Rainpop

レインポップ
Vendor
株式会社SunGrowing
A silicone umbrella charm that is attached to the handle of an umbrella. It is a new kind of accessory that can be used as a non-slip or landmark, and allows you to customize your umbrella in a fun way with colorful colors.
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T6120001221602

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About the brand

A silicone umbrella charm that is attached to the handle of an umbrella. It is a new kind of accessory that can be used as a non-slip or landmark, and allows you to customize your umbrella in a fun way with colorful colors.
1
A total of 1.3 million breakthroughs. Sold at general stores and variety shops.
2
With a one-coin price and small size, it is easy to deploy next to the cash register or at the umbrella sales area.
3
In addition to the practicality of anti-slip and landmarks, it also responds to the demand for promotion activities and social media.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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On rainy days, I feel a little down.
And umbrellas are treated as "consumables", and vinyl umbrellas are often disposable.
In addition, small stresses such as mixing up umbrellas on the go and "not knowing your umbrella" also exist in daily life.
RainPop was born from the desire to change such "normal".
 
By customizing the umbrella with your favorite color,
Love umbrellas and make rainy days and everyday life a little more fun.
 
"Just an umbrella" to an "item that you want to carry around".
That is the new umbrella culture that RainPop aims for.
 
 

What are we doing?

RainPop is a brand of silicone umbrella charms that are worn on the handle of an umbrella or parasol.
In addition to its practicality that can be used as anti-slip, landmark, and mix-up,
We offer color variations that can be enjoyed with a sense of "favorite color" and fashion.
 
 
Not only convenience,
We propose it as an item that delivers the "joy of choosing" and "the joy of collecting".
 
In addition, it is easy to look good on the sales floor due to a wide variety of colors.
This item is often purchased multiple times due to "favorite color demand" and color coding demand in the family.
 
It is available in a wide range of sales floors such as general stores, lifestyle shops, and umbrella stores.

Commitment to the product

RainPop is not only about cuteness, but also about designing it to be easy to use in everyday life.
・Size that fits easily with umbrellas and parasols
・Silicone material that also acts as anti-slip
・Color development that allows you to see your umbrella at a glance
・Even if it is small, it has an eye-catching design on the sales floor
 
 
Also, by having them use the umbrella for a long time,
It also leads to an opportunity to reduce disposable umbrellas.
 
The package is small in size,
Easy to deploy even in space-saving such as next to the cash register and hook fixtures,
It is also a product that goes well with seasonal sales floors and gift corners.

Who are supporting us?

 
 
RainPop is supported mainly by people with high sensitivity to miscellaneous goods and fashion.
 
In particular,
・Those who like Oshikatsu and colored items
・Those who want to enjoy "being themselves"
・Families looking for markers for their children's umbrellas
・Those who are looking for small gifts and small miscellaneous goods
It is chosen by a wide range of people.
 
Currently, it is also available in general stores and variety shops, and the cumulative sales have exceeded 1.3 million units.
 
Not only during the rainy season, but also with the demand for parasols and the demand for oshikatsu, the number of stores that are expanding throughout the year is increasing.
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Deferred payments of up to 60 days
Pay for purchases by invoice. Payment via credit card is also accepted.
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Rainpop
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