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EMAJINY

EMAJINY

エマジニー
Vendor
株式会社EMAJINY
A hair color wax brand from Japan that offers a new idea of "applying hair color without dyeing" and allowing you to easily play with colors.

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Invoice registration number

T1290801023764

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About the brand

A hair color wax brand from Japan that offers a new idea of "applying hair color without dyeing" and allowing you to easily play with colors.
1
One-day design that can be easily removed with shampoo allows for easy color changes.
2
Achieve both styling and color development with hair color wax that can be used without damaging your hair
3
You can enjoy free expression according to the scene with a wide variety of colors.

More about the Brand Owner

服部茂幸

EMAJINY's CEO, Shigeyuki Hattori, launched the brand with the desire to "expand the culture of enjoying hair color more freely." Rather than dyeing hair as in the past, we are promoting the development of products that allow anyone to easily express themselves with the new idea of "applying and having fun". While blending it with culture such as music and fashion, we propose styles that are easy to incorporate into our daily lives. We continue to disseminate new hair culture both domestically and internationally.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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The reason why Emmageny was born came from my own very personal and slightly sad experience. For many years, I dyed my hair at a beauty salon to hide my gray hair and look fashionable, but one day I suddenly had a rash all over my body, and the doctor told me that I should never dye my hair for the rest of my life. Every morning, every time I looked at my gray hair in front of the mirror, I felt a sense of inadequacy and loneliness.
　
Then one day, I suddenly saw shoe polish for shoe polish and thought, "Isn't it okay to paint it without dyeing it?" Even if I searched the Internet or at pharmacies, I couldn't find a product that could color my hair the way I envisioned. I decided to make it myself, and with the help of the people around me, I developed Emageney after trial and error.
　
At first, it was made just for myself, but by chance, it was well received by the children's generation and young people who enjoy dancing, saying, "This is fun!" and it was sold. It is now familiar to many people and is used by teenagers who are concerned about school rules and job hunting, as well as those who enjoy events such as cosplay and sports spectators.
　
Our goal is to bring "freedom and surprise to life". We want to create a future where everyone can enjoy hair color art easily and with peace of mind. To this end, we will continue to propose new value with free thinking without being bound by common sense or stereotypes. We sincerely hope that Emagicy's journey will eventually become the path of the times and bring color and excitement to everyone's daily life.

What are we doing?

Emagicy is a brand that proposes a new experience of "one-day hair coloring". What we value is to realize a society where everyone can freely express themselves. To this end, we are working on the development of unique products that combine vivid color development and natural finish while being waxy.
　
Emaginy's hair color wax can be styled and colored at the same time, and is easy to wash off in the shower. For students who have restrictions on their hair color due to school rules or job hunting, or for those who want to temporarily change their hair color at events, cosplay, or watching sports, this item allows you to experience "freedom" and "surprise".
　
　
In order to minimize allergies and the burden on the skin, we paid thorough attention to the selection of ingredients and the manufacturing process. In fact, since I am allergic myself, my top priority is to be able to use it with confidence. From the perspective of the SDGs, we are also focusing on selecting reusable packaging rather than single-use and environmentally friendly raw materials.
　
In the process of creating the product, we have repeatedly improved the details, such as color, texture, and ease of washing. In particular, in order to reduce variations in color development due to differences in hair quality and color, we repeat trial production and testing many times to make it easy for anyone to enjoy beautiful color.
　
Emageney will continue to create new value not only as a hair color wax, but also as a "tool for releasing one's own personality".

Commitment to the product

Emaginy's products are thoroughly focused on ease and beauty in color, as well as gentleness on hair and skin. Among them, the main product, "Emageny Hair Color Wax", is characterized by the fact that you can enjoy vivid coloring even though it is waxy. It's very easy to use, just pick up an appropriate amount and blend it into your hair. You can enjoy color at the same time as styling, so you can change your image without any hassle even on busy mornings.
　
The popular "red", "blue", and "silver" are very popular at events, parties, and dance recitals. Red is a passionate and eye-catching color, blue is cool and individual, and silver is a sophisticated and mature look. Each color has a subtle expression depending on how the light hits it and the type of hair, so you can enjoy meeting a new self every time you use it.
　
In addition, Emaginy's wax can be easily washed off in the shower, so students who are concerned about school rules and job hunting, as well as those who usually cannot change their hair color, can use it with confidence.
We have received many comments from customers who have actually used the service, such as "I didn't expect a one-day makeover to be so fun" and "It doesn't make my hair or scalp rough and can be used with confidence."
　
In addition, we are particular about the packaging design, making it easy to carry and look stylish. We also offer limited quantities of collaboration colors and seasonal colors, so we always try to deliver new surprises and excitement. Emaginy wants to be a brand that accompanies everyone who wants to add a little adventure and color to their daily lives.

Who are supporting us?

Emaginy is supported by a wide range of generations, especially young people in their teens and 20s, as well as those who enjoy dancing, cosplay, and events. There are more and more students who have restrictions on their hair color due to school rules and job hunting, working adults who usually can't change their hair color but want to enjoy it only on special occasions, and even families who use it together with their parents and children.
　
In addition, as an actual dealership, it is often handled in variety shops, cosmetics specialty stores, dance equipment stores, and other stores where customers who value individuality gather. The online shop also receives orders from all over the country, and by sharing real usage experiences and arrangement examples through social media, the appeal of Imaginey is spreading to even more people.
　
Many customers who have purchased it have commented that they were excited to match the color with their friends at the event, that they were relieved that it was easy to wash off and gentle on the skin, and that they were able to challenge their hair color, which they would not normally do, and that they gave me confidence. Emageny will continue to support everyone's "who you want to be" and support your free self-expression.
　
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