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OK Agency

オーケーエージェンシー
Vendor
株式会社オーケーエージェンシー
Imports and sells carefully selected high-quality wines from New Zealand and Australia. Leveraging our strong network in Oceania, we deliver brands that shine with local characteristics to Japan.
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Liquor License

YES

Invoice registration number

T9010401084062

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About the brand

Imports and sells carefully selected high-quality wines from New Zealand and Australia. Leveraging our strong network in Oceania, we deliver brands that shine with local characteristics to Japan.
1
Carefully selected by a professional team in New Zealand and Australia, importing high-quality, rare Oceanian wines directly
2
A lineup of many of the highest quality Manuka honey that boasts a high degree of activity, nurtured in the rich nature of Australia and NZ.
3
Utilizing the network cultivated through many years of gift shop operation, we propose gems full of originality unique to the local area
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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The reason why we at Okay Agency Co., Ltd. launched the brand is because of our deep connection with the special land of Oceania. New Zealand and Australia are treasures of rich nature, unique culture, and high-quality ingredients and wines. Over the years, we have built relationships of trust with local producers and partners, and have a strong desire to convey the unique charm of the region to the Japanese people.
　
The wine and Manuka honey grown in the land of Oceania are not just products, but "stories" filled with the climate and passion of the people of the place. We want our local buying team to visit us directly and deliver only carefully selected products to Japan, allowing you to experience the authentic taste and value of Oceania.
　
In addition, we want the people of Oceania to know Japan's excellent technology and the spirit of manufacturing, so we are also focusing on joint development and export with the local community. Our mission is to bring out the best in both Japan and Oceania, and to create new value while respecting each other's cultures and values.
　
What we want to achieve through the brand is not just the distribution of products, but also the bridge that connects "people to people" and "land to land". We hope to bring the excitement and discoveries of Oceania's nature and culture to the daily lives of Japanese people, and propose a rich lifestyle. Our brand was born out of deep respect and love for Oceania, as well as gratitude to the people of Japan. We will continue to deliver products wholeheartedly as a bridge between the two regions.

What are we doing?

Our brand is based on the concept of conveying the rich nature and culture of Oceania to Japan. Therefore, we directly import carefully selected products such as high-quality wines, Manuka honey, and coffee liqueurs that are only available locally in New Zealand and Australia. We work closely with local producers, and our purchasing team actually visits the site to check the quality and production background, so that we can deliver safe, secure, and authentic flavors.
　
What we are particularly particular about is the "story" of the product. For example, New Zealand wines are characterized by their cool climate and delicate flavors created by their fertile soils, which convey the history of local wineries and the thoughts of their producers. In addition, Manuka honey is harvested sustainably while protecting the local natural environment, and we emphasize environmental conservation and contribution to local communities from the perspective of the SDGs.
　
　
In product development, we also develop original products that meet the needs of Japanese consumers. For example, the products jointly developed with domestic manufacturers combine Japanese technology with the quality of Oceanian materials, and we are also considering exporting them overseas. Through these efforts, we are not limited to mere import and sales, but also play a role in connecting the cultures and values of both regions.
　
In addition, we actively exhibit at events and festivals to increase opportunities for people to actually pick up our products, so that more people can experience the charm of Oceania. As a bridge between local producers and Japanese consumers, we will continue to take on the challenge of sincere manufacturing and the creation of new value.

Commitment to the product

Among the products we handle, the three products we handle are particularly strong: "New Zealand Wine", "Manuka Honey", and "Quick Brown Fox Coffee Liqueur".
　
Firstly, New Zealand wines are characterized by their direct partnership with local wineries, with a cool climate and rich soils that produce fresh, delicate flavors. The lineup focuses on varieties such as Sauvignon Blanc and Pinot Noir, which are highly acclaimed around the world. It is favored by a wide range of people, from wine lovers to beginners, and goes well with meals. In fact, many customers have commented that it is "refreshing as if you can feel the local atmosphere" and "it goes well with Japanese dining tables".
　
Next, Manuka honey is a rare and valuable honey harvested in the natural environment of New Zealand and Australia. We have partnered with local brands such as Blossom Health and Nature Touched to offer products that are thoroughly committed to purity and quality. It is also popular among health-conscious people and gift demands, and we have received comments such as "A spoonful every morning gives me energy" and "I can feed my family with peace of mind."
　
　
And Quick Brown Fox Coffee Liqueur is a liqueur made from luxurious New Zealand coffee beans and is characterized by its mellow aroma and mild sweetness. It can be used in a variety of ways, not only to be arranged into cocktails and desserts, but also to be enjoyed on the rocks or with milk. The stylish packaging is also popular, making it perfect for gifts and party occasions.
　
All of these products are gems that are filled with the nature and culture of Oceania, as well as the thoughts of the producers. We provide our customers with a special experience by carefully conveying the background and story of the product.

Who are supporting us?

Our brand is supported by a wide range of customers who love the charm of Oceania. The main target audience is men and women in their 30s and 50s who are interested in wine and healthy foods, as well as families and business people who are in demand for gifts. In particular, we have received trust and sympathy from people who are highly conscious of food and health for high-quality products shipped directly from the local area.
　
As for the actual customer base, it is often handled in department stores, high-end supermarkets, specialty stores, etc., and is highly regarded by both those involved in the food and beverage industry and general consumers at wine events and festivals. In addition, we deliver our products to customers nationwide through our online shop, and we are steadily acquiring new customers through repeat customers and word of mouth.
　
As a wholesale destination, it covers a wide range of destinations, including travel agencies, major distribution companies, and restaurants, and has gained strong support from professionals who seek the authentic taste of Oceania. Many people have commented that they can enjoy the local taste as it is in Japan and that they can recommend it to customers with confidence.
　
In order to convey the charm of Oceania to more people, we will continue to focus on exhibiting at events, developing new products, and disseminating information.
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