XAXA

ザザ

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Additive-free Shinshu-born snacks and premium foods born out of concern for pet health. Requests for original products such as package changes are also possible from 33 yen per bag.

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T6100001035244

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About the brand

Additive-free Shinshu-born snacks and premium foods born out of concern for pet health. Requests for original products such as package changes are also possible from 33 yen per bag.

Additive-free Shinshu-born snacks made with carefully selected domestic ingredients

Supporting stomach health with 25 varieties and 100 billion lactic acid bacteria

Maintain health with natural recipes for dogs and cats (grain-free)

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Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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XAXA is passionate about developing premium pet food that prioritizes their health and happiness, driven by the belief that pets are like family. In today's pet food market, where many products prioritize convenience and cost, we prioritized the balance of quality and nutrition, aiming to provide food and treats that support pet health at the forefront. To achieve this, we combine Japan's rich raw food culture with cutting-edge food safety technology, focusing on using fresh, domestically sourced ingredients. This ensures the healthiest, most nutritious, and most delicious meals for pets.

< Commitment to Snack Making>

This handmade snack from Shinshu is made with no preservatives or additives, ensuring safety and security. Enjoy the authentic flavor that spreads with every bite for your dog and cat.

From June 2026, all products will feature a uniquely enhanced formula of lactic acid bacteria.

(We use lactic acid bacteria that are not derived from cows and are allergy-free.) ）

What are we doing?

The trigger was my beloved dog, Mugi. Mugi has allergies,

・Itchy skin

- Redness

・Hair removal

・Recurrent diarrhea

I was troubled by this for a long time.

After reviewing my diet and thoroughly researching ingredients, I continued to experiment and experiment, and finally realized the importance of the 'gut environment.'

And by continuing to take lactic acid bacteria, Mugi's health and skin condition gradually began to change.

"I want to support my daily health while enjoying snacks."

With that in mind, leveraging the experience gained from developing XAXA's frozen premium foods, we have investigated and compared over 100 types of lactic acid bacteria ingredients in Japan. From these, we have uniquely blended 25 types of lactic acid bacteria with over 100 billion strains of lactic acid bacteria.

Furthermore, we pay close attention to the flavor and balance of the formula so that beloved dogs and cats will happily eat it on its own, even with lactic acid bacteria alone.

Many customers come seeking snacks containing lactic acid bacteria at the event as well.

Due to the strong response, we decided to include lactic acid bacteria in all our products.

< Commitment to Lactic Acid Bacteria>

The strains blended this time include:

◯ Bifidobacteria derived from babies

◯ Soil-derived lactic acid bacteria

(A fungus researched focusing on dogs' licking and digging behaviors)

◯ Lactic acid bacteria derived from fermented foods

and other diverse lactic acid bacteria.

Lactic acid bacteria function differently depending on the type,

・Maintaining gut health

・Supports the balance of beneficial bacteria

・Daily energy

・Maintaining skin health

・Maintaining immune function

and other related relationships.

What we valued most was not just the "number of bacteria," but the "diversity of bacteria."

By focusing on quantity and diversity, we aimed to accommodate each dog's unique gut environment and formulate lactic acid bacteria that reach many beloved dogs and cats.

With the hope that "snacks are not just luxury items, but can also support health," we have formulated lactic acid bacteria.

Commitment to the product

< about snack packaging>

Bringing the blessings of nature from Shinshu to your beloved dog. Nagano Prefecture is surrounded by mountains at an elevation of 3,000 meters. Our treats, born in that magnificent natural environment, are masterpieces that harmonize the blessings of nature with the craftsmanship of our artisans. Beyond the mountain range on the package lies our heartfelt thoughts. Spring mountain cherry blossoms, summer Kamikochi, autumn foliage, and winter snowy mountains. The packaging features the colors of the four seasons woven by the mountains of Shinshu. &11;&11;

Click here for the snack catalog (updated February 12, 2026)

https://app.box.com/s/c3eygdktwz2kawx9aigps5c6lktk1lj0

< About frozen food>

Our food is more than just pet food. XAXA's food uses carefully selected restaurant-grade ingredients, contains no grains or unnecessary additives, and is crafted with care by pet nutritionists. Natural ingredients rich in chlorella and lactic acid bacteria help your pet digest and absorb them, supporting overall health. Drawing energy from your pet's daily meals is the strength of XAXA food.

The first recommendation is fresh food suitable for all ages

First-time meals are often a bit cautious, but the menu items "DF3" and "CF3," which use steam-cooked domestic chicken, are popular among many dogs and cats, thanks to the availability of chicken food on the market. When people tried XAXA's food during the event, they were very engaged, and even dogs and cats who don't usually eat it outside are eating it! Some people are surprised. It can be used as a topping, snack, or ice cream, and can also be added to everyday meals.

Who are supporting us?

XAXA's Shinshu specialty dog and cat treats and premium pet food are supported by customers who care about quality. It is especially highly rated by health-conscious customers who want to provide safe, nutritious meals and treats for their pets.

Our invoice number is,

【T6100001035244】

That's right.

Details can be found here.

（https://www.invoice-kohyo.nta.go.jp/regno-search/detail?selRegNo=6100001035244）

Brand review for XAXA

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Pet Shops & Pet Supplies

Posted on

6/26/26

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サーモンのおやつは美味しかった様でしたが、価格が高いとのことでした。また、パッケージがおやつの量よりも大きく、パッケージがあの量であれば、もう少し小さくしてほしかったです。

This review is based on orders for the following products

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この度は貴重なご意見をいただき、誠にありがとうございます。また、サーモンのおやつを気に入っていただけたとのこと、大変嬉しく励みになります。価格やパッケージサイズにつきましても、率直なご意見をありがとうございます。現在は全商品を同一価格・同一サイズのパッケージで展開しているため、内容量の少ないおやつはどうしても少なく感じられてしまう部分がございます。いただいたご意見を参考に、今後のパッケージリニューアルの際には、小さいサイズのパッケージも追加し、商品に合わせて2サイズで展開できるよう検討しております。今後もよりご満足いただける商品づくりに努めてまいりますので、またお気づきの点がございましたらぜひお聞かせください。この度はありがとうございました。

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