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＆ethical

＆ethical

アンドエシカル
Vendor
株式会社プチボヤージュ
It is a lifestyle brand from Ueda City, Nagano Prefecture. We are committed to manufacturing in Japan in a way that is friendly to the earth and people, and deliver love and smiles to the world.

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About the brand

It is a lifestyle brand from Ueda City, Nagano Prefecture. We are committed to manufacturing in Japan in a way that is friendly to the earth and people, and deliver love and smiles to the world.
1
We plan and develop products that are easy to incorporate into lifestyles.
2
At a domestic factory with high technology and a proven track record, we carefully sew each piece one by one.
3
We pursue a simple design that eliminates unnecessary decorations and processes.

More about the Brand Owner

柳澤 由香

Yuka Yanagisawa

Born in Nagano Prefecture. After getting married at the age of 22, she worked at a major retail company and a major travel agency in Tokyo before giving birth to twins. "I don't want women to give up their lives, whether they're married or raising children! I want the world to be a place where people can have choices no matter how old they are," he founded PETIT VOYAGE Co., Ltd. based on his own experiences and conflicts. In June 2015, she launched the web magazine "Mompreneurs®︎" to support working women, and in addition to disseminating information, she has been engaged in activities to support women who are struggling to balance work and family, such as creating networks with women who have the same problems. In 2021, we launched &ethical®︎ and sold eptenu®︎, a 2-way handkerchief apron that can be carried around, at an e-commerce shop, and won the Social Products Award 2022. He made live appearances on J-wave, exhibited at Daimaru Tokyo, and exhibited at exhibitions in New York. In her personal life, she is the mother of three children.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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I want to make a 2WAY handkerchief apron that is easy to incorporate into daily life with my family and can be carried around!
　
Based on her own experience of divorce due to a postpartum crisis and differences in values regarding housework, childcare, and work, she wanted to create a tool that women could incorporate into their daily lives with their partners and families without having to carry everything alone, and the first product, eptenu®︎, a 2-way handkerchief apron that can be carried around, was born.
It is compact and lightweight, so it is a multifunctional apron that you usually carry around as a hand towel (instead of a handkerchief) and can also be used as an apron when eating. You can quickly attach it to your neck and share it with your child when you are dining with your child.
In addition, as a first apron for children, we would like many families to use it as an apron that can be used by families from children to adults, and when helping at home such as cooking and washing dishes.
　

What are we doing?

Manufacturing in Japan that is friendly to both the earth and people
　
Respect for the environment. We pursue a simple design that omits unnecessary decorations and processes. We are working to reduce waste, such as washing and using it repeatedly and not producing hagi as much as possible.
In the course of manufacturing, I learned that there are many issues in Japan, such as the problem of mass disposal of clothes and the lack of successors for Japan companies, and that there are many companies that are working on these issues. I myself have experienced various things on my private overseas trips, and when I look at Japan from the outside, I feel once again that there is a unique culture of Japan that other countries do not have, and that there are good things. I have come to truly want to pass on the good things, culture, traditions, and techniques of Japan to the children's generation, and to pass them on to the future. In addition to functional and visual aspects, we will also consider the environment and contribute to society, and we will create products that can make families around the world happy.

Commitment to the product

Point1：We try to plan and develop products that are easy to incorporate into our lifestyles. The 2WAY handkerchief apron "eptenu®︎" that can be carried around can be used not only as an apron but also as a handkerchief. It is easy to put on and take off, lightweight and compact. It is also convenient to carry.
　
Point2：At a domestic factory with high technology and a proven track record, each piece is carefully sewn. We are also working to utilize traditional industrial products and pass on traditional technologies to the next generation.
　
Point3：It can be used for multiple purposes from children to adults, from eating as a handkerchief to preventing stains when applying makeup, nendo, crayons, and crafts.

Who are supporting us?

It is used by both men and women as a gift for the child-rearing generation, parents and friends.
　
At the Social Products Award 2022 sponsored by the Social Products Promotion Association, the 2WAY handkerchief apron eptenu®︎ that can be carried around by "&®︎" won the Social Products Award.
https://www.apsp.or.jp/product/spa2022_007/
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