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Protein Shake

Protein Shake

タンパクワシェイク
Vendor
株式会社あぐりぽっぷ
Made with Japanese ingredients from Shinshu, additive-free protein food is chosen for its deliciousness. -Even people who do not have a habit of exercising are used as a beauty habit to support their skin, nails, and hair from the inside.
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About the brand

Made with Japanese ingredients from Shinshu, additive-free protein food is chosen for its deliciousness. -Even people who do not have a habit of exercising are used as a beauty habit to support their skin, nails, and hair from the inside.
1
Taking advantage of the Japanese ingredients of kinako × black sesame, the taste design suppresses the unique flavor of protein. A protein food that makes you want to drink it with the highest priority of making you feel "delicious!"
2
It is an additive-free design that does not use white sugar, artificial sweeteners, or flavors, and values the taste of the ingredients. It is a beauty protein food that is easy to incorporate into daily meals and snacks, and can be obtained even by people who do not have a habit of exercising.
3
The character "Mamechi" that snuggles up with the product is designed to gently convey how to drink and continue. It can also be a gift proposal and a conversation starter, and a worldview that is easy to choose naturally during the treatment.

More about the Brand Owner

内田　元也

Genya Uchida

Representative of Aguripop Co., Ltd. Based in Nagano Prefecture, the company is developing a food brand called "Protein and Shake" that makes use of local ingredients. Triggered by the development of products using food loss materials, we developed protein foods made from Japanese ingredients based on the idea that "health should be a daily choice, not an effort." With the vision of realizing a sustainable society and creating a "profitable countryside", We aim to create a business where local ingredients and producers are not only consumed, but also the center of circulation. While valuing delicious, cute, and easy to continue, We deliver products and experiences from Shinshu that naturally take root in daily life without trying too hard.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Health is inherently an extension of everyday lifeWe think so.
However, protein and nutritional supplementation have a strong context of "for people who exercise" and "taste is something to endure".
People who don't have a good exercise habit "can't continue"I have felt that.
　
In fact, at the site of tasting and face-to-face sales,
"I don't like the protein-like taste" "If it's not delicious, it won't last"
I hear a lot of voices.
WeTaste is the first hurdleI realized that.
　
Therefore
Starting from deliciousnessChosen by natureUnderstand the goodness of the ingredientsAiming for continued health,
Established as a foodProtein products
We launched "Protein Japanese Shake"
　

What are we doing?

Protein shakes are
Kinako × Japanese ingredients made with black sesame seeds to reduce the unique flavor of protein.Additive-free protein foodsis.
　
In the tasting
"It's too delicious!" "It doesn't look like protein", "I can drink this"There are many reactions,
Easy to lead to first purchaseIt is characterized by a dot.
Because the taste design can be enjoyed as a food, it can be proposed without putting health appeal at the forefront.
　
AlsoNo shaker requiredEasy to handle,
Everyday meals, snacks, and gift contextsIn order to get used to it,
It is a product that is easy to introduce into food shelves, health food shelves, and gift shelves.
　

Commitment to the product

It is an additive-free design that does not use white sugar, artificial sweeteners, or flavors, and values the taste of the ingredients.
It goes well with milk, soy milk, yogurt, etc.,
Another strength is that it is easy to propose arrangements and develop tastings on the sales floor.
　
The capacity of 300g is
"Normally, I can't drink it, but it stays、、、 but it runs out faster than I thought."There are many voices,
NaturallyDesign that easily leads to repeat and regular proposalsIt has become.
　
Furthermore, through the character "Mamechi" that accompanies the product,
We are devising ways to gently convey how to drink and how to continue,
It is easy to use as a POP or conversation starter, and reduces the burden of explanation on the sales floor.
　
　

Who are supporting us?

This product is
Those who are not good at protein, those who do not have exercise habits,
"I'm worried about my health, but I can't continue to work hard"It is supported by
　
EspeciallyThe response is good at the tasting place、
Taste triggers purchase decisionBecause there are many cases,
It is evaluated as a product with low hurdles at the time of initial introduction.
　
In crowdfunding,
Gaining support from the perspective of "additive-free protein food for people without exercise habits",
We have a track record of being selected regardless of regionality.
I believe this is not a one-time topic, but a reproducible reaction on the sales floor.
　
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Deferred payments of up to 60 days
Pay for purchases by invoice. Payment via credit card is also accepted.
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