KeepCup

キープカップ
Vendor
合同会社longforme
Barista standard design is adopted. A reusable cup born in Melbourne, Australia, a coffee city. Popular in 75 countries around the world.

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Invoice registration number

T6010903003877

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About the brand

Barista standard design is adopted. A reusable cup born in Melbourne, Australia, a coffee city. Popular in 75 countries around the world.
1
It is said to be the first reusable cup in the world. With the support of the coffee community, which supported the KeepCup initiative, the movement to promote reuse has become active.
2
Since the founder of KeepCup was a café owner, it is a "barista standard design" cup designed to make coffee delicious.
3
It has been introduced as a "returnable cup" for take-out that can be borrowed and returned at cafes and events.

More about the Brand Owner

JAU-Japan Australia United- 

ジェイエイユー 

We at Japan Australia United < JAU > are Japan authorized importers and distributors of KeepCup. JAU imports beautiful Australian lifestyle products to Japan.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Don't throw it away, use it again.
It started with a simple idea that came out of a café.
In the coffee city of Melbourne, Australia, Jamie and Abigail Forsythe started their café business in 1998, when disposable cups began to appear on street corners. As the business grew, the couple became concerned about the amount of packaging and disposable cups consumed.
Can usefulness, sustainable production systems, and the beauty of design change people's behavior and make a difference in the way people think about convenient living? The two of them take a big gamble. In 2007, Jamie and Abigail decided to design their own cups.
 
The cup they designed is not only convenient for taking coffee home with a lid, but also a "barista standard cup" designed to help busy baristas make delicious coffee with ease.
Functional, well-designed, KeepCup has spread through the café and coffee roaster community and is now loved around the world, with millions of single-use cups going to waste every day.
KeepCup creates an opportunity to change your daily habits from "throwing away" to "reusing".
 
 

What are we doing?

Products that are particular about design and usability
Not only is it environmentally friendly, but because it is something you use every day, KeepCup is particular about design and comfort. KeepCup's brand mission is not only to reduce daily plastic consumption by expanding My Cup Culture, but also to change each person's awareness of the environment. By designing products that people want to use every day, we are promoting sustainable actions.
"They chose KeepCup because of its design and comfort, and they continue to use it in support of KeepCup, which is responsible for spreading the reuse culture. (Founder of KeepCup)"
 

Commitment to the product

①KeepCup Brew Cork
Brew Cork isn't just about iconic design, it's also about everyday usability. From the comfort of drinking to the refreshing taste of the glass to the organic feel of the cork band, it combines simplicity and satisfaction.
 
 
②KeepCup Bottle
Choose from BPR-free plastic and stainless steel materials
The design can be disassembled in the middle, easy to wash and keep clean. It's also easy to add ice, so it's perfect for carrying a cold drink with you in the summer! It is a stylish design that can be hooked to a bag, set in a car drink holder, and used outdoors or in the city.
 
 
 
③Cold Cup
The Cold Cup is a reusable cup that includes a straw that can be used repeatedly and a lid that can be used with straws.
Cold Cup Cork with 100% recycled cork band in heat-resistant glass cup
・ Cold Cup Original made of lightweight, durable, and highly transparent Tritan plastic (BPS, BPA-free)
Two models are available in M/L size.
Enjoy iced lattes, smoothies, bubble tea, and a variety of other iced drinks at Cold Cup!
 
 
 

Who are supporting us?

It is popular not only for product sales, but also as a take-out cup that can be rented out at cafes!
Recently, it has been introduced as a "returnable cup that can be borrowed and returned". A returnable cup is a cup that can be rented out as a substitute for a paper cup when taking out a drink at a café or other place, and then returned to the store when you are done using it.
Customers don't have to carry a tumbler to borrow cups at the store, and the store can reduce the cost of paper cups and reduce waste. We have also received feedback from cafes that have actually introduced KeepCup that by continuing to use returnable cups, they have been able to reduce the purchase of paper cups, and as a result, the cost of introducing KeepCup has become cheaper than continuing to buy paper cups.
 
 
 
 
Models to choose from that fit your lifestyle
KeepCup uses a barista standard design designed to make coffee taste good, and KeepCup is supported by café owners and coffee lovers. In addition, bottle-type and cold cups with straws are popular with a wide range of people as fashionable and functional drinkware.

Brand review for KeepCup

Reviews, word-of-mouth, and impressions from buyers who purchase this brand
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Beauty wholesale business
Posted on
9/12/25
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仕様もすごくしっかりしていて、多少振っても全然漏れません。 すごく良いと思いました。
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