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Nakaya Shoten

Nakaya Shoten

アイダヤショウテン
Vendor
株式会社中屋
Enjoy living with a healthy body
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About the brand

Enjoy living with a healthy body
1
Selling health foods with the theme of intestinal activity
2
Proposing clothing, food, and housing that color a healthy daily life
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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The reason why we at Nakaya Shoten launched the brand was because of the desire to "enjoy life with a healthy body". In modern society, more and more people are prone to losing their physical and mental balance due to busyness, stress, and poor eating habits. Under such circumstances, I wanted to propose a way for everyone to grow healthy without difficulty through daily diet. I paid special attention to "intestinal activity". The intestines are also called the "second brain" and are deeply involved in overall health, mental stability, and beauty. Convinced that improving the intestinal environment is the first step to a healthy daily life, we began to develop products that support intestinal activity.
　
The origin of the brand is the desire to protect the health of family members and loved ones. We ourselves have experienced suffering from poor health, allergies, skin problems, etc. of those close to us, and we have heard many voices saying, "If there is a more natural and gentle option." Therefore, we are particular about natural and organic ingredients, and aim to deliver products that can be continued every day with peace of mind.
　
We also value sustainability and social responsibility. By taking advantage of the blessings of nature and keeping in mind environmentally friendly production and distribution, we hope to pass on a prosperous life to the next generation. Through our brand, we hope that "eating" and "choosing" will be a gentle step towards the future. With such a wish, we strive to improve our products and services every day.
　
We want to continue to be a partner that is close to everyone's daily life and supports a healthy life. Nakaya Shoten will deliver products that are gentle on the mind and body as a bridge between the power of nature and the thoughts of people.

What are we doing?

We, Nakaya Shoten, support a healthy daily life through products centered on "intestinal activity". In order to realize the brand's worldview, the first thing we value is "natural materials" and "safety and security". Our main product, kestos, uses only plant-derived ingredients such as sugarcane and sugar beet that have not been genetically modified, and is carefully produced in reliable factories in Japan. We do not add any additives and are particular about delivering the original gentleness of the ingredients as they are.
　
Improving the intestinal environment also leads to health, beauty, and mental stability. Kestose increases good bacteria such as bifidobacteria, lactic acid bacteria, and butyric acid-producing bacteria and supports the balance of intestinal flora. In particular, the function of increasing butyric acid bacteria is a feature that other oligosaccharides do not have, and the product is designed to meet various problems faced by modern people, such as atopic dermatitis, hay fever, and skin problems.
　
In the process of product manufacturing, we thoroughly control quality from raw material selection to processing and packaging. To ensure that customers can continue with peace of mind every day, we also consider convenience, such as regular purchases and nationwide delivery. In addition, we have enhanced columns and Q&A that convey the correct knowledge and practice methods of intestinal activity, and are focusing on disseminating information that supports the entire life in addition to simply providing products.
　
From the perspective of the SDGs, we value a production system with a low environmental impact and cooperation with local communities. To aim for sustainable health while coexisting with nature. That's the backbone of our brand. We will continue to develop products that combine the blessings of nature with scientific evidence, and will continue to be close to everyone's lives.

Commitment to the product

Our commitment to product manufacturing lies in "ease that can be continued every day" and "reliable feeling". The main product, Kestose, is a stick type individually wrapped in 3g each, which is easy to carry and can be easily dissolved in drinks, yogurt, and dishes for easy consumption. The sweetness is close to sugar and has no peculiarities, so it is well received for being easy to blend with any meal.
　
Kestos uses only oligosaccharides derived from sugar cane and sugar beet and is carefully manufactured at a domestic factory. No additives or preservatives are used, and the original gentleness of the ingredients is valued. By reaching the intestines well and increasing good bacteria, it can be expected to have a wide range of health benefits, such as improving bowel movements, relieving skin problems, and supporting immune balance. In particular, the high level of safety that can be used safely for infants and pets is a point that has been trusted by many customers.
　
In addition, multigrain rice "Tomatomi rice" and "Emita rice" are also popular products. These are a well-balanced blend of carefully selected domestic millet, which balances the nutrition of brown rice with the flavor of millet. It is perfect for a diet that is conscious of intestinal activity, and your daily meals will be richer and more delicious. We also offer a product that combines kestose and multigrain rice as a gut activity set, supporting health from the table.
　
Many customers have commented that it is easy to continue every day, that it can be used by the whole family, and that it has improved bowel movements and skin condition. We will continue to create gentle products that take advantage of the blessings of nature and become a brand that is close to everyone's lives.

Who are supporting us?

Our brand is favored by a wide range of generations of customers. In particular, it is used by women in their 30s and 60s who are interested in health, beauty, and family health management, as well as infants, the elderly, and families who care about the health of their pets. We have received many consultations and orders from people who are active in the gut and natural, as well as those who suffer from allergies and skin problems, and the fact that it can be used with peace of mind by the whole family has led to great support.
　
In addition, it is also available at natural food stores, organic shops, drugstores, etc. nationwide, and there are more and more opportunities to introduce it at local health events and workshops. At the online shop, we have received many repeat customers who use subscriptions, saying, "It's easy to continue because it arrives every month," and "The support is polite and reassuring."
　
Many customers have expressed their feelings such as "improved bowel movements", "improved skin condition", and "safe to use for children and pets", and new relationships are spreading through word of mouth and introductions. As a partner that supports everyone's healthy lives, we will continue to value kindness and trust.
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