CHANT.

チャント
Vendor
sentoyou
All the time, properly. We will be close to you who have struggled with many things and walk with you. An organic cosmetics brand that researches natural ingredients and the latest beauty.
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Invoice registration number

T4810910123416

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About the brand

All the time, properly. We will be close to you who have struggled with many things and walk with you. An organic cosmetics brand that researches natural ingredients and the latest beauty.
1
Focusing on the skin-beautifying effect of bakuchiol, which is said to be vegan retinol and is attracting attention, this multi-balm contains 1% fullerene to enhance the beauty effect
2
The balm is made with calendula and other organic ingredients and has a soft texture and becomes a beauty cream
3
The beautiful grain of the domestic cypress vessel captures the hearts of the viewers, and the scent of the blend of seven kinds of natural essential oils soothes you

More about the Brand Owner

sentoyou

Chisako Nakamura

Sentoyou is a skincare brand that focuses on organic ingredients and researches the latest beauty ingredients. The product will be announced in 2023. After the crowdfunding was released, it was well received, achieving the support goal shortly thereafter. After graduating from university, the owner, Nakamura, got a job at a major manufacturer. She became a full-time housewife for a time due to marriage and childbirth, but after working as a secretary at a major bank and a research institute while raising children, she was engaged in product development at a cosmetics company and obtained a cosmetic ingredient certification. With a vision of what I can do now that I have gone through various life events, I aim to be a cosmetics business that supports women's empowerment, connects them to the next generation, and contributes to society. She keeps her antenna high for the latest cosmetics and beauty research.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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I want to support the restart of all women who fight every day.
"Women's independence" is now talked about as a matter of course, but in reality it is very difficult.
After going through life events such as marriage, childbirth, childcare, and caring for parents, I took on the challenge of rebuilding my career. In Japan, where old values about women remain, I realized how difficult it is to restart your life.
 
That's why we want to encourage more women to take on challenges.
After I got married, I gave my all for my family and always put off what I wanted to do.
Realizing that now is the starting point, I took on the challenge of a new stage in order to live a life without regrets.
I decided to make it my life's work to convey the message that "you can change your skin and your life at your own will."
 
I hope that through the items that I have made seriously throughout my life, everyone who spends their days busy will face themselves "properly" and spend their time with a positive feeling.

What are we doing?

Making care items from a woman's perspective to raise the level of fluctuating skin and mood
 
It was developed with the aim of being a cosmetic that can be used regardless of gender and has a high beauty effect.
It contains bakuchiol, plant-derived fullerene, and calendula, which is said to be the "guardian of the skin". It is said that there is no other balm that contains as much as 1% bakuchiol and fullerene, which are expensive.
The unusual wooden package with a faint scent of cypress is carefully made by craftsmen in Gifu Prefecture.

Commitment to the product

The logo and package design of CHANT. were commissioned by KAJIHARA DESIGN STUDIO, led by textile designer Kanako Kajiwara.
The logo represents the various "fluctuations" of life experienced by adult women, and the brand color represents soft sunlight surrounded by warm light.
 
 
 
A multi-use skincare balm for lips, eyes, and fingertips.
■CHANT. Balm Calendula
Contents: 5.8g
 
One point not only for the lips, but also for dryness and areas of concern.
It is a multi-beauty balm that can be used at the end of daily skin care.
 
Contains 1% each of "bakuchiol", which is said to be the next generation of retinol, and "fullerene", which is derived from plants.
All ingredients such as calendula, which has been said to keep the skin beautiful since ancient times, are plant-derived, and organic certified ingredients are blended.
 
The original fragrance that blends 7 kinds of natural essential oils with a faint scent and the soothing scent of the natural Kiso cypress container are soothing and make you feel good just by holding it.
 
 
[Free ingredients: alcohol, parabens, mineral oil, synthetic colorants, synthetic fragrances, petroleum-based surfactants, synthetic antioxidants, glycerin, animal-derived]
 
 
Bakuchiol (skin conditioning) Fullerene (skin conditioning) 7 kinds of natural essential oils: fragrance Calendula: Calendula extract oil (skin conditioning)
 
* Organic ingredients: bakuchiol, calendula (calendula flower extract), jojoba seed oil, macadamia seed oil

Who are supporting us?

 
 
It is a brand that is attracting attention from customers who have a high antenna for health and beauty.
The actual customer base is interested in LOHAS, herbal medicine, yoga, veganism, etc., and I have the impression that many of them are committed to self-care and well-being.
 
The serum is chosen mainly by women in their 30s and older who are particular about beauty, and it is a product that is often purchased repeatedly.
The balm is picked up by a wide range of generations, regardless of gender, and is also purchased by customers in their 20s.
 
The Anti-Aging Serum &Balm Calendula set is a popular gift or treat yourself, and the stylish hemp gift bag is inspired by the ingredients.
 
[Published in the magazine]
It has been published in the magazine "kiitos" to be released in December 2023, the magazine "Poco'ce" to be released in January 2024, and "Adult Hundred Flowers" to be released in March 2024.
 
[Store sales]
Department Stores, Lifestyle Shops
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