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calexo

calexo

カレクソ
Vendor
CALEXO JAPAN株式会社
Calexo is 0% alcohol and free of sugar, artificial sweeteners, colors, and preservatives. It offers a commitment to health and a premium non-alcoholic experience.
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T8011503005782

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About the brand

Calexo is 0% alcohol and free of sugar, artificial sweeteners, colors, and preservatives. It offers a commitment to health and a premium non-alcoholic experience.
1
Calexo is designed to be the beverage of the coming era in line with the fast-growing non-alcoholic beverage market and changing consumer attitudes towards alcohol.
2
The three flavors play a role in providing an exciting experience for all those who care about their body and mind, not just for modern consumers looking for an alternative to alcohol.
3
It takes advantage of the flavor and color of the ingredients for a refreshing taste. It complements the dish as the main character as a "third pairing".
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Health and "deliciousness that makes your heart dance"
"Calexo" began when one of the founders of a former bartender developed a rare eye cancer. As a price for the success of the treatment, I had to distance myself from "alcohol" and the fun moments with my friends.
　
We value social connections such as nightlife, drinking parties, and home parties, while aiming to free ourselves from the negative effects of alcohol on our health and physical condition. We will also support various ways of thinking about alcohol, develop products that can replace great alcohol, and redefine the culture of "drinking".
　

What are we doing?

In the Japan market, where the average annual growth rate of the non-alcoholic market has been at 14% for the past 10 years, "calexo" is a premium drink that is in the same price range as premium alcohol and is a completely new genre that is not found in existing non-alcoholic beverages.
　
The three flavors, inspired by California's nature and landscape, all take advantage of the flavor and color of the ingredients to create a refreshing taste. As a "third pairing" that complements the main dish, it is an ideal drink that provides a premium experience for any dish or occasion.
　
Calexo also values social connections such as nightlife, drinking parties, and home parties, while aiming to free people from the negative effects of alcohol on their health and physical condition. We will also support different ways of thinking about alcohol, develop products that can replace alcohol, and redefine the culture of "drinking".
　
An exciting experience for everyone!
　

Commitment to the product

To consumers with diverse ideas about "food".
　
Calexo does not add sugar, artificial sweeteners, colors, or preservatives to take advantage of the natural flavor of organic ingredients themselves. In addition, all flavors are kept to 60 calories or less. In addition, each flavor has been created from scratch with a taste inspired by California. All have a refreshing taste and complement a variety of scenes.
　
Citrus Rose
Inspired by the grapefruit trees and rose gardens that line the sunny gardens of Southern California, Citrus Rose has a balanced taste with a blend of grapefruit and hints of rose.
　
Cucumber Citron
Inspired by the lush and soft gardens of Berkeley and Auckland Hills, the combination of cucumber and ginger flavors creates a drink that is both refreshing and refreshing. It has a familiar and refined taste.
　
Semi Tropic
Mango and pineapple waves and citrus flavors create a beachside sunshine and a nostalgic mood. A refreshing blend of tropical fruits, semi-tropic tastes like you'll want to go to the beach.
　
How to enjoy calexo
Calexo exists to respond to the voices of various consumers, both physically and mentally, such as those who pursue health considerations, dispel negative feelings about not drinking alcohol at drinking parties, and support changes in people's life stages such as pregnancy, childbirth, and illness, as well as hangovers and driving.
　

Who are supporting us?

「BEVNET LIVE NEW BEVERAGE SHOWDOWN 2023」
Won first place in the United States in a new product competition
　
・Excerpt from the judges' comments
"I love the story and how they put it together, the taste of the product is amazing, it's a really refreshing and delicious drink."
DAN WHITE｜Chief of New Revenue Streams, The Coca-Cola Company
　
"I really liked it, the balance is very good. It's not too sweet... Honestly, perfect."
KRISTEN BAREUTHER｜President, Head of Investment, Asahi Group
　
"I want to see myself holding this in my hand as soon as possible!"
APRIL ASICO｜Group Manager, Beverage Innovation, Starbucks
　
　
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