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POTR

A sustainable plant pot brand "POTR" that uses Origami's innovations. Allows hassle-free plant care.

POTR

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ダイショートレーディング株式会社

A sustainable plant pot brand "POTR" that uses Origami's innovations. Allows hassle-free plant care.

Eco-friendly

Locally Made

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About the brand

A sustainable plant pot brand "POTR" that uses Origami's innovations. Allows hassle-free plant care.

Andrew, who worked on product design at Dyson, designed a sustainable and modern plant pot and base inspired by origami.

Designed to minimize the carbon footprint during transport whenever possible, in a flat, prefabricated package.

By using the included cotton cord, it also functions as an automatic watering system. It is convenient for plants to self-regulate their water intake, which eliminates daily watering.

Learn more about this brand

Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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POTR is a sustainable plant pot brand born in Scotland, launched in 2021 by Andrew and Martin, who were involved in product design at Dyson.

The idea for Potter came to my mind when I wondered if I could change things in my home to something sustainable as Stayhome continued during the Corona disaster. When he looked at the carbon footprint from manufacturing to disposal, he found that it produced a surprising amount of carbon dioxide, and when he thought about how to make a sustainable product and make it more compact, Andrew says that "origami" came to mind.

"Under the influence of my artistic mother, I have been playing with origami since I was a child, and when I thought about making the product more compact, the image of origami naturally came to my mind. In the process of prototyping the design, I made different shapes out of paper and tried them out."

After a lot of trial and error, the "origami" design was useful to add strength to the product, and the modern and sustainable "Potter" was born.

After completing the product, he thought that the "origami pot" was already sold in the market, and when he looked it up, he found that there were many "fake" products that looked like origami in design but did not actually flatten, so he applied for crowdfunding.

After 20 days of exhibiting POTR and raising £30,000, a 5000% increase on the requested amount, it was followed by a groundbreaking award for recycled plastics at Milan's Design Week and an entrepreneurship award in Scotland.

POTR's product manufacturing motto is "Let's grow more" and "Let's eliminate more waste." We believe it's important to be more minimal and play a variety of roles, and our mission is to provide sustainable and hassle-free plant care for everyone.

What are we doing?

Sustainable design isn't just about using recycled materials. At POTR, we value a fundamental, holistic view when designing products, considering the entire product lifecycle. POTR's policies are as follows:

(1) Minimal materials used

POTR pots achieve an average of 90% material reduction compared to traditional planters made of concrete or ceramic. This is because POTR's recycled sheet material is only 0.7mm thick, and the Potter's construction is designed utilizing a high-strength origami design rather than using extra materials.

(2) Eco Flat Pack Delivery

The innovative flat-pack design reduces the carbon footprint by more than 100 times compared to traditional flower pots, as volume and weight are saved during transportation.

(3) Uses recycled materials

All POTR pots are made from recycled polypropylene that is destined for landfill. POTR invests time in sourcing and developing the best sustainable materials for its products.

(4) Local production

Whenever possible, we manufacture in the UK (Scotland), where the POTR brand is located. This ensures quality.

(5) Designed for long-term use

Unlike traditional ceramic or concrete planters, POTR pots do not break when dropped or bumped. It is also prepared for unexpected bumps and shocks, so that all the energy used during production is not wasted unnecessarily, unlike fragile products.

(6) Simple recycling

POTR products are designed to be easily disassembled for recycling.

Commitment to the product

[Potter Pot]

Inspired by origami, this sustainable plant pot is made from recycled materials.

< types (size after assembly) >

-11cm(11cm×11cm)

-15cm(15cmx15cm)

-18cm(18cmx18cm)

Types of < colors>

Pine green / Coral orange / Aqua blue / Ink blue

【Features】

(1) Ecological design

The flat-folded "origami" design reduces the carbon footprint during transportation and delivery by more than 100 times compared to traditional flower pots.

(2) Self-watering

Use the built-in watering system to allow the plant to grow for up to 3 weeks. It keeps your plants healthy and reduces the time you spend managing them.

(3) Use of recycled plastics

The use of recycled plastics ensures a circular product life cycle.

[Letterbox Base]

Foldable vase inspired by origami.

It is designed to be shipped in a flat, flat-pack shape to minimize the carbon footprint during transportation as much as possible, and it takes the shape of a pretty vase as soon as you take it out of the package.

The material and faceted design, made of recycled polypropylene and high-grade silicone, allow the flower base to be folded symmetrically. The compressed size is only 5 mm thick. It has a compact size, so you don't have to worry about where to store it.

When assembled, it is stable with a thin shape with a tip of 24 cm high, which can hold a bouquet and up to 1 liter of water. The soft silicone rim is gentle on the flower stalks and makes it easy to arrange the bouquet. It is a modern and sustainable item that is useful for life.

Size after assembly: 12 cm × 24 cm.

Types of < colors>

Melon / Sage / Indigo

Who are supporting us?

Since the creation of the POTR brand in 2021, Andrew and his team have been working tirelessly to promote the brand.

POTR products are available in the largest flower gift shop (Bloom & Wild) in the UK, and because the bouquet can be compacted and delivered to the mailbox, the POTR pot has sold about 70,000 units per year. Young people in the UK tend to move frequently, and the POTR brand is easy to carry around and store when they get tired of the design.

In addition, 15% of orders received by the POTR brand's directly managed online shop are from customers in the United States, and we feel that the brand will expand in the future.

Andrew arrived in Japan in late January 2024 to form a mutual support system with our company and officially start selling in Japan. Pre-sales have started at the LOFT Ginza and Shibuya stores, and have appeared in media such as Tokyofm radio programs. We conveyed the appeal of POTR products.

February 16, 2024 - We also opened a store in NEW ENERGY TOKYO.

We hope that POTR products with sustainable, art and minimal design will color the lives of people in Japan.

Thank you for your consideration.

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Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

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You can also get an up to 30,000 yen coupon!

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