As a cosmetics manufacturer and involved in development, we are always pursuing the latest ingredients,
We have been passionate about providing better products.
However, when I suddenly stopped and thought about it, is it really only the "latest" that matters?
The question arose.
In such a situation, we are looking at traditional Japan materials and things that have been discarded so far.
I came to think that there is actually a great value lying around.
And by rediscovering its value and breathing new life into it,
I thought it could create a sense of gratitude and hope for the future.
This is how "kowa-hana" soap was born.
This soap is made from rice bran, which has been passed down since ancient Japan.
Giving new value to the rice bran that would otherwise be discarded,
It was born as a soap that symbolizes children's smiles and hope for the future.
Seeing my child smiling innocently even though the beach is full of sand always warms my heart.
While watching over such children,
I hope that this soap can brighten up the future of children even a little.