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Fragrant Arare Shinshin Confectionery

Fragrant Arare Shinshin Confectionery

カオルアラレ　シンコウセイカ
Vendor
新興製菓有限会社
Founded in 1954. Okaki, which is carefully baked using the traditional method of 10 days using first-class rice from Saga Prefecture, is rich in flavor and gentle on the body, and delivers a gem that connects the producer's thoughts.
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T9120102027937

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About the brand

Founded in 1954. Okaki, which is carefully baked using the traditional method of 10 days using first-class rice from Saga Prefecture, is rich in flavor and gentle on the body, and delivers a gem that connects the producer's thoughts.
1
Using Saga Prefecture's Hitsuku Mochi first-class rice, it provides a rich flavor that is created over 10 days using a traditional manufacturing method
2
"Fragrant Aare" is close to health, carefully selects ingredients that are carefully selected by producers, and creates products that convey the goodness as they are
3
We have thoughts on continuing to convey Japan's traditional climate, seasons, and people's thoughts

More about the Brand Owner

鳥居　功嗣

KOJI　TORII

In 2022, my grandfather's store might be cut off—a sense of crisis that led me to quit my job and take over the business as a couple. Although he is still a half-man craftsman, he works hard every day and puts the warmth of his hands and the pride of the producer into each and every okaki. I want to create okaki that gently connects the climate, seasons, and thoughts of Japan. With such a wish in mind, we will continue to bake it carefully. I would be happy if you could taste just a little more deeply than usual.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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For 70 years since our founding in 1954, we have continued to walk with one thought in our hearts. It is the belief that "because it is something we eat every day, it is real".
　
　
In the era of post-war reconstruction, the founder started making okaki out of a strong desire to pass on Japan's traditional food culture to the next generation. What has been valued since that time is the old-fashioned manufacturing method of using only first-class rice from Saga Prefecture and using a pestle to bring out the stickiness and firmness.
　
　
　
In modern times, health consciousness is increasing, and interest in additives and chemical seasonings is also increasing. Our okaki is low in fat and calories and filling, so it can be eaten with peace of mind by those who care about their health. In addition, most of the products are gluten-free, making them suitable for people with wheat allergies and those who care about their intestinal environment.
　
And now, as a new challenge, we are also working on regional co-creation. In the development of ochazuke kits using unused fish, we collaborated with local companies to realize the SDGs philosophy of reducing food loss. We want to meet the needs of the times while preserving tradition and contribute to the creation of a sustainable society. That's our wish.
　
　

What are we doing?

What we value is "a manufacturing method that spares no effort and effort." Saga Prefecture's Hiyokumochi first-class rice is firmly poked with a pestle, and the stickiness and firmness are molded and dried naturally. By taking a long time of about 10 days to bake, the original flavor and aroma of glutinous rice are brought out to the maximum.
　
The reason why we stick to this traditional manufacturing method is because we want to cherish the original value of okaki. Even in today's world of increasing mechanization, the warmth of the hands of craftsmen and techniques based on experience create a special taste that can never be replaced by machines.
　
　
We are also focusing on co-creation with local communities. In the ochazuke kit, which uses unused fish from Hannan City, Osaka Prefecture, fishermen processed small Senshu flounder into dried fish and commercialized it along with deep-steamed sencha tea. This is not just product development, but an initiative aimed at solving local issues and reducing environmental impact.
In addition, efforts to reduce food education and environmental impact, and experiential value provision through events - all to connect the rich potential of "Okaki" to the future.
　
　
　
　
In addition, the packaging is written in English to convey Japan's food culture to inbound customers. While preserving tradition, we continue to create new value from a global perspective.
　

Commitment to the product

Our flagship products combine the taste of tradition nurtured by 70 years of history with innovation that aligns with modern lifestyles.
　
Ochazuke kitis a proud gem from Osaka (Osakamon) and has been selected as Osaka's representative product. The set includes raw rice cakes made with 100% domestic rice over 10 days, dried flounder from Senshu, and deep-steamed sencha tea bags. Just pour hot water over it, and you can enjoy an elegant taste that harmonizes the aroma of sticky rice, the flavor of fish, and the refreshing aroma of tea. This product, which was born from regional co-creation, has attracted attention as an SDGs initiative and was introduced in Yoshimoto's new comedy.
　
　
　
　
　
　
　
Grape sansho arareis a special hail finished with traditional techniques and carefully selected materials. Each grain shines with the craftsmanship's skills, and the sansho pepper is carefully ground in a mortar, and is characterized by a refreshing citrus aroma that sets it apart from ordinary ones.
The aroma that escapes from the nose and the pleasant texture harmonize with the sweetness of the glutinous rice to create an exquisite balance.
　
　
　
　
Fragrant hailThe series is a modern okaki with a rich aroma of ingredients and no additives. It is made entirely from natural ingredients, making it safe for children and the elderly.
All products are easy to digest and absorb, and chewing well stimulates saliva secretion and contributes to maintaining health.

Who are supporting us?

Our products are used by people of all ages who are health-conscious. In particular, it has received a lot of support from health-conscious people who are looking for natural ingredients and additive-free foods, those who need gluten-free foods, and those who value the traditional taste of Japan.
　
　
While selling mainly in stores and online shops, we are also actively opening stores at department store events such as Hankyu Umeda Main Store and Kintetsu Department Store Abeno Harukas Main Store.
Exhibiting at the Tokyo International Gift Show has attracted attention from buyers across the country, and its popularity as a gift product is increasing.
In addition, by visiting local markets and meeting various producers, they learn stories filled with local ingredients and people's pride, and put their thoughts into each and every grain of hail.
　
　
　
Customers have commented, "It's nostalgic but modern and easy to eat," "It's gluten-free and safe to eat," "I'm happy that the okaki doesn't use additives," and "The ochazuke kit is easy and delicious, making it a useful little rare gift for your loved ones."
In addition, a new way to use okaki as a dish using okaki for the Osaka-Kansai Expo is also proposed.
By being selected as Osaka's representative product, it is recognized as a pride of the region and is appreciated by tourists.
　
　
　
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