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In an era when Japan's unique traditions, beauty, and skills have been reduced A jewelry and accessory brand that creates jewelry that colors everyday life with modern sensibilities

1,445
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KANAME

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株式会社ZENO ARKS
In an era when Japan's unique traditions, beauty, and skills have been reduced A jewelry and accessory brand that creates jewelry that colors everyday life with modern sensibilities
1,445
Followers

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About the brand

In an era when Japan's unique traditions, beauty, and skills have been reduced A jewelry and accessory brand that creates jewelry that colors everyday life with modern sensibilities
1
An accessory that expresses a unisex design based on Japanese
2
Simple design that is easy to use in everyday life

More about the Brand Owner

多田 真也

TADA MASAYA

Born in downtown Tokyo, the family business is "rake", which is a traditional industry. From an early age, he grew up in an environment where Japan's traditions and history were close to him. He learned metalworking techniques as a student, and while he was a member of society, he studied design and construction techniques in various industries such as apparel and decoration, and established ZENOARKS Co., Ltd. in 2020.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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"Easy to wear accessories with Japanese motifs."
I want more people to know about the Japan tradition of "Wa", to be interested in it, and to like it. That's why I launched the brand.
In recent years, interest in Japan's traditions and culture has been spreading. It's a vulgar expression, but I felt that the word "patriotism" is not widely used.
In addition, everyday fashion is mainly about clothes, and it is difficult to incorporate Japanese designs into fashion. By making items that can be used for everyday use, we hope to create time to experience Japanese design and culture, and to deliver opportunities for as many people as possible to become interested in Japan.
We launched a brand to convey the splendor to Japan and people around the world through our works so that the beautiful techniques, knowledge, and traditions created by ancient people will not become obsolete or extinct.
 

What are we doing?

"Production of jewelry and accessories with motifs of Japan's tradition and history."
Japanese design is the main design, and it is expressed with a simple and habit-free design with a little edge.
Rings and necklaces that incorporate traditional patterns such as "hemp leaves" and "blue sea waves", abstract expressions of obi and icicles, etc.
We express harmony in various ways.
We also disseminate traditional crafts and techniques by producing jewelry and accessories that incorporate the techniques of traditional craftsmen.
We have direct meetings with craftsmen and work hard every day to make good products.

Commitment to the product

The silhouette is basically expressed with a simple design.
We hope that a wide range of people will be able to touch it by incorporating it into a unisex design that can be worn by both women and men. In addition, by making it not only in one color but also in two color schemes, we try to create a design that stands out even in its uniqueness and simplicity.
 
 
 

Who are supporting us?

The main buyers are men and women in their late 20s to late 30s.
There are many people who like things and things that are different from others and people who are interested in Japan as buyers.
The carving, cutting, and watermark of the pattern are carefully finished in detail, so the product itself
The high quality has also been well received.
There are currently 20 wholesalers (6 physical stores and 14 web).
We are under contract from department stores to silver accessory shops.
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