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Lemniscate

Lemniscate

レムニスケート
Vendor
株式会社ラエティーシャ
A cosmetics brand that aims for harmony between mind and body based on the wisdom of ancient witches and the power of nature
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Invoice registration number

T5010001238591

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About the brand

A cosmetics brand that aims for harmony between mind and body based on the wisdom of ancient witches and the power of nature
1
It is a high-turnover product that is designed to convey value intuitively, is easy to explain when serving customers, and is easy to propose to first-time customers.
2
It has a good balance between price range and quality, and can be sold to a wide range of people because it can meet both gift demand and self-investment groups.
3
Our strength is that we can expect continuous sales rather than a one-off design and worldview that leads to repeat business.

More about the Brand Owner

株式会社ラエティーシャ

Laetitia

Laetisha Co., Ltd. is a company that operates courses, appraisal services, and plans and sells related products, focusing on the fields of divination and spirituality. We combine our unique worldview with practical knowledge to develop services that support personal growth and self-realization. We cater to a wide range of people, from beginners to professionals, and emphasize providing value through learning and experience. In addition, through a business model that combines product sales and education, we have established a continuous customer relationship and a stable revenue base.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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The brand name "Lemniskate" is inspired by the symbol that means "infinity".
　
This brand was born as an item sales section of the online magic school "Magic School Lemniskates".
　
Through fortune-telling, courses, and product sales, we provide wisdom that has been passed down since ancient times in a form that is easy to incorporate into modern daily life, and we provide support for everyone to face themselves and demonstrate their true strength.
　
Through the brand, we aim to achieve essential changes that are not temporary and provide continuous value.
　

What are we doing?

The concept of this brand is to reconstruct the ideas of divination and energy (the fundamental power of living things) that have been passed down since ancient times in a way that can be naturally incorporated into modern lifestyles.
　
It is not just spiritual, but also emphasizes practicality and reproducibility that can be experienced in everyday life, and is committed to designs that are easy for anyone to handle.
　
Each item is carefully planned and designed while clarifying the usage scene and purpose, and provides experiential value that allows you to face your true self through continuous use.
　
We aim to incorporate invisible value into everyday life and become a brand that will be used for a long time.

Commitment to the product

The main product "MISOGI PURE ~Purifying Scrub~" is an item developed with the concept of "purification" and a design that is easy to incorporate into daily self-care.
　
Based on the wisdom of purification that has been passed down since ancient times, it has been rebuilt to suit modern lifestyles, and is characterized by the fact that it is easy to propose products for the purpose of refreshing the mind and body.
　
It uses hemp charcoal, which has high purifying power, and geranium, which has a relaxing effect, to achieve both comfort and functionality.
　
It is a flagship product that intuitively conveys value and can adapt to gift demand and the self-care market.
　
In the future, we are also developing makeup items and other products to further expand our worldview.
　
By expanding the scope to items that are used on a daily basis, we will provide a brand experience to more people and strengthen the lineup that leads to continued purchases.
　

Who are supporting us?

The main target audience is women in their late 20s and 50s, who are interested in self-growth, self-care, and spirituality.
　
The actual customer base also tends to be interested in fortune-telling and spirituality, while emphasizing practicality that can be easily incorporated into daily life.
　
As a wholesale destination, it has a high affinity with select shops, lifestyle shops, salons, and beauty and relaxation stores, and is suitable for proposal sales through customer service.
　
It has characteristics that are especially easy to deploy in stores that emphasize the world view or stores that seek value-added products.
　
From the buyer,
"Easy to incorporate into everyday life"
"Using it makes me feel better"
"It leads to the habit of self-care"
Another strength is that it is easy to lead to repeat purchases and continued use.
　
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