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Gentle and soothing skincare for you and nature. AOTEA is a lifestyle brand that incorporates the power of herbs and health methods rooted in the lives of New Zealand's indigenous Maori.

AOTEA

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Wholesum Japan 株式会社

Gentle and soothing skincare for you and nature. AOTEA is a lifestyle brand that incorporates the power of herbs and health methods rooted in the lives of New Zealand's indigenous Maori.

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About the brand

Gentle and soothing skincare for you and nature. AOTEA is a lifestyle brand that incorporates the power of herbs and health methods rooted in the lives of New Zealand's indigenous Maori.

All of AOTEA's products are infused with high-quality herbs that have been around since ancient times, as well as traditional Maori health practices.

While using carefully selected NZ native plants, we follow the customs of the Maori people and create products that are in harmony with nature and never destroy the ecosystem.

In particular, the island's Manuka honey, which is particularly pure, is a "non-blended method" that does not mix honey from other regions, and the original power of the island's Manuka is incorporated into the product as it is.

More about the Brand Owner

Tama

タマ

AOTEA means "Great Barrier Island" in the language of the Maori, the indigenous people of New Zealand. Tama grew up on this island and is of Maori descent. Inspired by my grandmother's health regimen that incorporated the blessings of nature in New Zealand, she founded AOTEA in 2017.

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Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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AOTEA means "Great Barrier Island" in the language of the Maori, the indigenous people of New Zealand.

Living with New Zealand's wilderness

The founder, Tama, grew up on the island and is descended from the indigenous Maori people.

Inspired by her grandmother's health regimen that incorporated the blessings of nature in New Zealand, she is developing and producing products to bring the inherent power of herbs to more people by putting a modern twist on traditional herbs and recipes from the indigenous Maori people.

What are we doing?

While using carefully selected native NZ plants, we follow Maori customs and create products that are in harmony with nature and never destroy the ecosystem.

The island's factories use renewable energy for production, making it completely carbon neutral. Nature-friendly production and manual packaging also contribute to employment on the island.

In addition, as of 2024, the activities to support scholarships for high school students on the island are now in their fourth year.

AOTEA aims to be a sustainable brand that coexists with the island's nature and people.

Gentle and comfortable for you and for nature. AOTEA delivers such a product.

Commitment to the product

Aotea is the sixth largest island in New Zealand. The area is 285 square kilometers. The Maori appeared in the distance as white clouds on the horizon, hence the name "Aotea Island", which means white cloud (ao – cloud, tea – white).

"Kawakawa" is an herb that has traditionally been used for various care in NZ. Ingredients are carefully extracted from carefully selected herbs unique to New Zealand, such as Kumarahou, which has been used as a natural soap.

In addition, the island's Manuka honey, which is one of the purest in NZ, is a "non-blended method" that does not mix honey from other regions, and the original power of the island's manuka is incorporated into the product.

All of AOTEA's products are infused with high-quality herbs that have been around since ancient times, as well as traditional Māori health practices.

We follow the Maori tradition and are committed to creating environmentally friendly products that use native herbs but never disrupt the ecosystem.

Who are supporting us?

It was adopted by Hotel New Otani for an accommodation plan with a skin care set.

It is loved by a wide range of ages, from children to adults.

It is especially supported by those who care for simple natural materials and those who are interested.

[Customer's voice (product: Kawakawa Balm)]

"Right now, I use it on my hands and feet that are too dry and itchy, so it's reassuring to have them on hand at all times. The scent of Kawakawa is also soothing, and children like it and use it."

"A balm that blends well with the skin and can be used on the whole body!

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Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

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