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Anoma Protein

Anoma Protein

アノマプロテイン
Vendor
株式会社ACROVE
Make the best choices for yourself and for the planet. Strong, gentle protein. anoma is a vegan-certified plant-based protein that contains a unique blend of pea and brown rice protein.
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T9011001125280

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About the brand

Make the best choices for yourself and for the planet. Strong, gentle protein. anoma is a vegan-certified plant-based protein that contains a unique blend of pea and brown rice protein.
1
Thoroughly committed to taste and quality, free of artificial sweeteners, colors, preservatives, and lactose. It does not use 8 specific raw materials, so the risk of allergies is low.
2
It contains more than 20g of protein and is high in the essential amino acids BCAA and arginine, making it highly functional enough for anoma alone.
3
Peas, the main ingredient, use significantly less water and land than whey and soy, making them easier on the planet.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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"Vegetable proteins save the planet"
What drove us was a headline in the media that featured this much. Intrigued by the article, which stated that "the production of plant protein uses less water and land than the production of animal protein, and is good for the global environment," we began to investigate plant proteins. As we researched a large amount of literature and information on the environmental benefits of plant proteins, we came to find various perspectives and new ideas. For those of us who only had a vague awareness of environmental issues, it was a shock that overturned stereotypes.
　
　

What are we doing?

"A choice that does not compromise on strength"
While using vegetable proteins that are friendly to the environment and the human body,
Strengthens the body and improves performance
Can't we make food?
If these opposites can be combined into one, it will be a revolutionary product.
　
Despite this conviction, we are all former athletes. We are familiar with the ingredients, benefits, and usage methods of protein. No matter how kind it is to the environment and the human body, there is no reason to take it unless it makes the body stronger that you abuse every day.
In addition, we read various reports showing the usefulness of plant proteins in athletes overseas, and continued to conduct in-depth research on the effects of plant proteins.
　
The proven usefulness of plant-based protein for athletes gave birth to the current concept of anoma, "strong and gentle," and drove us to develop products.
　
　

Commitment to the product

"The Drawback of Seeking Perfection"
Although we started development with momentum, we had no experience with protein products. "We can't release a half-baked product," and what awaited us as we started development with momentum was a series of difficult days.
　
And what made us suffer the most was that we are all "perfectionists" because we are athletes ourselves.
Normally, in the development of health food products, we research the market, set a fair price for what people want, and release the product. For example, in the case of protein, the goal is to achieve a component content that satisfies consumers to some extent, and the raw materials are adjusted according to the season in order to provide consumers with a lower price. In addition, it is common to use genetically modified vegetable proteins in some ways, use artificial sweeteners to adjust the taste, and keep the price of raw materials down by all means.
　
However, we know from our own experience that every professional never neglects to prepare his body, even the smallest things, in order to prepare his mind. In other words, it is necessary for the products we make to be "perfect".
It doesn't matter if it takes time. We pursued "perfection" that could not be created with preconceived ideas, and put all our efforts into the world with an attitude of only releasing products that satisfied us.
　
　

Who are supporting us?

"I made the best choice for myself and the planet
Plant-based and high-quality protein. That's what anoma is all about."
　
Anoma Protein is used not only by athletes, but also by many people for beauty and health purposes.
　
We hope to continue to work with such professionals by developing perfect products that do not compromise based on the concept of "strong and gentle".
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