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natural forme

natural forme

Vendor
株式会社forme
A body makeup salon that is difficult to book, Natural Form. Based on the concept of subtractive beauty, we select items that realize true beauty without decoration.

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Invoice registration number

T4011001120113

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About the brand

A body makeup salon that is difficult to book, Natural Form. Based on the concept of subtractive beauty, we select items that realize true beauty without decoration.
1
Subtraction pack that peels without rubbing. Popular with users looking for premium anti-aging care. Catchy naming can also differentiate your store!
2
Introduced in STORY and Beauty, the first lot of 4000 was sold out instantly, and the attitude correction signal band was sold out. Just put it on your hand to improve your posture and increase your bust! (Patented)

More about the Brand Owner

大塚弘子

Hiroko Ohtsuka

Based on her modeling business and numerous beauty experiences, she established the body makeup salon Natural Forme. Together with therapist KODAIRA, who is said to be the God Hand, we offer a completely custom-made "Haute Couture Body Design" course. The official Instagram account has exceeded 6,000 followers in just one year. It has attracted attention throughout the industry as a salon that many celebrities go to incognito, and has made many media appearances as a miraculous Alafif. She is a big cat lover and actively participates in volunteer rescue cats.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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The reason why I launched natural forme was because I fell in love with the treatment of Dr. God Hand KODAIRA and wanted to spread this method to the world. In fact, when the salon operation began, I realized from the dialogue with customers that beauty concerns are also connected to health, and I realized that it is important for women to be able to live their daily lives vividly without worrying about age, including from an anti-aging perspective. It was the same for me. Along with salon management, we develop and deliver original beauty items that can take care of aging regardless of location, such as a subtraction pack that gently peels and a signal band that improves posture and bust up at home.
　

What are we doing?

The story of the development of the subtraction pack
I'm very lazy (laughs) and I'm not very good at the skincare step, which involves a lot of steps, such as mixing A and B drugs, so I've been thinking for a long time about whether there is an item that can be quickly taken care of when I'm busy in the morning or when I'm tired when I come home at night, and I came up with the subtraction pack. The problems of aging skin are very complicated, and I want firmness, I want to improve sagging, and I am also concerned about wrinkles and blemishes. It's important to approach each one of them, but if possible, I want to improve the firmness and makeup at once! So, while blending quite a lot of beauty ingredients for aging care, I was conscious that I could do beauty while not dripping at all. Rather than adding something, I wanted to incorporate the idea of subtractive beauty that removes and cleans it, so I decided to create a foam pack that peels without rubbing.
　
　
The Story of the Development of Signal Bands
Dr. God Hand KODAIRA began to think about whether there was an item at home that would give an effect that was not so different from his own treatment for customers who could not go to the salon for some reason. It is even more effective when used in conjunction with salon treatments. The fact that posture improvement and bust enhancement are a set is also evaluated as evidence of first-class therapists.
　
　

Commitment to the product

Subtraction Pack
Contains more than 41 kinds of many beauty ingredients. A complex blend of concept ingredients such as fullerenes, human stem cells, oligopeptides, platinum, and Centella Asiatica (CICA), with a focus on aging care. It is easy to use without the need to mix with A and B. With a technology called micro-continuous foaming, fine bubbles pop on the surface of the skin to repel old keratin and dirt, and peeling without rubbing is realized. Only 11 months after its release, it also appeared at the Matsuya Ginza pop-up.
　
　
　
　
　
　
　
　
　
　
Signal Bands
A posture improvement and bust-up item developed by God Hand KODAIRA. Just put it on your hand for about 15 minutes and it will improve in the blink of an eye! A sold-out health care item made by an expert who is familiar with the movement of muscles, muscles, tendons, and bones.
　
　
　
　
　
　
　
　

Who are supporting us?

About subtraction pack audiences
At the moment, it is only sold at salons and direct EC shops, and since it is a small scale, we do not advertise, but we achieved sales of more than 8 million yen in direct sales EC in the first year. We were also invited to participate in the pop-up of Matsuya Ginza. The naming, concept, and effect are highly evaluated, and it is widely used by people in their late 30s to 50s who are required to take care of aging. Specifically, it is used by users who have the following problems.
　
　
About Signal Band Audiences
The target is the adult generation in general, who are conscious of their health, but it is repeatedly sold out every time it is introduced by a magazine company, and we have not yet figured out why this is the case. As I imagine, I think that it is an original item that has been patented and that there is no other type that can be worn on the finger, and the effect is also evaluated. Also, I think there is news that it was developed by natural forme God Hand KODAIRA.
　
　
　
　
　
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