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Moi ppen

Moi ppen

モイッペン
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moippen is a ceramic brand that continuously develops a series by verifying and updating lines, colors, and motifs based on standard shapes.
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About the brand

moippen is a ceramic brand that continuously develops a series by verifying and updating lines, colors, and motifs based on standard shapes.
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(1) Expression is also a design subject We view lines and motifs as design elements meant for long-term use, continuously verifying and updating the user experience.
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(2) Designed for everyday use It is designed with everyday use in mind, including ease of holding, mouthfeel, washability, and tactile feel.
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(3) Series Management By combining classic and updated releases, the series is developed to balance consistency and freshness.

More about the Brand Owner

五條悠斗

Gojo Yuto

Graduated from Kyoto Prefectural Technical College of Ceramics. After working at the Kyoto and Kiyomizu ware kiln 'Mori Toshiyama,' he became independent and built his own kiln in Yao City, Osaka Prefecture. Currently, while working mainly in the region at craft fairs and exhibitions, he creates and develops the ceramic brand "Moippen."
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Nowadays, mass-produced products can sufficiently meet the functional needs of the vessel.
Still, we believe ceramics are chosen because they have value felt through daily contact and continued use.
　
At Moippen, we value not just by sensation or trends, but by continuously observing and verifying them. We consider not only ease of grip and mouthfeel, but also expressions like lines and motifs as design elements to ensure long-lasting use.
By maintaining the unchanging standard of standard shape, we continue to explore what constitutes a piece of vessel that will be used for a long time, accumulating small differences.

What are we doing?

Moippen is a ceramic brand that develops products by verifying and updating lines, colors, and motifs based on standard shapes.
The shape and feel are designed with continuity in mind, with no major changes. Meanwhile, the surface representation is continuously updated, nurturing the series while observing each person's reactions.
　
By managing things that remain the same and those that change, we aim to maintain brand consistency while continuing to offer new proposals.
One of its features is the ability to offer continuous proposals by combining classic and updated titles.

Commitment to the product

At Moippen, we design tableware not just as a form but as an "experience of use."
We value elements you experience through repeated daily use, such as ease of holding, mouthfeel, washability, center of gravity, and tactile feel.
　
Additionally, we consider lines and motifs not just decoration, but design elements that shape the impression and friendliness of the vessel. By fixing the shape, it becomes easier to compare and verify the impact of different expressions on the user experience, thereby enhancing the overall completeness of the series.
Even if each update is small, we aim to create a vessel you'll want to use for a long time through accumulation.

Who are supporting us?

Moippen is chosen by those seeking tableware that can be used comfortably in daily life and becomes more comfortable the more they are used.
This brand is well-suited for those who value comfort, presence, and long-term relationships over flashy decorations or fleeting trends.
　
Additionally, by continuously updating as a series, you can enjoy new expressions while maintaining the peace of mind of classic styles. For retailers, we aim to be a brand that makes it easy to continuously build a sales floor by combining classic and updated items, fostering long-term relationships with customers.
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