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"Taking care of yourself leads to caring for people and the environment" An organic cosmetics brand that gently cares for rough skin caused by disinfection and mask life.

〜1,000

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The Elements

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株式会社エイチラボ

"Taking care of yourself leads to caring for people and the environment" An organic cosmetics brand that gently cares for rough skin caused by disinfection and mask life.

〜1,000

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About the brand

"Taking care of yourself leads to caring for people and the environment" An organic cosmetics brand that gently cares for rough skin caused by disinfection and mask life.

Aiming for a society where ethical and sustainable living is the norm Born from LAB, this is an organic and sustainable skincare brand.

From those with sensitive skin and those suffering from rough skin to children, we are making products that can be used safely and are environmentally friendly.

In 2021, the company was certified as a registered business operator under the Ministry of the Environment's Local SDGs (Regional Circulating and Ecological Sphere) promoted by the Ministry of the Environment.

More about the Brand Owner

大平ひとみ

HITOMI OOHIRA

He has been engaged in development positions at cosmetics OEMs and major cosmetics manufacturers, and has been involved in the development of numerous domestic and overseas cosmetics. He was founded in 2019 with the desire to contribute to a society where people and the environment can coexist in a better way while conveying the wonders of cosmetics by developing and delivering sustainable products that can support everyone's skin, mind, and environment.

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Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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I want to solve the skin problems that have plagued many people due to the Corona disaster.

I have been involved in cosmetics development for 15 years, have released many domestic and overseas brands to the world, and started my own business in 2019. Soon the coronavirus pandemic began. When I was thinking about what I could do in a confusing situation, I noticed that many people complained of rough hands due to disinfectants and rough skin due to masks, so I decided to develop a product that solves these problems.

My own experience of poor health led me to strongly desire to develop cosmetics that support people's minds and bodies. In addition, through our products, we aim to contribute to a society in which people, animals, and nature can coexist in a better way. Rather than chasing a transient boom, we aim to create a sustainable world by delivering products that people will want to continue using now and for a long time to come.

What are we doing?

Connecting people and the environment with sustainable ingredients

All hand refreshers "Clean & Refresh Hand Care Mist" are made from ingredients that are certified organic. The main ingredient, ethanol derived from sugar cane, uses raw materials that have obtained "double certification" of organic and fair trade. Since this raw material is available through limited routes and is costly, we were the first company in Japan to use it as a hand lotion.

Four-leaf clover, which is the raw material for the moisturizing ingredients of the organic soap "Pure Savoté", is grown by people at a welfare facility for the disabled in Tahara City, Aichi Prefecture. By using this product, we hope to connect the "Relay of Happiness" to the community and social welfare facilities. In addition, the packaging (cosmetic box) of the product uses bagasse, a non-wood resource from discarded sugarcane pomacing residues. The plastic bags used to package products are designed to achieve both "waste reduction" and "convenience" (patent pending). From the main body to the packaging, we are particular about sustainable raw materials.

Commitment to the product

◆Clean & Refresh Hand Care Mist

A hand refresher born from the desire for those with sensitive skin, those who suffer from rough skin due to hand washing and disinfection, children who are not good at the smell of alcohol, and the environment.

The raw material is alcohol, which is the first alcohol in Japan to be double-certified as "Fair Trade Certified" and "Organic Certified". It is a vegan-compatible product manufactured by a 100%*1 certified organic ingredient*1 and a COSMOS Organic certified cosmetics factory, and has been patch tested. (This does not mean that skin problems do not occur in all people.)

The moisturizing ingredients "glycerin" and "argan oil" penetrate into every corner of the stratum corneum, moisturize the skin and protect it from dryness. The fresh and refreshing scent of herbal greens makes you feel refreshed as if you were in an herb farm where morning dew remains.

In addition, the organic essential oils lavender, rosemary, and tea tree that are included in the formula are insect repellent, and geranium is effective in caring for insect bites due to its antibacterial effect, and the formula design can also be used as an insect repellent spray.

It is a product that is very useful not only for hand sanitizer, but also as a mask spray, aroma spray, and insect repellent spray, whenever and wherever you want to go out, enjoy the outdoors, or change your mood during work.

*1: All ingredients except water (purified water) are made from raw materials that have acquired either ECOCERT, USDA, or NOP.

◆ Pure Savoté

A cosmetic soap made for those who are experiencing skin problems and stress such as rough skin and dullness caused by prolonged mask life. By the hands of soap craftsmen with more than 60 years of experience in soap, each one is carefully made using the "fresh manufacturing method*2" that commercializes beauty ingredients while they are fresh without heating, and takes time and effort one by one. It is a safe additive-free formula that does not use quality stabilizers such as preservatives and surfactants.

In addition to "four-leaf clover" (white clover extract), which is the first soap in Japan, plant-derived ingredients with high emollient effects such as organic ingredients "shea butter", "argan oil", and "camellia oil", and skin conditioning ingredient "rice bran" that improves texture, it contains more than 92%*3 of beauty ingredients. It leads to "happy skin" with a sense of transparency and firmness that shines from the inside.

Gently cleanses the skin with a soft and absorbing soufflé foam, and is moist and smooth after washing. Since it is 100% naturally derived ingredients, it is safe for people with delicate skin and children.

For those who are concerned about rough skin all over the body, it is recommended to use it as a body soap or hand soap. Light makeup can also be easily removed, so it is also popular with those who want to easily take care of their skin.

*2: Cold process manufacturing method

*3: Contains oils and fats (emollient ingredients) that are used as soap.

Who are supporting us?

The user base of Clean & Refresh Hand Care Mist ranges from mid-20s to early 60s, and the ratio of men to women is about 4:6 (1 bottle equivalent). Pure Savoté is mainly used by women in their mid-20s to early 50s. Both products are well received by those who are interested in organic and ethical products and those who are raising children. It is also used as a return gift for "hometown tax payment" and as an amenity for hotels.

From users who have actually used it,

・The scent is refreshing and refreshing

・ Because it is organic, it can be moisturized and disinfected with peace of mind.

（Clean & Refresh Hand Care Mist）

・ Smooth bubbles can be formed in an instant

・ The skin was toned up after washing

・ There are no skin problems and it can be used by parents and children.

（Pure Savoté）

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大平 ひとみ

HITOMI OOHIRA

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