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Royal Tahiti

Royal Tahiti

ロイヤルタヒチ
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マルルー株式会社
The wisdom of the Tahitian royal family and Japan's careful craftsmanship. The Noni brand gives a healthy paradise life.
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About the brand

The wisdom of the Tahitian royal family and Japan's careful craftsmanship. The Noni brand gives a healthy paradise life.
1
The first Japan to import Tahitian noni raw materials (2000), and obtained the world's first Japanese, American, and European organic certification (2006). Under the guidance of Dr. Garnier of Agriculture, this is an authentic noni juice that has been carefully finished.
2
A lively paradise life with noni juice, which has supported the spiritual culture and philosophy of Tahiti's traditional doctor and priest "Tahua".
3
Co-created with the Tahitian government, cultural figures, and researchers. Based on tradition, academia, and ethics, it is a one-of-a-kind ethical and authentic noni brand.

More about the Brand Owner

河野一郎

Ichiro Kawano

Born in Osaka in 1968, raised in Osaka, and lives in Tokyo. Graduated from the Faculty of Economics, Osaka City University. After graduating, while traveling around the world as a trading company man, In 2000, an old acquaintance's health consultation led to Noni juice survey launched in 23 countries and regions. Finally, he visited Tahiti and encountered "paradise". I had a heart-wrenching experience with nature and human spirituality. Deepening our relationship with Tahiti through the trade of black pearls and shell buttons from before, Founded the first Japanese Tahitian noni juice business. Co-created with local government and cultural figures, We are making products that convey the traditional culture of "Mana" to the present day. As a manager who practices kendo and zazen, As an organic and ethical dietary practitioner, I am active as a person who embodies my health. I hope to expand the circle of healthy and heart-rich "paradise life" to the world. In addition, in order to convey the wisdom of the elders of Tahiti to Japan and the world, He is currently studying Tahitian and French intensely. Multilingual
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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It started with a health consultation from an old man.
At that time, I worked for an Italian trading company and was flying around the world. One day, a friend of the Italian president asked me if there was any good health food for my father-in-law, who was bedridden and had difficulty urinating. After researching, I arrived at "Noni Juice", which was attracting attention in the United States, and ordered it from the local area, and in just one week, the old man was energetic and happily walking.
　
Shocked by this dramatic change, he traveled to 23 countries around the world to explore the power of noni, and finally arrived in "Tahiti".
　
The moment I landed in Tahiti for the first time, I felt a surge of divine energy running through my body.I was deeply impressed to learn that noni is not just a health food, but a "sacred plant that regulates life and spirit" and is at the center of Tahitian culture.
　
I want to deliver this wisdom to Japan correctly and with respect - that has become my mission.
　
In 2003, he founded Marru Co., Ltd. as a manufacturer that delivers the "heart of Tahiti" on products. After trial and error, we succeeded in commercializing the world's first 100% noni juice (August 7, 2006) that has obtained three organic certifications in Japan, the United States, and Europe.
　
Noni has the power to listen to and adjust the voice of the mind and body.
It gives modern people who are too busy with "quiet time to regain themselves".
　
We are not just "things that sell",We want to deliver "meaningful things" that fundamentally support people's lives.
That is our mission, and we hope that we can walk together with everyone who has the same aspirations.
　
We will deliver opportunities to prepare your mind and body throughout Japan and around the world.
We sincerely welcome buyers to join such a "part of the cycle".
　
Photo: Ichiro Kono, a Tahitian traditional medicine practitioner and interviewing the priest "Tahua"

What are we doing?

We are a manufacturer that proposes a "culture of preparation" with noni that delivers Tahiti's wisdom to Japan without missing a drop.
　
Tahiti, a paradise of the sunRaised inMiracle fruit "Noni"We specialize in delivering the highest quality noni juice.
　
In 2000, founder Ichiro Kono met Noni and visited 23 production areas around the world to conduct research. Among them, the person who was convinced of the highest quality and safety was the director of the Tahitian Government Agriculture and Forestry Experiment CenterCharles Garnier, Ph.D. in AgricultureIt was a noni fruit by the "Garnier farming method" invented by the "Garnier farming method".
Photo: Dr. Garnier (left) and President Kono (right)
　
The manufacturing method also has its own commitment.Inspired by the "winemaking culture" unique to French Polynesia, the "barrel brewing and natural dripping method"Adopted. By using only extracts that naturally drip from the fruit without juicing, and slowly aging and fermenting for 60 days to maximize the power of noni.
　
By this manufacturing method, "Royal Tahiti Nonipure"Not just juice, but fermented food of plant originWe propose a "drinking habit" that supports daily physical condition management and health maintenance.
　
We also lead the industry in terms of quality,It is the first in the world to obtain organic certification in three regions at the same time.We also have a traceability system in place that is managed from farm to commercialization.
　
We also focus on scientific support. Since 2020, he has continued clinical research in collaboration with the Faculty of Pharmaceutical Sciences, International University of Health and Welfare, and since 2021, he has been presenting annually at the Pharmaceutical Society of Japan.Functions such as improving blood sugar and HbA1c and anti-glycation (suppressing the production of AGEs) have been confirmed.
　
Through Noni,"A culture that uses fermentation and the power of plants to prepare the body and mind"We will propose to society.
　
The brand concept "Experience Paradise" is a lifestyle proposal that harmonizes with nature and emphasizes QOL.
　
Tahitian Nature × Fermentation Culture × Scientific Evidence. This trinity value is the essence of Royal Tahiti Nonipure.

Commitment to the product

Royal Tahiti Nonipure is deeply committed not only to the quality of the contents of its products, but also to the "way of selling" that "who delivers it and how".
　
Since the time when Noni was not yet known in Japan at the time of its founding, we have been"Convey really good things sincerely"I have been sticking to this attitude. Natural food wholesalers nationwide (Osawa Japan, Sokenshaetc.), and carefully introduced products mainly at specialty stores with high health awareness.
　
In addition, department stores nationwide (Mitsukoshi, Takashimaya, Isetan, Hankyu, etc.) and high-end supermarkets (Seijo Ishii, Meijiya, etc.The president himself stood on site and repeatedly conducted in-store tasting sales with the staff. Through dialogue with customers,The value of noni as a "culture of preparation" that is not just juiceI have been telling you carefully.
　
As a result, there was a time when it boasted the top market share in the noni juice category in the country.
This is the result of not only product strength, but also the accumulation of relationships of trust with distributors, education at the sales site, and the provision of experiential value.
　
However, there was a risk of disorderly price competition and brand damage on the Internet associated with wholesale distribution.
Therefore, we have been selling directly to manufacturers since 2012[D2C (Direct to Consumer)] A big change in the system, we focus on building direct relationships with customers to rebuild our brand.
　
This time, I feel that there is great potential in being able to establish new partnerships with like-minded retailers through goodods.Cultivated at department stores and specialty stores"Sales know-how of experience and dialogue"We hope to help bring Tahitian wisdom and fermentation culture to our customers' daily lives.
　
"The enthusiasm and sincerity of the person who conveys it determines the value of the product."We hope to expand the "culture of preparation" in the future together with buyers who can sympathize with our beliefs.
　
　
【Results】List of past business partners

Who are supporting us?

"Repeat rate of 47%" - the reason why Noni continues to be chosen as demonstrated by natural food specialty stores
　
In the field of health food and natural food,"Repeat rate" is proof of honest trustAre.
At the natural food chain "Kenju no Kyo", which once had more than 100 stores nationwide, our noni juiceRecorded a repeat rate of 47% (customer data for all stores) (as of 2010)。 Furthermore, stores in Fujisawa City, Kanagawa Prefecture(Shonan Mall Philharmonic) sells 200 bottles per monthThere is also a phenomenal track record.
　
This achievement is extremely unique in the category of noni juice, which has a unique taste.Why did you gather so much support?
　
It's not just a health drink, but "fatigue recovery", "circulation and intestinal activity", "menopausal care", "beautiful skin", "blood sugar control", "cold and pollen countermeasures", etc.Because there is a sense of reality that responds to the customer's own "body voice" and a reason to continueAre. Moreover, this is supported by clinical trial data presented by our company at the Pharmaceutical Society of Japan in collaboration with the International University of Health and Welfare.
　
The center of drinkers is53-year-old working woman。 They are highly conscious people who are facing their physical condition while working and raising children.
　
They don't just choose what is good for their bodies,
Additive-free, pesticide-free, and ethically orientedetc
We choose products while emphasizing "the idea and sincerity behind it".
　
Royal Tahiti Nonipure is for such peopleI was told that I could trust himI have been selected for a long time.
By repeating "experience" and "dialogue" rather than sales, we have carefully expanded the culture of noni itself.
【Photo】President Ichiro Kono's Japan Bridge Takashimaya demonstration sales
　
That's why we value the value of experience again.Partnering with retailersI feel the significance of.
　
"The enthusiasm and sincerity of the person who conveys it determines the value of the product."
I hope that together with those who sympathize with this belief, we can expand the culture of preparation.
Why don't you join us in delivering a trusted health culture to the next generation?
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