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WALLAROO HAT

WALLAROO HAT

ワラルーハット
Vendor
株式会社プログレイス
A hat-specialized brand originating from the United States. Boasting high UV protection performance, excellent functionality for folding and size adjustment, and stylish designs that stand out for leisure and other leisure activities are popular.

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Invoice registration number

T5012401018409

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About the brand

A hat-specialized brand originating from the United States. Boasting high UV protection performance, excellent functionality for folding and size adjustment, and stylish designs that stand out for leisure and other leisure activities are popular.
1
Almost all hats have obtained the world's highest UV protection standard "UPF50+" certification. Its robust UV protection features make it stand out against Australia's harsh sunlight.
2
Many models can be rolled up or folded for storage in a bag. It resists losing its shape and allows for size adjustment, making it ideal for travel, outdoor activities, and everyday use.
3
Contributes to the environment and society, such as donating 1% of profits to skin cancer prevention activities. It is an ethical brand certified as a public utility company, B Corporation.

More about the Brand Owner

Wallaroo Hat Company

Founded in 1999 in Boulder, Colorado, USA, this is a manufacturer specializing in high-quality sun hats. As a women-led company, it offers hats worldwide that combine functionality with excellent design. With the mission of "protecting people from skin cancer," almost all hats have obtained the highest UV protection rating of "UPF50+" certification. We are also certified as a company under the socially responsible "B Corporation." We donate 1% of our annual profits to skin cancer research and prevention activities, and are also committed to environmental considerations such as operating offices powered by solar power, making us an ethical and sustainable leading company.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Wala Lu Hut was founded in 1999 in Boulder, Colorado, USA, with a clear mission to "protect people from skin cancer." The founder launched the brand when family and friends faced skin problems and risks of skin cancer caused by UV rays. Our strong desire to create a society where people who enjoy outdoor activities and leisure can safely enjoy the sun is the origin of Waralu Hat.
　
We propose hats not just as fashion items but as "tools to protect your health." We use fabrics with UPF50+ and UPF30+ for high UV protection, and have received certification from the Australian UV Protection Association, thoroughly developing products based on scientific evidence. Additionally, we offer wide-brimmed hats of 7cm or longer, recommended by the Skin Cancer Association, aiming to protect the skin from UV rays in all everyday situations.
　
As a B Corporation certified company that values social responsibility, we donate 1% of our profits to skin cancer research, education, and prevention activities. This embodies a commitment to "social contribution" that goes beyond mere business. Walalu Hat places the brand's core goal of protecting people's health and future through hats, as well as contributing to the realization of a sustainable society.
　
Going forward, by continuing to provide high-performance hats that the whole family can use with confidence, we aim to spread the joy of living freely under the sun worldwide.

What are we doing?

Waralu Hut is committed to product development, sales, and social contribution activities to realize the brand's philosophy of "protecting people from ultraviolet rays." First, all hats use fabrics with UPF50+ or UPF30+ high UV protection effects, and only materials that have passed the rigorous testing of the Australian UV Protection Association. This provides customers with peace of mind based on scientific evidence.
　
Additionally, the hat comes in a wide range of sizes, and all hats are equipped with size adjustment functions to fit comfortably for those with smaller or larger heads. Moreover, most models roll up and fold, making them convenient for travel, outdoor activities, and daily carrying. We pursue different folding methods and shape memory for each material, such as paper blades and flexible weaves, aiming to balance functionality and design.
　
From 2026, a new material called "Flexy Weave" will be introduced. By combining natural fibers and synthetic fibers, we have achieved greater flexibility, strength, and shape memory than ever before. This ensures that even during long periods of use or carrying, it resists losing its shape and maintains a comfortable wearing experience.
　
Furthermore, Waralu Hat places great importance on social responsibility from the perspective of the SDGs. 1% of the profits are donated to skin cancer research, education, and prevention activities, addressing social issues through hats. We also consider the production background of our products, focusing on selecting materials with low environmental impact and pursuing durability that can be used for a long time. These commitments support the brand value of Waralu Hat.

Commitment to the product

Waralu Hat products combine functionality and design, making them suitable for a wide range of occasions from everyday life to outdoor activities. Among them, we introduce three of our main and featured products.
　
The first is "[Women's] GABI." Gabby is characterized by its wide-brimmed and elegant silhouette. It offers high UV protection with UPF50+ and uses fabric certified by the Australian UV Protection Association. Crumpled and foldable, perfect for travel and outings. Size adjustment is also possible to ensure a snug fit on the head. Customers have given high praise, saying, "It's lightweight and comfortable," and "It's safe even for golf or gardening in strong sunlight."
　
The second is "[Unisex] EVERETT." Its simple unisex design and color options that blend well with outdoor and town use are its appeal. This model also features UPF50+ UV protection, and features shape memory and durability thanks to flexible weave material. It can be rolled up and carried, making it perfect for an active lifestyle. It is supported by a wide range of ages, regardless of gender.
　
　
The third is "[Women's] CHARLIE VISOR." The visor type is popular for its ability to wear without messing up your hairstyle. Made with UPF50+ fabric, it is lightweight and highly breathable. They are useful in various situations such as sports, outdoor activities, and everyday shopping. Customers have shared comments such as, "Even when sweating, it doesn't get stuffy easily" and "The cute design lifts my mood."
　
▼ It rolls up and can be carried anywhere, making it perfect for travel and more!
　
The biggest appeal of these products is that they allow you to enjoy fashion while protecting against UV rays. The Waralu hat is a hat that combines functionality and beauty, offering peace of mind and color to everyday life.

Who are supporting us?

Waralu Hat is supported by a wide range of customers. The main target audience is women in their 30s~60s who prioritize UV protection, active men and women who enjoy golf and the outdoors, and those looking for hats that the whole family can use. In particular, it is strongly supported by health-conscious individuals and those interested in skin cancer prevention, and the number of users is increasing among healthcare professionals and beauty industry professionals.
　
The actual customer base includes tourists visiting Karuizawa's directly managed stores and nationwide retailers, repeat customers using the online shop, and those purchasing for gift purposes.
　
It is also available in department stores, select shops, golf shops, and more. At each store, staff carefully provide advice on fitting and UV protection, creating an environment where you can choose with peace of mind.
　
Many buyers have shared comments such as "My family loves it," "It's essential for travel and golf," "It's convenient for adjusting sizes," and "The wide variety of designs makes choosing enjoyable." Through social media and blogs, actual usage scenes and coordination examples are shared, and the spread through empathy and word-of-mouth is a major feature. Waralu Hat delivers trust and satisfaction to many people who want to balance health and fashion.
　
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