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MLILY

MLILY

エムリリー
Vendor
株式会社新陽トレーディング
MLILY is an overseas bedding brand that is currently used in 110 countries around the world. Emlily creates ideal sleeping positions and delivers high-quality sleep to the world.

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T7030001039202

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About the brand

MLILY is an overseas bedding brand that is currently used in 110 countries around the world. Emlily creates ideal sleeping positions and delivers high-quality sleep to the world.
1
We are the exclusive distributor of the overseas bedding brand [Emlily] in Japan.
2
Emlily is used in 110 countries around the world. We have a partnership agreement with the prestigious soccer club "Manchester United".
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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In the busyness of modern society, the daily life tends to put itself on the back burner, the limited living space, and the temperament of Japan people who value delicate senses.
Against this background, I believe that sleep is not just a rest, but an important time to reorganize your mind and body.
　
MLILY is a global bedding brand that has been supported in 110 countries around the world.
When we came into contact with this reliable technology, we strongly felt that we wanted to deliver this sleep in a way that suits life in Japan.
We don't just bring in overseas bedding, but we plan products that match Japan's lifestyle and sensibilities.
　
Emlily's bedding, which has been chosen by top athletes, pursues only essential comfort. Through sleep, we unravel our daily lives and minds.
This is where your new sleep experience begins.
Please experience the sensation of gently enveloping your body and leading you to a deep sleep.
　

What are we doing?

　
　
Through MLILY bedding, we propose a sleeping environment that suits life in Japan. From Emlily, a global brand supported in 110 countries around the world, we carefully select products that are convincing in terms of both comfort and quality, based on Japan's living environment, climate, and rhythm of life.
　
Our job is not just to import and sell overseas bedding. We carefully understand the characteristics of materials, structures, and sleeping comfort, and select each product while thinking about how it should fit into the Japan lifestyle and senses. As necessary, we are also devising ways to make proposals and communicate to the Japan market.
　
To deliver Emlily's reliable technology and ideas in a more familiar and reliable way. Our role is to convey the value of sleep in an easy-to-understand and sincere way.

Commitment to the product

Among Emlily, we would like you to pay special attention to the popular product "Rebound Series". I think that urethane materials are generally memory foam or high resilience, but the Emlily Yu Rebound series uses a new material [excellent resilience urethane foam] that incorporates the best of both worlds. A material that combines the enveloping gentleness of memory foam with the firm support of high resilience. He studies the physique and sleeping posture of Japan people to pursue a balance between ease of turning over and pressure distribution. The comfort you feel the moment you lie down and the stable sleeping position that lasts until the morning will naturally lead you to a deep sleep.
　
The lineup includes mattresses, toppers, tri-fold types, and other products that can be selected according to your lifestyle. It is easy to incorporate even in limited living spaces, and the design is designed to accommodate both beds and floors, with the Japan way of life in mind. One of the reasons why it is supported by many people is that it is of solid quality and can be easily incorporated into daily sleep.
　
In addition, Emlily's excellent repulsion series has also been selected by top athletes in Japan. Rest your body and improve your performance the next day. We support the sleep necessary for this with sincere manufacturing. Emlily's Repulsive Series takes your everyday sleep to the next level.

Who are supporting us?

Emlily is chosen by people who want to improve the quality of their sleep. It is mainly used by people in their 20s and 50s who are busy with work and home but want to value their limited sleep time.
　
Among overseas bedding brands, we have set a price range that is relatively easy to pick up, so the younger generation is also easy to pick up and the high quality has received praise from a wide range of generations, and many people have commented that "waking up in the morning is different", "the burden on the body has become lighter", and "I can turn over naturally".
　
Currently, it is used not only by many furniture specialty stores, but also by major GMS, mass retailers, and hotels.
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