OMNES is supported by people of all generations and lifestyles. The target audience is mainly women in their 20s to 40s seeking simple and high-quality everyday wear, but also men, kids, and families. Our actual customer base is diverse, including working mothers with busy daily lives, couples looking for items to share with their families, and men and students who prefer simple designs.
The wholesale stores are mainly select shops in urban areas and specialty stores inside shopping malls. The online store is also doing well, and the convenience of being able to easily purchase from anywhere in the country is highly praised. Many buyers have shared comments such as, "It's comfortable to wear and simple yet stylish," "I'm happy to be able to match with my family," and "Quality beyond the price."
Additionally, through social media platforms like Instagram and Facebook, real-life wearing scenes and coordination examples are shared, gaining empathy and support. As a brand that accompanies everyday life, OMNES will continue to provide products and services that cater to diverse lifestyles.