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Biraifu

Biraifu

ビライフ
Vendor
びらいふ工房
Initiatives that make use of naturally derived good bacteria (patented bacteria) provide peace of mind and support for living spaces. It is "Biraifu Workshop" that delivers every day wrapped in kindness.
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T1810397542890

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About the brand

Initiatives that make use of naturally derived good bacteria (patented bacteria) provide peace of mind and support for living spaces. It is "Biraifu Workshop" that delivers every day wrapped in kindness.
1
・Good bacteria (patented bacteria) protect your living space and make it chemical-free. It balances a refreshing daily life with an environmental balance.
2
・From cleaning agents to antibacterial agents and adsorption and deodorant gels, the sense of security created by naturally derived ingredients. It gently protects your daily life.
3
・It is also highly regarded by those who are highly interested in natural and eco-friendly lifestyles and environmental considerations.

More about the Brand Owner

大津章代

Ootsu Akiyo

While suffering from my child's allergies, I have been supporting people with many problems for many years as a physical fitness improvement trainer. He strongly felt the need for care that did not rely on chemicals, and after research and trial and error, he arrived at the use of patented Bacillus subtilis. Aiming to develop products that do not put a burden on people, pets, or the environment, we are working to expand "micro-life" through workshops and information dissemination to realize "healthy bodies and the earth".
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Our journey began with a journey to find something truly reassuring.
In today's world, where more and more people are worried about their living environment and sensitivity to ingredients,
We consider the safety of the products we use to be our top priority.
After years of research and trial and error, we have leveraged patented technology
I met a researcher who studied the "power of good bacteria" and arrived.
By utilizing patented bacteria mainly Bacillus subtilis,
We were able to develop products that are friendly to both people and the environment.
　
Our vision is to revitalize both the body and the earth.
Providing a way to achieve health and peace of mind through the power of nature without relying on chemicals,
And we want to increase the number of options that support healthy living.
　
Biraifu products are not just cleaning agents or antibacterial agents.
It is to re-examine our relationship with the earth,
It opens the door to a healthier and more sustainable lifestyle.
The change to each person's "micro-life" will eventually become a big wave,
We believe in creating a healthier society.
　

What are we doing?

In the development of Biraifu's products, we value simplicity and safety the most.
　
By utilizing bioremediation technology to maximize the power of good bacteria found in nature, we are able to create products that do not rely on complex chemical ingredients.
"Biraifu" is a product that was originally used only in large spaces to improve the environment in Japan so that it can be used in ordinary households.
Of particular note is the patented Bacillus subtilis used in our products. This good bacteria has the function of keeping the air and environment clean. It boasts an adsorption power of about 150 times that of activated carbon, and is also a major feature that it does not re-release harmful substances once adsorbed.
In the process of product development, we conduct rigorous safety tests by a registered inspection agency of the Ministry of Health, Labour and Welfare. We thoroughly investigate the effects on the skin and ocular mucosa to confirm their safety.
　
Our efforts are also deeply linked to the philosophy of the SDGs. By minimizing the use of chemical substances, we reduce our environmental impact and contribute to the prevention of water pollution through wastewater. Many of the products can also be diluted and used, which has led to a reduction in containers.
In addition, through free workshops, we also carry out activities to spread knowledge about products that are considerate of those who want to reduce allergic reactions and eco-friendly living.
　
Based on the belief that each person's small choices will eventually lead to big changes, we continue to expand the circle of "micro-life".
　

Commitment to the product

Biraifu ARAU (cleaning agent)
Made with naturally derived ingredients, ARAU is a versatile cleanser that combines high cleansing power with gentle skin sensitivity. It is convenient to use anywhere in the house, from washing dishes to pre-washing clothes and cleaning the bath. One of the attractions is that it can be diluted depending on the application.
It is worth mentioning that the more you use it, the more effective it becomes. Every time you wash it, good bacteria also work on the drain pipe, making it less likely to get dirty and preventing odors. As a product that is considerate of people with allergies, it is supported by many repeat customers.
　
Biraifu KIERU (antibacterial decomposition deodorant)
KIERU is supported by many customers as our main product. Powered by patented Bacillus subtilis, this product is more than just a deodorant; It approaches unpleasant substances and odors in the air and supports the creation of a comfortable space.
It's very easy to use. With just a few sprays on the area of concern, the good bacteria are activated in the air, approaching the source of the bad odor and leading it to a space where odors are not bothersome. It is characterized by an approach that fundamentally solves the problem, rather than masking the scent with another.
It is active all year round, such as during the spring pollen season, mold control during the rainy season, and air purification support in the winter season. We have also received feedback from people who are sensitive to scents and air environments that it has become easier to live.
　
Biraifu KESUgel (antibacterial gel)
Purifying spaces simply by placing KESUgel is a game-changer for busy modern people. Simply place it in the car, on the side of the pet gauge, in the toilet, or anywhere else you care about, and the patented technology will help you create a clean space by softening unpleasant odors.
The effect lasts for 1 to 3 months after opening, so it is also popular for its ease of use that does not require daily maintenance. Especially in families with children with weak bronchi and the elderly, we have heard that the air has changed.
　

Who are supporting us?

Biraifu products are widely supported by people who value their health and the environment.
In particular, it is supported by many people as a product that is considerate of people with allergies and sensitive skin. "I was worried about the ingredients in other products, but I feel relieved by the simple formula of Biraifu" is a great encouragement to us.
　
It is also popular among families with small children and pets, and is highly regarded for its ability to be used by the whole family. In particular, we have received feedback from owners who care about the health of their pets, and from owners who care about their pets' health, saying that they can use it with confidence.
It is also chosen by those who are highly interested in natural lifestyles and environmental considerations. We have received comments such as "the feeling of use that makes you feel more comfortable by using it" and "the simple ingredients give you a high sense of security", and the spread of word of mouth is also great.
We will continue to listen to these conscious customers and continue to develop better products.
　
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