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The YEON

The YEON

ザ・ヨン
Vendor
富士屋通商株式会社
"The natural beauty of the skin played by nature" Popular Korean skincare brand "The YEON"
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T5010803002534

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About the brand

"The natural beauty of the skin played by nature" Popular Korean skincare brand "The YEON"
1
Based on gentle plant-derived ingredients native to Korea, care that slowly penetrates into the skin. We carefully select only reliable ingredients.
2
Protect your daily bare skin and give it a healthy glow not only from the outside but also from the inside. May everyone continue to enjoy the beauty of nature and health.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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The YEON is a natural cosmetics brand born from the beautiful nature of Jeju Island, South Korea. The brand name "YEON" means "rim" in Korean, expressing the deep connection between people, nature, and beauty.
　
The founder questioned the skin concerns of modern women and the current state of the cosmetics industry, which tends to rely on chemical ingredients. With the desire to create cosmetics that are truly gentle on the skin and take advantage of the blessings of nature, we launched The YEON in 2018 with a focus on the rich natural environment of Jeju Island.
　
Our goal is not just the pursuit of beauty; It's about cherishing harmony with nature and creating a sustainable beauty culture. By using natural materials nurtured in the pristine environment of Jeju Island to bring out the skin's natural beauty, everyone who uses it can achieve a confident glow. Through such product creation, we continue to question what true beauty is.

What are we doing?

The most important aspect of The YEON's product development is the use of high-quality natural ingredients derived from the blessed natural environment of Jeju Island.
　
In particular, "canola honey" (rape blossom honey), which is collected in the mountainous areas of Jeju Island, is incorporated into many products as our representative ingredient. This honey is sourced from rapeseed flowers grown in Jeju Island's clean air and rich soil, providing deep hydration and nourishment to the skin.
　
In addition, we carefully select and use naturally derived functional ingredients such as vitamin C extracted from "Harulabong (Dekopon)" native to Jeju Island, lotus root extract, and propolis. These ingredients not only condition the skin's surface, but also enhance the skin's natural strength and lead to a healthy beauty.
　
In product development, we have established a unique manufacturing method that maximizes the power of nature, using as little chemical preservatives and artificial flavors as possible. In particular, we are committed to hypoallergenicity and are considerate of being suitable for people with sensitive skin, and we have rigorously tested all of our products. In order to achieve sustainable beauty, we are also working on environmentally friendly packaging and procurement of raw materials in collaboration with local communities.

Commitment to the product

Here are three of The YEON's main products that continue to be loved by many customers.
　
CANOLA H Essential Serum
Formulated with a high concentration of 42% Jeju Island canola honey, this serum penetrates deep into the skin and retains moisture for a long time. It has a thick texture but is not greasy, and you can feel the firmness of your skin by using it in your morning and evening skin care. Many customers have commented that their skin condition has changed within a week of using it.
　
YO WOO Tone Up Cream
Contains plenty of niacinamide, which is expected to suppress melanin production and address blemishes and dullness. The response has spread by word of mouth in Korea, and more than 100,000 units have been sold so far.
　
VITA Fresh Gel Sunscreen
This is a gel-type sunscreen that contains hallavon and many plant extracts. It does not appear white and is not greasy, and can be expected to have the effect of moisturizing and firming the skin while blocking ultraviolet rays.

Who are supporting us?

The YEON is primarily targeted at women in their late 20s and 40s who are natural-oriented, but in reality, it is used by people of all ages. In particular, it has gained a lot of support from those who suffer from sensitive or dry skin, those who want to avoid chemical ingredients, and those who are highly interested in Korean cosmetics.
　
Currently, it is developing online sales not only in Korea, but also in the United States, Canada, China, and other countries around the world, and is especially popular among the Asian community. We have received many warm reviews from customers, such as "You can feel the effect even though it is gentle on the skin", "The natural scent is soothing", and "The packaging is cute and makes you feel good". In addition, the number of Korean beauty specialty stores and select shops that handle natural cosmetics is increasing, and we are feeling the spread of reputation through word of mouth.
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