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bou

bou

ボウ
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オオイズミスペース
It is just "equipment". It must be a "supplement". But on all days, It must be something you pick up for the time being.
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T4810442326668

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About the brand

It is just "equipment". It must be a "supplement". But on all days, It must be something you pick up for the time being.
1
The most important thing to be aware of is "comfort" The brand's signature socks are designed to be picked up every day.
2
All items are made in Japan. Socks are manufactured at a long-established factory in Nara Prefecture, Japan's largest sock production area.
3
Pick it up on all days = it should be in a price range that is easy to pick up. We try to set prices that fit into as diverse markets as possible.

More about the Brand Owner

日下部 真太郎

SHINTARO KUSAKABE

After working part-time at a general store in Nagoya as a student, he moved to Tokyo and got a job at an apparel manufacturer. After working for about four and a half years, he moved to his hometown of Mie Prefecture and became independent as a sole proprietor. Started the OEM business and original brand [bou], and established a directly managed store, [Oizumi Space], at the end of July 2025. It is operated as a select shop and product office.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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"It should be something that you pick up on every day."
　
The reason for launching the brand is that in the modern flow of mass production and mass consumption, there are fewer things that are really comfortable and can be loved for a long time.
　
In particular, I want you to continue using things that you use on a daily basis for a long time.
We actively use organic cotton and natural materials, and carefully create each product with reliable factories and craftsmen in Japan.
　
It's not my main garment, but
Before I knew it, I was using it heavily.
It's always in my wardrobe.
　
We aim to be such a brand.
　
　

What are we doing?

Equipment For ALL.
It is just "equipment".
It must be a "supplement".
But it should be something that you pick up on every day.
　
The concept of BOU is only "equipment", not flashy or trendy design. Basically, it is a basic item that can be used forever without being affected by trends.
In terms of socks, when you want to wear your favorite shoes, they choose those socks without thinking.
I want to be the one who complements the main coordination.
　
That's why we have a strong commitment to the manufacturing background. Basically, everything is made in Japan.
Go directly to the factory and have a direct dialogue with the craftsmen.
The socks are carefully knitted one by one at a factory in Nara Prefecture, Japan's largest sock production area.
　

Commitment to the product

BOU's products are all items that blend into everyday life, blending the gentleness of materials with Japanese craftsmanship. Here are three of the most popular flagship and featured products.
　
1. 【bou】OC Pile Crew（1P/2P Pack）
These socks represent the brand, and the outer thread is made of 100% organic cotton. The collar is knitted in a special gauze way to reduce tightness, and the sole is pile for excellent cushioning. The instep part is made of thin jersey knit, which is comfortable and does not stiffen even in sneakers or leather shoes. The design is inspired by Western medical socks and is recommended for those who are prone to swelling or sensitive skin. It is a pair that is carefully knitted at a factory in Nara Prefecture and can be used throughout the year. Many customers have commented that "once you wear them, you can't go back to other socks" and "you don't get tired even if you wear them for a long time."
　
2. 【bou】OC Uneven Dyed Pile Crew
Based on OC Pile Crew, unique socks with uneven dyeing. Depending on how the dye is poured and the direction of the product, each pair has a different look, and you can enjoy the texture. While maintaining comfort and functionality, it can also be used as a fashion accent. The color is different for each item, so it is also popular as a gift.
　
3. 【bou】"Fade Tone"Knit Hat
Two of the three colors of thread that make up are narrowed down to similar colors,
1 By adding only the color that has fallen
It expresses a deep tone like the faded "FADE".
By using a 5G low-gauge knitting machine
It is soft and breathable, making it stress-free to wear.
It is easy to create an atmosphere by wearing it deeply,
It has a unique three-color composition despite its basic color.
　
　

Who are supporting us?

BOU items are supported by a wide range of people, young and old. It is also chosen by people with sensitive skin, swelling tendencies, and those who want to take care of their daily lives.
　
As for the actual customer base, there are many repeat customers, and we have received comments such as "once you wear it, you can't go back to other products" and "it is perfect as a gift for family and friends". Socks, in particular, are popular with people who work on their feet or travel for a long time, as well as pregnant and elderly people because they incorporate the design concept of medical socks.
　
In addition, the number of stores that are particular about it, such as select shops and lifestyle shops, is increasing, and the store has received reviews such as "the quality of the ingredients is immediately revealed" and "the color and texture are unparalleled". It is also attracting attention from the younger generation who are interested in the SDGs and ethical consumption, and the circle of empathy is expanding through social media.
　
BOU will continue to be a brand that is close to everyone who seeks "kindness" and "comfort" and is close to their daily lives.
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