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Popeye's Yakiniku Isolation

Popeye's Yakiniku Isolation

ポパイノヤキニクサコク
Vendor
株式会社はいぴっく
A hidden yakiniku restaurant that disseminates the deliciousness discovered through a nationwide network with basketball fans along with the highest quality Japanese black beef from its own farm.

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Liquor License

YES

Invoice registration number

T7011101075287

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About the brand

A hidden yakiniku restaurant that disseminates the deliciousness discovered through a nationwide network with basketball fans along with the highest quality Japanese black beef from its own farm.
1
A "Wagyu beef × basketball" fusion store handled by a basketball influencer. A one-of-a-kind brand that disseminates delicious food discovered from a nationwide network of basketball fans in Tokyo.
2
Uses the highest quality Japanese black beef directly from our own farm. Limited to 5 groups per day, a complete reservation system is required, providing a luxurious dining experience that combines exceptional taste and cost-effectiveness.
3
Utilizing the connections he has cultivated from all over the country cultivated by watching basketball games, he discovers and introduces hidden local specialties and cooking methods. The ability to disseminate information that bridges sports and food culture.

More about the Brand Owner

ポパイのバスケ解説

POPEYE

While working as a basketball influencer, he is a manager who handles multiple businesses. We have been selling food trucks at basketball venues, focusing on research and development while listening to the voices of actual fans, and have been looking for delicious and fun things to win. Based on his passion for "really delicious food" that he encountered while traveling around the country as a basketball commentator, he opened "Popeyes' Yakiniku Isolation" in 2022. It has become a hot topic for its original store management, which combines the highest quality Japanese black beef delivered directly from its own farm and the hidden delicacies of the region learned from basketball fans across the country. As a "bridge between sports and food culture", he will use the connections he has cultivated through watching basketball games to discover and disseminate ingredients from all over the country. Thorough quality control is achieved through a complete reservation system limited to 5 groups per day, pursuing both exceptional taste and cost-effectiveness. It is creating a new point of contact between the basketball enthusiast community and foodies.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Why are you doing it?
As a bridge between basketball and food culture, we want to send out "really delicious food" from all over the country
　
What I noticed while traveling around the country as a basketball commentary was the wonderful ingredients and cooking methods that lie in various places. The finest Wagyu beef raised on a small local ranch, the unique seasoning that has been passed down from generation to generation, and the hidden gems of the local restaurant that basketball fans have taught us...
　
"Why is something so delicious not known to more people?"
　
We have been selling kitchen cars at basketball venues and focusing on research and development while listening to the voices of actual fans. Something that is delicious and fun to win—I am convinced that this is the common philosophy of both sports and food.
　
What are you doing?
A fusion of the finest Japanese black beef directly from our own farm and gourmet food discovered from all over the country
　
In 2022, he opened a "Wagyu beef and basketball fusion store" in Shin-Nakano. We have a complete reservation system limited to 5 groups per day to achieve thorough quality control.
　
Mainly the highest quality Japanese black beef shipped directly from the company's farm, we offer a creative menu that combines carefully selected ingredients from all over the country that we encountered while watching basketball games. The basketball-themed interior creates a new experiential value of sports and food culture.
　
Commitment to products
"Exceptional taste and cost-effectiveness"
　
Using the highest quality Japanese black beef delivered directly from our own farm
Hidden ingredients in the region unearthed from a network of basketball fans nationwide
Thorough quality control limited to 5 groups per day
Development of a "winning" menu after a demonstration experiment at a basketball venue
What kind of people are supported by?
It is supported not only by basketball enthusiasts, but also by "people who want new food experiences", "food lovers who explore delicious food from all over the country", and "people who are interested in local food culture".
　
We have received comments such as "The combination of basketball and yakiniku is the best", "I didn't know that local ingredients were so delicious", and "I discovered a new way to enjoy watching sports".

What are we doing?

　
[What are you doing]
Utilizing the National Basketball Network to Discover "Hidden Gourmet Food" and Promote Tokyo
　
Using the connections he has cultivated through his basketball commentary activities from all over the country as his biggest weapon, he discovers truly delicious ingredients and cooking methods buried in rural areas. It aims to function not only as a yakiniku restaurant, but also as a "national gourmet dissemination base".
　
Consistent commitment from local procurement to quality control
　
From raising Japanese black beef on our own farm to direct transactions with producers in various regions, we have built a direct route without intermediaries. We have built face-to-face relationships with local producers who visit to watch basketball games, and we are able to procure ingredients unique to that area.
　
Product development through demonstration experiments at basketball venues
　
Through sales in kitchen cars, we collect the real voices of real basketball fans. Based on the concept of "delicious and fun to win", we are scientifically researching and developing menus that are perfect for replenishing energy before and after matches and celebrating victory.
　
Contributing to the revitalization of the local economy
　
By continuously doing business with small producers in various regions, we contribute to improving the profits of local food producers. We promote mutual understanding of food culture and the strengthening of regional networks that arise from exchanges through basketball, and create a new regional revitalization model centered on sports and food.

Commitment to the product

　
　
1. [1st Popular] Chicken Curry Even though It's Popeyes
"Winning" curry born from a demonstration experiment at a basketball venue
　
No waterless cooking, no sweeteners, no preservatives, no coloring, and a whole dish that is completely gluten-free. While listening to the voices of actual fans in the kitchen car at the basketball venue, we repeated research and development to realize the concept of "something that can be won deliciously and fun". The nutritional balance is the perfect way to replenish energy before the game, and the luxurious finish is made with 32% Brazilian chicken. With the playful spirit of "Popeye's chicken" and authentic taste, it is a signature product that continues to attract repeat customers.
　
2. Yakiniku Seguk's secret soy sauce sauce
A versatile seasoning born from a nationwide basketball network
　
It was developed not as a sauce for yakiniku, but as an "all-purpose soy sauce sauce" that serves as the base for various dishes such as ramen and fried rice. A gem that allows you to study the soy sauce culture of all over the country that you encountered while watching basketball games and reproduce the "taste of the store" provided at the store at home. Even without professional cooking skills, you can make a full-fledged seasoning with just this soy sauce sauce. A popular product born from a voice from basketball fans who want to enjoy the taste of seclusion at home.
　
3. Lake Shinji Shijimi Ramen Set
Initiatives to promote hidden local specialties in Tokyo
　
He was impressed by the deliciousness of Lake Shinji shijimi that he encountered when he visited Shimane Prefecture to watch a basketball game, and realized the commercialization. It combines the ease of making authentic noodles with just water and the functionality as a necessary next day's measure for drinkers. Through direct transactions with local producers, we faithfully reproduce the local taste. As a symbolic product for discovering local ingredients that utilizes the nationwide basketball fan network, it serves as a bridge between rural and urban areas.

Who are supporting us?

　
　
　
Main target audience
Basketball enthusiasts × Men in their 30s and 40s who are particular about food They are particular about watching games and eating after play, and are looking for a "delicious and fun way to win" food experience. They are highly health-conscious and also emphasize quality aspects such as additive-free and gluten-free.
　
Expanded target audience
National Food Seekers: Foodies Seeking Hidden Delicacies of the Region
Dual-income households oriented towards short-time cooking: People who want to enjoy authentic flavors with simple cooking
Health-conscious women: 30-40s who are particular about additive-free and natural ingredients
Sports-related businesses: Team officials, sports bar managers
Actual wholesale destinations and store characteristics
Sports bars and viewing facilities: Adopted as a special menu during basketball broadcasts
Outdoor and camping equipment stores: popular as a simple cooking product
Natural food stores and organic specialty stores: Developed as additive-free products
Local product exhibition and antenna shop: Rated at stores that handle ingredients from all over the country
What customers say
Support from basketball fans "I feel really good when I eat it before a game, and since Popeye has researched it, it's perfect for replenishing energy" (Male in his 30s, member of the basketball team)
　
Comments from food lovers "Lake Shinji Shijimi Ramen is the taste of what I ate locally, and I'm happy to be able to taste delicious food from all over the country in Tokyo" (Female in her 40s, food walking blogger)
　
Support from busy households "I can make a full-fledged seasoning with just one soy sauce sauce, so it's easier to make dinner on weekdays, and my children are happy to eat it" (Female in her 30s, dual-income housewife)
　
Evaluation from health-conscious people "It's additive-free, gluten-free, and safe to eat, and I'm surprised that the curry is so delicious even though it doesn't use chemical seasonings" (Male in his 40s, health-conscious)
　
Features of repeat purchases
Many subscriptions during basketball season
High demand as a gift and souvenir
Acquire new customers by spreading word of mouth on social media
Approximately 70% of mail order users after dining at "Popeyes' Yakiniku Ikuku" store
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