"Easy to wear accessories with Japanese motifs."
I want more people to know about the Japan tradition of "Wa", to be interested in it, and to like it. That's why I launched the brand.
In recent years, interest in Japan's traditions and culture has been spreading. It's a vulgar expression, but I felt that the word "patriotism" is not widely used.
In addition, everyday fashion is mainly about clothes, and it is difficult to incorporate Japanese designs into fashion. By making items that can be used for everyday use, we hope to create time to experience Japanese design and culture, and to deliver opportunities for as many people as possible to become interested in Japan.
We launched a brand to convey the splendor to Japan and people around the world through our works so that the beautiful techniques, knowledge, and traditions created by ancient people will not become obsolete or extinct.