongue, and seafood, offering absolutely no additives
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About the brand

A premium pet treat specialty shop made with carefully selected ingredients from Miyagi and Tohoku, beef tongue, and seafood, offering absolutely no additives
1
Departing from Sendai. A completely additive-free pet food brand that carefully prepares rare cuts like 'Beef Tongue Tip' and 'Sagari.'
2
Carefully selected beef tongue cuts with outstanding chewiness and aroma. A luxurious treat for everyday meals or snacks.
3
Excellent in both palatability and nutritional value. A local brand ideal for souvenirs, gifts, and salon sales.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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I started amimaru.pets because of my deep love for dogs and cats. Born and raised in Sendai, and having lived with dogs and cats since childhood, dogs and cats are part of the family. That's why my desire to eat delicious food that I can be given with peace of mind has become stronger day by day.
 
When I looked at commercially available pet treats, I sometimes wondered if they were really safe to give, as many of them contained a lot of additives and preservatives. I want to give my precious family something natural and safe with the same quality as humans eat. With that in mind, I decided to make it with my own hands.
 
Speaking of Sendai, it is "beef tongue". I want to use the proud ingredients of this region to make special treats for my dog and cat. And we want to deliver something that is not only delicious, but also health-conscious, and truly valuable. amimaru.pets is a brand that was born with such thoughts.
 
"I want to give you something a little better" We want to be close to the feelings of such owners and make the irreplaceable time with their precious family more enjoyable and richer.

What are we doing?

What amimaru.pets values is "delivering the gifts of nature in their original form". At the root of our product creation is a philosophy of believing in the inherent power of materials and making the most of them.
 
They use local ingredients such as Sendai's specialty "beef tongue". In particular, the beef tongue is a special item sent directly from a high-end yakiniku restaurant in Sendai, and the aroma and flavor are completely different from that of regular beef tongue. In addition, we carefully select ingredients backed by the history and quality of the region, such as okara from the 150-year-old Ota Tofu Store, which was founded at the end of the Edo period and has been around for 150 years, and Hitomebore from Miyagi Prefecture.
 
We are also very particular about the manufacturing method. Each piece is carefully cut by hand by craftsmen, and the best manufacturing method for the material, such as low-temperature drying, freeze-drying, and two-stage finishing, is selected. It achieves a delicate finish that cannot be replicated by a machine.
 
And above all, we are committed to being completely additive-free, coloring-free, and salt-free, and do not use any preservatives or seasonings. By delivering the aroma, flavor, and nutrition of the ingredients themselves, we continue to create simple and safe products that put the health of pets first.

Commitment to the product

amimaru.pets' flagship product is the "Beef Tongue Jerky," which has many repeat customers. "The scent is different!" "I think I like it more than any other snack!" We've received feedback from dog lovers saying, "I'll definitely buy it again next time!" Special beef tongue tips delivered directly from a high-end yakiniku restaurant in Sendai are carefully hand-sliced thinly and finished in two stages of low temperature + high temperature to achieve exquisite roasted aroma. Completely additive-free, high in protein, low in calories, and chewable thoroughly, you can expect both satisfaction and stress relief.
 
Next, let's pay attention to the Shiogama Port Landed Tuna Chips.
This is a completely additive-free treat for dogs and cats, made with tuna landed at Shiogama Port in Miyagi Prefecture.
This product contains more than 50% nutrient-rich bloodline. Blood contains nutrients such as protein, iron, B vitamins, DHA, and EPA, making it recommended as a daily snack or food topping.
To bring out the natural umami and aroma of the ingredients, they are slowly dried and finished into easy-to-eat chip shapes. You can enjoy it as a snack as is, or break it into small pieces and use it as a topping for rice.

Who are supporting us?

amimaru.pets is supported by owners who cherish their dogs and cats as members of their families. In particular, we have received many patronages from people who put their pet's health first and want to eat really good food that can be given to them with peace of mind.
 
Actual customers said, "I think I like it more than any other snack!" and "The smell of beef tongue is amazing! Eat deliciously!" We have received happy feedback such as "I will go buy it again next time!", and the high repeat customer rate has led to confidence in our quality.
 
In addition, senior dogs, pets with thin diets, and pets that need to manage their weight have also commented that they are "soft and easy to eat", "low calorie and safe", and "improved bite". It is mainly sold at an online shop and delivered to dog and cat lovers nationwide, and has received high praise from owners who are particular about quality and those who are interested in local specialties. Many of the products are limited in quantity, and when they are sold out, they are so popular that many people sometimes have to wait two weeks for the next arrival.
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