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Senrei tea

Senrei tea

センレイチャ
Vendor
株式会社仙霊
Senrei tea grown in a 300-year-old tea plantation in Kamigawa Town, Hyogo. A cup made with sustainable farming methods that take advantage of the blessings of the mountains is filled with the luxury of feeling the subtle changes of nature and the delicate flavor of tea leaves.
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About the brand

Senrei tea grown in a 300-year-old tea plantation in Kamigawa Town, Hyogo. A cup made with sustainable farming methods that take advantage of the blessings of the mountains is filled with the luxury of feeling the subtle changes of nature and the delicate flavor of tea leaves.
1
It is grown using a "ma-awai-i farming method" that takes advantage of the blessings of the mountains and rivers without the use of fertilizers or pesticides, and expresses the subtle flavors of each season.
2
From flavor-free flavors to sencha that can be drunk every day, we have carefully selected natural aromas and flavors.
3
Sencha latte and hojicha latte are non-sugar compatible. You can arrange it with a variety of milks such as soy milk.

More about the Brand Owner

野村　俊介

NOMURA　SHUNSUKE

Born in 1978. At the age of 34, he resumed farming with a friend who was farming by natural cultivation at a high school reunion, and moved to Asago City, north of Hyogo Prefecture, aspiring to become a farmer. In the summer when I moved here, I went to visit a tea garden in Kamigawa Town, about the middle of Hyogo Prefecture, saying, "I'm quitting this year, but I wonder if anyone will do it," and I fell in love with the scenery of the tea garden at first sight and decided to inherit it. After receiving training from local people, in 2018, he established Senrei Co., Ltd. and inherited it independently. Up to the present. His motto is "Correctness is not conveyed, fun is subdued."
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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The tea plantations of Senreicha in Kamigawa Town, Hyogo Prefecture are a production area for famous teas with a history of 300 years. We, SENREI inc, were born as a "tea startup" that inherits this historic tea plantation.
The pure waters of Kamigawa, the bountiful blessings of the mountains, and the taste of tea leaves that have been carefully preserved for generations. We are inheriting this blessing of nature and the wisdom of our ancestors to create a new tea culture that suits the modern era.
　
Our goal is to express the world of "panic". A subtle line between mountains and rivers, heaven and earth, past and future, nameless, neither. In the past, Japan people perceived the delicate gradation of flavors as if they were loving the four seasons. However, in modern times, many food and drink have become homogeneous and have a fixed taste as if time has stopped.
Senrei tea delivers the fine gradation of flavors created by the intersection of mountains and rivers and people. By "drawing" out the taste of tea rather than "making", it expresses the taste of the mountains and rivers that are always fluctuating. What we offer is not only the product of tea, but also the experience of "perceiving the way it changes".
　

What are we doing?

The characteristic of Senrei tea lies in the "Ma-awai-farming method". This is the idea of practicing agriculture that is "just right" for you. We don't grow completely wild tea, nor do we grow conventional farming, but in a sustainable way in between.
The tea plantations are spread out on the slopes of the mountains, surrounded by pristine water and rich nature. Taking advantage of this environment, we value the different flavors of each season, while keeping the soil, water, and sky as they are. No two flavors are the same, and there are always changes, and we try to make tea that allows you to feel the subtle changes.
　
We not only sell tea, but also operate a tea garden café and establish an owner system, and are engaged in various initiatives to connect customers with tea plantations. Becoming a tea garden owner offers a variety of benefits, such as a special tea set twice a year, discounts on online shopping, and exemption from tea garden café usage fees. In addition, you can be invited to workshops and events where you can enjoy the tea plantation throughout the four seasons, and experience the process of tea making.
The inscription "Senrei" is a tribute to the mysterious taste created by the mountains and rivers of this place and the activities of people. To live up to this name, we continue to innovate while preserving tradition, and pursue new possibilities in Japan's tea culture.

Commitment to the product

The lineup of senrei tea ranges from the "BASIC" series for everyday use to the "FLAVOR" series that offers a special experience.
　
BASIC series of sencha, hojicha, and black tea
This is a series that allows you to enjoy the basic taste of Senrei tea. Sencha tea, in particular, is characterized by its refreshing taste, nurtured by the pure water of the Kamigawa River and the rich nature. It is loved by many customers as a tea that is close to everyday life.
　
Fragrance-free FLAVOR series
This flavored tea is fragrant only with natural ingredients and does not use fragrances. The natural aroma of flowers and fruits harmonizes with the taste of Senrei tea, creating a special moment. It is also popular as a gift, and seasonal products are also available.
　
LATTE series to enjoy with milk
The Sencha Latte and Hojicha Latte, which were renewed in 2025, are now non-sugar and can be enjoyed with your favorite sweetness. It goes well with not only cow's milk but also plant-based milks such as soy milk, making it easy to enjoy the authentic taste of a café menu at home.
In addition, cold brew tea is also popular in summer. Economical tea bags that can be drunk for 100 yen a day are a great ally to survive the hot summer. You can choose between sencha or hojicha, both of which have a clean and refreshing taste.
　

Who are supporting us?

Senrei tea is supported by a wide range of people, from those who seek a little luxury in their daily lives to those who pursue the authentic taste of tea.
In particular, we sympathize with people who are highly interested in nature and the environment and strive to live a sustainable life. The tea plantation owner system is open to those who want to be involved in the tea-making process and those who want to support traditional Japan culture.
Senrei tea is also available at select shops and cafes all over Japan, and "SENREI MAP" introduces shops where you can drink Senrei tea. You can also visit the tea garden café with your pet and enjoy tea while looking at the tea plantations spread out all over the mountain.
　
Senrei tea continues to be chosen by those who sympathize with our concept of "tea between mountains, rivers, and people" and want to feel the world of "ma-awai" in their daily lives.
　

Brand review for Senrei tea

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Cafe・Tea House
Posted on
11/25/25
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ローズ煎茶が甘くておいしかった。カフェのお客さんの動向次第で仕入れを検討します。
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