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YOMOGI BASE

YOMOGI BASE

ヨモギベース
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合同会社YOMOGI BASE
Mugwort from Shinshu. Toward a well-protected daily life. Take time to quietly review your own health habits.
    OrganicEco-friendlySmall Batch
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About the brand

Mugwort from Shinshu. Toward a well-protected daily life. Take time to quietly review your own health habits.
1
Made only with domestically grown mugwort grown at the foot of Shinshu and Yatsugatake. This is a small-batch production brand that handles everything from cultivation to manufacturing.
2
With the concept of "creating time to reflect on yourself," we deliver extra space to your life through the scent of mugwort.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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In Japan, mugwort used to be very close to daily life.
Grass mochi, steamed mugwort, moxibustion, medicinal bath. It was always present in the kitchen and in the wisdom of the house.
But that culture is gradually disappearing.
　
Why was mugwort so familiar in the past?
　
YOMOGI BASE began with that question.
Through mugwort, we offer an opportunity to re-examine our own health habits and bring them back into our daily lives.
　
We handle everything from cultivation to manufacturing and sales ourselves.
　
Standing in the fields themselves, nurturing, processing, and delivering them.
Therefore, we can protect price and quality on our own axis, without being swayed by trends or distribution.
　
And just as much as creating, we value experiencing as much as we are.
In 2026, we opened our own field at the foot of Yatsugatake in Shinshu.
　
We will make this place a place where you can visit, touch, smell, and experience mugwort firsthand.
Instead of mugwort as a product, we aim to create a brand that can be experienced as a local community.
　
Mugwort, daily life, and health maintenance.
Leave some space in your heart.
　
　
　

What are we doing?

■ No pesticides, carefully handcrafted with no pesticides.
Mugwort is grown without pesticides, and both harvesting and processing are done by hand one by one.
Fields and leaves are all handled by someone who knows them inside out.
　
■ Turning idle farmland into mugwort fields.
Our fields were difficult to manage and had long been untouched.
We are gradually cultivating that area and transforming it into a mugwort field.
Roles for the land, work for the community.
　
■ From the outside and inside. Living with mugwort.
Touch your skin with lotion and balm.
With tea and incense, they bring fragrance to life.
We propose a daily approach that incorporates mugwort from both the outside and the inside.
　
■ Opportunities to become aware of healthy habits.
A few minutes of contact with mugwort morning and night.
It's not something special, but a small protective care you can keep in your daily routine.
I hope this will serve as an opportunity to rediscover your own body and lifestyle.

Commitment to the product

[Main Product (1)] Mugwort Balm 20g / ¥1,850 (tax included)
　
　
■ Usage Scenarios
Perfect for finishing your morning and evening skincare routine. A must-have item for seasons when dryness is a concern.
This balm can be used all over your body—from face to neck, hands, and heels—and you can get it done with just one can.
　
■ Texture and Usability
It spreads lightly and leaves no stickiness after application, leaving it "silky."
Despite being a balm, it is not heavy, and it has a unique texture that has been praised for not being heavy.
　
■ Customer Feedback
"It's very useful for caring for dry heels and areas where I'm concerned about stinging."
"It's great that alcohol disinfectants can also be used to care for rough hands."
"It's non-sticky, so you can use it before your morning makeup, which is really helpful."
　
■ Commitment
Formulated exclusively with natural ingredients, carefully produced in small batches together with cosmetics manufacturing factories in Nagano Prefecture.
　
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[Main Product (2)] Mugwort Lotion 200ml / ¥3,300 (tax included)
　
　
■ Usage Scenarios
For waking up in the morning. After a night bath.
With the rising scent of mugwort, you can refresh your skin and mind for just a few minutes.
　
■ Texture and Usability
Moist type. It absorbs moisture while blending into your skin.
It is mild in stickiness and does not interfere with subsequent maintenance.
　
■ Customer Feedback
"Gently soothed by a natural fragrance"
"You can really feel the mugwort without being too assertive."
"When I use it at night, it feels like the end of the day feels a bit more relaxed."
　
■ Commitment
A simple formula centered on water, glycerin, BG, and mugwort leaf extract (grown in-house), using only natural ingredients.
No fragrances are added, allowing the natural aroma of the ingredients to be preserved.
We carefully produce them in small batches together with cosmetics manufacturing factories in Nagano Prefecture.

Who are supporting us?

■ Actual Customer Base (Makuake &In-house EC Achievements)
The main buyers were women in their 40s, followed by women in their 50s.
It is deeply supported by those who value the stories of nature, production areas, and creators.
Our customer base has grown not through flashy ads, but through word of mouth and trust.
　
■ Another volume zone: Men in their 30s
Men in their 30s who purchase gifts for their mothers, wives, or partners,
This has become another pillar of our e-commerce achievements.
The lotion and balm set also works as a gift for Mother's Day, birthdays, and anniversaries.
　
■ Compatible Sales Floor
・A select shop that values lifestyle, health care, and local character
・Amenities at hotels and inns, in-house shops
・Places with the context of "health habits," such as acupuncture clinics and salons
・Specialty shelves focused on domestic and direct delivery from the farm
　
■ Frequently received by buyer feedback
"Heal with natural scents"
"Simple ingredients, safe to use"
"It's great that the whole family can use it."
"It's great that it's domestically produced and recommended to anyone."
　
Made with domestically grown in-house ingredients, anyone can pick them up with confidence.
And you can genuinely feel the "power of nature" in your daily life.
This is a brand that values that very much.
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