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RMC cosmetic

RMC cosmetic

アールエムシー　コスメティック
Vendor
株式会社アールエムコーポレーション
We wholesale products for eyelash salons in Kanagawa Prefecture to salons nationwide.

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T3020001044628

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About the brand

We wholesale products for eyelash salons in Kanagawa Prefecture to salons nationwide.
1
Our mission is to beautify the eyes of more than 10,000 people, give them confidence, and help them live a happy life.
2
After 5 years of research to eliminate the disadvantages of eyelash serums such as pigmentation and skin rashes, we have developed a [morning hair growth mascara] that can be used in the morning and taken care of during the day.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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The reason why we launched this brand is because of our 26 years of salon work, which has listened to the voices of many people who suffer from eyelashes. Since its founding in 1999, as an eyelash perm salon, it has been on a mission to solve the problems of "short eyelashes" and "few eyelashes" and help people spend their days with confidence. However, while lash extensions and false eyelashes provide temporary beauty, they can also cause damage to the eyelashes and skin problems. Nighttime eyelash serums are also popular, but the reality is that there are risks such as pigmentation and skin rashes, and many people forget to take care of them at night.
　
Therefore, we came up with a new idea of "turning daytime makeup time into eyelash care time". After 5 years of research and a 7-year testing period, he developed a black eyelash serum "Eyelash Serum 'R' Black" that can be used with morning makeup. By balancing the beauty of mascara with the care effect of a serum, we aimed to bring out the natural beauty of eyelashes while keeping in tune with the lifestyles of busy modern women.
　
What we want to achieve is not just to provide cosmetics, but to increase the number of people who can gain their own beauty and confidence through eyelashes and live every day positively. With a simple and sophisticated design combined with solid functionality, it proposes an urban and minimalist aesthetic.

What are we doing?

The worldview that our brand wants to realize is to "achieve simple and sophisticated beauty naturally in everyday life." To this end, we have developed a black eyelash serum "Eyelash Serum 'R' Black" that can be easily used when applying makeup in the morning. Conventional eyelash serums have been mainly used for night care, but we are proposing a new concept of "morning mascara = eyelash care".
　
The biggest focus of this product is that it balances beauty as a mascara with functionality as a serum. It is luxuriously formulated with ingredients that promote eyelash firmness, firmness, and hair growth, such as panthenol, sodium hyaluronate, and biothinoyl tripeptide, and the black carbon coating achieves firm color and quick drying. It is a film type that can be easily removed with hot water, minimizing the burden on the lashes.
　
In addition, it eliminates irritating ingredients such as synthetic fragrances, fibers, ultraviolet absorbers, antioxidants, and sulfates, and pursues safety that can be used with confidence even by people with sensitive skin and allergies. It is designed to be used immediately after eyelash extensions and perms, meeting a wide range of needs.
　
From the perspective of the SDGs, by protecting long-term eyelash health, we reduce the consumption of disposable false eyelashes and extensions, and propose sustainable beauty. In product development, more than 70,000 people have used it, and our track record of zero problems has also led to confidence.

Commitment to the product

Our products combine a minimalist and sleek design with solid functionality. The main product, "Eyelash Serum 'R' Black," is a revolutionary item that allows you to use it as mascara during morning makeup and at the same time take care of your eyelashes. The black carbon coating provides a solid color for a mascara-free finish. It dries quickly in 10 seconds, is resistant to sweat and sebum, and maintains its beauty during the day.
　
It's very simple to use. Just take an appropriate amount on a brush and apply the upper eyelashes from the roots to the tips, and the lower eyelashes slightly upwards. It can be easily removed with hot water without using cleansing agents, so there is less strain on the eyelashes and daily care is stress-free. It can also be used for eyelash extensions or immediately after perms, so it is supported by a wide range of people.
　
What is noteworthy is that it is safe to use even for people with sensitive skin and allergies. It is formulated without any synthetic fragrances, fibers, or UV absorbers, and prioritizes the health of your eyelashes and eyes. It has actually been used by more than 70,000 people, and there have been no reports of trouble. Many customers have commented that their eyelashes have become stronger, that they have become longer, and that they are easy to remove with hot water.
　
Another major attraction is that it can reduce costs by about 36,000 yen per year. There is no need to purchase mascara and serum separately, making it an economically sustainable option.

Who are supporting us?

Our brand is favored by women of all ages. In particular, it has received high praise from people in their late 20s to 60s who are concerned about the volume and length of their eyelashes, as well as those with sensitive skin or allergies who were worried about conventional eyelash serums and mascaras. It is also popular with those who use eyelash extensions and perms on a daily basis, as well as busy people who tend to forget to take care of themselves at night.
　
Many actual buyers have commented that their eyelashes have become firmer, that they can be easily removed with hot water, so it is less burdensome, and that they are convenient to use instead of mascara. Due to its many years of experience and trust in eyelash specialty salons, it has spread by word of mouth, mainly among salon customers, and the number of repeat customers continues to increase, with 270 bottles sold within 10 days of its release.
　
It is also available in salons and beauty clinics that offer eyelash perms and extensions, earning high trust from professionals. The simple and sophisticated packaging design also matches the lifestyle of urban women, and the demand for gifts is also increasing.
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