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SETOUCHI T&K HERB is an ethical herb brand that is created with "people, society, the global environment, and the community" in mind.

〜1,000

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SETOUCHI T&K HERB

セトウチティアンドケイハーブ

Vendor

株式会社リム・ジャパン

SETOUCHI T&K HERB is an ethical herb brand that is created with "people, society, the global environment, and the community" in mind.

〜1,000

Followers

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About the brand

SETOUCHI T&K HERB is an ethical herb brand that is created with "people, society, the global environment, and the community" in mind.

Gold Jury Prize at the Sustainable Cosmetics Awards 2020. NEW YORK OWN YOUR BEAUTY AWARDS 2022 BRONZE AWARD. Domestic small-lot production, highly evaluated at home and abroad.

We sell and trade at Hankyu Umeda Main Store, Sogo Seibu, Odakyu SC, Tokyu Department Store, Daimaru Matsuzakaya, PARCO Online, etc., and we are also promoting branding in the Kansai and Kanto regions.

About 40 items such as face, hair, hand care, herbal tea, aroma oils, etc. A lineup for a wide range of targets from 1,100 ~ 20,000 yen. Domestic and OEM product development is possible.

More about the Brand Owner

西原ミツル

mitsuru nishihara

After retiring from a major advertising agency in 2016, he established RIM Japan Co., Ltd. "+60 (Over Sixty)" aims to develop a regional revitalization project that "solves regional issues × creativity" through a network of experience and wisdom of people in their 60s. In 2019, we advocated the "Local Resource Value Chain Concept" (adding value to products and services through local primary industries with resources such as local nature and culture and high technology), and launched the "Setouchi T&K Herbs ®" business as the first step. From the first year, we developed a lineup of about 20 different price ranges and lifestyles, and started limited-time stores and permanent sales at the Hankyu Department Store Group (head office, Kansai and Kyushu). We are also continuing to serve as an advisor to the Hyogo Prefectural Agricultural Policy Division, which was the catalyst for the launch of the brand, and are also developing OEM products for herb products by utilizing local resources throughout the country, as well as the development of new types of "fragrance" and "food" services.

Learn more about this brand

Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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"Setouchi T&K Herb" is a brand by Kodera Herb Garden Co., Ltd. (Himeji City) and Rim Japan Co., Ltd. (Hiroshima City) that is promoting the revitalization of small Japan by utilizing the rich nature of the region.

Kodera Herb Garden has been growing herbs (plants and trees) in a state close to nature without using pesticides and herbicides for about 40 years in the mountainous area of Himeji City, Hyogo Prefecture, and from cultivation to harvesting, extraction, analysis, and research of ingredients in an abandoned elementary school, it is responsible for the manufacture of various herbal products with advanced extraction and blending technology Japan. We are promoting initiatives to revitalize the local community.

What is important to us is to support the region and Japan by using the abundant nature and herbs of the region while thinking about "people, society, the global environment, and the region."

◎ We will not destroy the rich nature, but will make the most of it as a material, protect the environment, forest resources, and water resources, and connect them to the future.

◎ We will support elderly farmers and new farmers, protect the agriculture, forestry and fisheries industries, and connect them to the future.

◎ Discover the vitality of the community and contribute to the dissemination of information. We will collaborate with people from a variety of industries to preserve culture and traditions and lead to the future of the local economy.

With these three promises as the pillars, we will continue to manufacture products under the themes of "eating, touching, and smelling" and "being kind to nature and people."

In agriculture, forestry, manufacturing, etc., there are many things that are discarded in the process of growing and manufacturing. We believe that utilizing "discarded things" in goods and services with new values as much as possible, regenerating neglected nature, and creating an environment where nature and people can coexist will lead to a prosperous future for the region.　And through such manufacturing and services, we would like to aim to be a brand where you can feel "the expression of the community and the warmth of the people" together.

What are we doing?

For the wellness of the entire body, from "head, skin, and inside of the body"

Setouchi T&K Herbs may seem like a brand of cosmetic products, but the items we want to provide are items that utilize the blessings of nature to prepare the body and enrich the entire life.

In addition to cosmetics such as face care, blended herbal teas, cookies, and rusks that "bring the body from the inside" consider the wellness of the entire body. Soap shampoos for those who prefer natural tastes have been improved with naturally-derived materials and technologies to improve the general problem of "not foaming well, blemishes," and have developed items necessary for the lives of people who love organic and naturally-derived products, such as full-body shampoos and bar soaps, as well as hair care, and now have more than 40 items (as of January 2023).

"Eating, touching, and smelling" for the wellness of the entire life

From the time of the brand's launch in 2019, we aimed to develop items that would benefit people and diverse life scenes using vegetation, based on the three themes of "food, touch, and incense."

In the fall of 2021, we announced the last remaining "incense" themed products. TOKI-ORI®, a blended essential oil that allows you to enjoy the scenery and fragrance of the four seasons of Japan according to the calendar of the 24th New Year, was born.

The scent is an item that stimulates the brain and directly prepares the body from the lungs to the bloodstream, and we are developing it as an item to condition the entire body and lead a richer life.

With the completion of this "TOKI-ORI®", we are now able to deliver ethical wellness items across all of the three themes of "eating, touching, and smelling" that Setouchi T&K Herb considers, as well as care items for "skin, hands, body, hair, mind, and body".

Commitment to the product

The origin of Setouchi T&K Herb's philosophy "Ethical Herbs" is also the philosophy of Kodera Herb Garden, which has been cultivated over the course of nearly 40 years of natural time.

"Nature and people", "People and people"

The color of the plant has a meaning. The scent of plants has meaning.

A philosophy of coexistence with nature gained from more than 35 years of Japan herb research.

The power of herbs is still unexplained, unused, and there are many unknowns.

What the manufacturer and distributor of Kodera Herb Garden has been asking for is how to use the power (meaning) given to us by nature to restore the richness of local life and nature that is about to disappear.

Mr. Fukuoka, the founder of Kodera Herb Garden, has a desire to discover nature and is trying to give shape to a new business model originating in the region, which overlaps with the desire of Nishihara, the representative of Rim Japan, with whom he collaborates, to "deliver the rich world of Japan and bring smiles to many people."

Major companies cannot take advantage of the blessings of plants and the richness of the region.

I want to deliver the "wonderfulness" of small Japan, which can only be done in the region.

I want to convey to many people the charm of the Japanese region, which has nature in all four seasons, east, west, north, south, and north.

We want to convey the small Japan (richness of the region) through our products and services.

To make the most of the rich nature of Japan's regions. Visit the land and think about how to make the most of the vegetation unique to the area.

Prepare the soil, grow and harvest plants, use the water that springs from nature, and draw out the power of nature's bounty.

Extraction, drying, component analysis, and commercialization are manufactured in factories adjacent to the harvesting field and nature. Although we are not able to mass-produce on a large scale like major manufacturers, we use fresh domestic materials from time to time in the natural flow of the year, and we do not use any chemical materials, and we make things by hand one by one.

Who are supporting us?

Main target: 40~50s + 60s and over, Sub-target: Women in their 30s

Unit price: Cosmetics: 10,000~30,000, Aroma: 1~20,000

Customers: People who have not found a skincare item that suits them, people who have skin problems, people who want to prevent whitening, wrinkles, and blemishes, people who are highly conscious of natural and non-chemical products, people who are looking for the scent of real essential oils, people who are highly ethical and sustainable, people who have a sense of security in domestic ingredients

< The path to brand awareness and customer acquisition and user feedback>

In 2019, the first unveiling was outdoors in front of the Hiroshima Atomic Bomb Dome for three days under the hot May sun, and it was sold by three people, the president of Rim Japan, the manufacturer, Kodera Herb Garden, and a gentle 70-year-old interpreter. Although it is an unknown brand, domestic skin care items using "bamboo" and "carrots" are also suitable for UV protection, and are characterized by the essence of "bamboo" with a refreshing feeling and lemon myrtle water that has a whitening effect, and regardless of gender or age who used the tester, "gentle natural scent", "smooth feeling", "non-sticky oil and balm", "It blends into the skin from the moment you use it" Many voices have been heard. We achieved an average of 130,000 per day.

In 2020, the number of items increased and we exhibited for the first time at "rooms", one of the largest matching events in Japan. With the top sales results, Hankyu Umeda main store, limited-time store, and permanent sales started (photo below: first event). Fans were formed, mainly among women in their 40s and older, and the number of repeat customers increased.

Sales started in the second half of 2021 in the Kanto region due to the Corona disaster. Even now, sales are still strong at suburban railway SCs, and women in their 40s ~ 60s and older, parents and children, and women in their 30s working in the city center are also supporting them, and demand for gifts for family and friends in rural areas is expanding. The overwhelming majority of customer feedback is "I've never had a skincare item that feels so good on my skin," "I was worried about sensitive skin," and "I wanted a product with a gentle scent and no additives made in Japan."

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