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Blue sauna

Blue sauna

ブルーサウナ
Vendor
株式会社ミルト
A lifestyle brand that proposes a comfortable "Totonou" with a sophisticated design from saunas to everyday life

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T3160001009492

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About the brand

A lifestyle brand that proposes a comfortable "Totonou" with a sophisticated design from saunas to everyday life
1
Satisfying both sauna enthusiasts and beginners, combining high-performance materials with sophisticated design
2
Thorough management of our own factory and rich OEM experience to achieve stable quality and low price.
3
Utilizing the characteristics of materials such as wool and neoprene, we pursue durability and comfort that is machine washable
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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"Blue" is a lifestyle brand that was born with the rise of sauna culture.
MILD Co., Ltd., which adheres to the corporate philosophy of "good three ways" - "good for sellers", "good for buyers", and "good for the world", which is the teachings of Omi merchants, is working.
President and CEO Mitsuji Hikita launched this brand in February 2023 based on the belief that "no matter how small it is, I will do the best I can for myself, for others, and for the world."
As the sauna boom spreads in Japan, many people are looking for a "totonou" experience. However, there were only a limited number of functional yet stylish items to maximize sauna enjoyment.
We wanted to offer products that would enrich the sauna experience. We have our own factory in China, and utilize the know-how we have cultivated through more than 800 OEM projects to develop products that take advantage of our three strengths: low price, high quality, and speed.
　
　

What are we doing?

Blue offers items that combine functionality and design for sauna lovers.
Commitment to materials
The sauna hat is made of 100% cotton and the highest quality wool, and the towel is made of ultra-fine microfiber that is super absorbent and ultra-quick-drying. We are particular about choosing the best material for the special environment of the sauna, such as incorporating neoprene material used in diver suits for sauna mats.
Functionality meets design
We believe that sauna equipment should not only be practical items, but also items that color the sauna experience. We try to create products that make you feel the joy of use, such as sauna bags with trendy buckle-type handles and sauna mats with playful designs.
　
　

Commitment to the product

Sauna Hat (Wool)
A premium model made of the finest wool. It provides excellent thermal insulation and significantly reduces damage to the scalp. The properties of absorbing moisture and preventing sweat from accumulating prevent your head from getting stuffy and maintain a sense of cleanliness. While protecting your head from the heat of the sauna, you can make your time at "Totonoi" even more special with its stylish appearance. Available in two colors, beige and khaki, it will be an accent to sauna fashion.
　
Sauna Bag
A sauna bag with a buckle-type handle with a trendy design. It has a large capacity design that can hold all sauna supplies such as mats, towels, and hats, while achieving a stylish form. The stylish design is perfect for everyday use and can be used in situations other than saunas. Available in two colors, beige and khaki, this coloring is easy to match with any style.
　
Sauna towel
A high-performance towel made of ultra-fine microfiber that is super absorbent and dries quickly. The size covers the upper body, making it ideal for outdoor bathing in winter. It dries quickly when squeezed, making it convenient to carry and wash after the sauna. Available in two colors, gray and navy, it gives a simple yet sophisticated impression. This item combines functionality and design in pursuit of sauna comfort.
　
　

Who are supporting us?

Blue's products are supported by a diverse group of people who love saunas.
Core sauna
Authentic saunas that go to the sauna multiple times a week and pursue "totonoi" are highly regarded for their functionality and quality. Sauna hats (wool) in particular are well-liked for their comfort in use during long sauna sessions.
Sauna beginner
For those who have recently started saunas, sauna hats (cotton) and sauna towels with simple and easy-to-use designs are popular. The price range is also attractive as a first-time sauna product.
Design-oriented city dwellers
Not only for its functionality, but also for the younger generation in urban areas who enjoy saunas as part of their lifestyle. Sauna bags are designed to be used on a daily basis and are also used in situations other than saunas.
The staff at the sauna facility have also commented that it is particularly sophisticated among the items brought in by customers, and it is a brand that continues to grow along with the development of sauna culture.
　
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