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Hisponge

Hisponge

ヒスイスポンジ
Vendor
株式会社大和屋
Hisui sponge was born in the Itoigawa River, the largest production area of jade. This magatama shaped sponge is a kitchen sponge that pursues functionality while also having a beautiful design.
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T9110001021703

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About the brand

Hisui sponge was born in the Itoigawa River, the largest production area of jade. This magatama shaped sponge is a kitchen sponge that pursues functionality while also having a beautiful design.
1
The shape of the magatama is eye-catching and stylish. It will make your kitchen gorgeous and make you feel happy every time you use it.
2
Superior Cleaning Power: The polyurethane foam material securely catches grease stains and stuck food, making it smooth to remove.
3
Lightweight and Easy to Use: Lightweight design, easy to hold and wash! It is shaped to clean even the smallest details.

More about the Brand Owner

yamatoya

yamatoya

We handle various types of home delivery cleaning menus and lifestyle-related products. Since our founding in 1958, we will respond with the services we have cultivated at our company.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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From Itoigawa City, Niigata Prefecture, we will deliver a slightly unusual kitchen sponge. Its name is "Hisu Sponge"!
　
In fact, Itoigawa is the most special place in Japan where jade can be harvested. I decided to make a sponge with this beautiful jade shape motif because I wanted more people to know about the charm of jade, a local treasure.
　
Because it is a kitchen sponge that I use every day, I thought it would be nice if people could not only remove dirt, but also feel the natural beauty of Itoigawa every time they use it. The shape of the jade magatama is actually not only visual, but also functional! It's easy to grip and can be washed cleanly to the bottom of the cup.
　
I want to create a sponge that combines local pride and practicality. From this thought, "Hisu Sponge" was born.
　
　

What are we doing?

The most particular thing about "Hisu Sponge" is its unique shape! The magatama design with the motif of jade from the Itoigawa River is completely original and has been registered as a design.
　
But it's not just about looking cute. This form is actually calculated. The curves fit perfectly in your hand and the exquisite size makes it easy to wash even the smallest details. We have repeatedly tried to make it easy to use.
　
We are also very particular about the ingredients. By using polyurethane foam with a moderate foam density, even a small amount of detergent can create a fluffy lather! It drains water well and boasts elasticity that does not lose its shape.
　
Three colors are available in honor of the jade of the Itoigawa River. Green, black, and cream. All of them are elegant and make you feel good just by having them in your kitchen. I aimed for such a sponge that would make washing every day a little more fun.
　

Commitment to the product

The appeal of "Hisponge" is its comfort to use!
　
The first thing to pay attention to is this rich foam.
Thanks to the moderate foaming density, even a little detergent can create plenty of fluffy foam. It saves on detergent and is easy on your wallet.
　
And this unique magatama shape is really excellent!
It is easy to grip and non-slip, so washing is very smooth. In particular, it is a nice point that you can wash the bottom of cups, bowls, and even the fine grooves.
　
Durability is also one of the pride.
Even after 3 months of use, it does not lose its shape and maintains its elasticity. A normal sponge will fall apart quickly, but a Hisu sponge will last a long time! The cost performance is also outstanding.
　
Customers said, "It looks cute and is very comfortable to use!" and "This is the first time I've had such a sponge!" We have received many happy voices. This is such a special sponge that will make washing every day fun.
　
　

Who are supporting us?

"Hisu Sponge" is used by people who want to make their daily housework as fun as possible.
　
It is especially popular among housewives who are particular about kitchen utensils, students who have just started living alone, and those who are starting a new life. We often hear that they want to give it to their friends because it looks cute.
　
It is also sold at local Itoigawa roadside stations and tourist facilities, and is also appreciated as a souvenir by tourists. Many people buy it as a "memory of Itoigawa".
　
It has been delivered nationwide online, and we have received comments such as "I didn't know there was such a unique sponge!" and "I was surprised that it was really easy to use when I tried using it." The price is also reasonable at 297 yen per piece, so you can feel free to try it out.
　
　
　
　
　
　
　
　
　
　
　
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