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La chicyou

Doctors and pharmacists with R&D experience at pharmaceutical companies develop and sell products based on scientific evidence.

1,816
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La chicyou

ラシックユー
Vendor
TENSHIN株式会社
Doctors and pharmacists with R&D experience at pharmaceutical companies develop and sell products based on scientific evidence.
1,816
Followers

All products

Medicated Scalp Essence (Hair Growth Serum, Quasi-drug, Unisex) 100mL
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MSRP ￥7,255
Eyelash Serum (Eyelash Serum) 6mL
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MSRP ￥7,255
Om Medicated Scalp Essence (Hair Growth Serum, Quasi-drug, Unisex) 100mL
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MSRP ￥7,255
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About the brand

Doctors and pharmacists with R&D experience at pharmaceutical companies develop and sell products based on scientific evidence.
1
We want to continue to respond to the desire of "everyone, even as they age, experience decline due to childbirth or illness, to be confident in themselves in their own way and to enjoy life to the fullest."
2
A product that turns complexes into confidence. The origin of the brand name is "you who are sophisticated, you who are elegant, and you who are yourself."
3
Buying Lasik You is also a sustainable choice. We subscribe to the spirit of the Forest Stewardship Council (FSC).

More about the Brand Owner

西山 結美

Yumi Nishiyama

After graduating from the Faculty of Pharmaceutical Sciences, Hokkaido University, he worked for more than 10 years at a foreign pharmaceutical manufacturer (currently MSD and Pfizer), where he was engaged in drug development in the fields of dermatology and anticancer drugs. After that, he was engaged in the search for drug discovery, medical devices, and cosmetic seeds in Asia at a bio-venture company, and medical device development, before establishing TENSHIN Inc. in February 2023. Pharmacist, hair diagnostician.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Thinning hair and skin diseases significantly reduce a person's self-confidence for a long time
Through drug development, we have experienced that it is important to prevent thinning hair and skin diseases because they significantly reduce people's self-confidence over a long period of time and become stigma, and affect their motivation to work because they affect their appearance.
In addition, I experienced that there are quasi-drugs and cosmetics that affect the evaluation of the efficacy of drugs, and in order to spread preventive care, I thought that it would be possible to build a system that allows people to purchase products with solid scientific evidence recommended by experts at home.
◆ I want to contribute to the active participation of women in society through life stages.
At that time, I (Representative Yumi Nishiyama) had experience in drug development and had a pharmacist license, so I was consulted by a friend about postpartum hair loss. She said that she was worried about whether her hair would grow back by the time she returned to work, and that she had lost confidence and that she felt complex and that it was difficult for her to talk to others. I would like to give some advice based on my own experience, but pharmaceutical ingredients such as "minoxidil" and "finasteride" have been recognized as effective for male alopecia, but unfortunately "minoxidil" may be transferred to breast milk, and "finasteride" has not been confirmed to be effective for women. I was in a situation where I was not sure which product to recommend when it came to medicated hair growth. Also, I myself have felt the change in my hair with aging, and there were times when I thought, "Oh, that's it," but I had never used it for the same reason. Therefore, we started to develop a medicated hair growth serum for women as a product that encourages women to play an active role in society with confidence according to their life stage.
　

What are we doing?

◆ A product that turns a complex into confidence "La chicyou". Where did the brand name come from?
The brand name La chic means "classy, sophisticated, and personal" in French. We want you to use it for "sophisticated you, elegant you, and your own person", and with such a desire for product development, we have changed the brand name to La chicyou. I wanted to create a product that was not like a hair growth product, but that was highly designed and environmentally friendly, and that women who use it could feel confident and introduce to others.
　
　
◆ Design for "you" that no two things in the world are the same
The container of Lasik You No.1 Medicated Scalp Essence (Hair Growth Serum) uses a wood grain design cap by hydrotransfer. We were particular about the idea that the wood grain design, which is not the same in the world, could foster a "special feeling". In addition, regarding the material of the brand label, we went through more than 10 trials and errors in terms of the material, tactile feel, size, and balance of the brand label of a famous brand from the perspective of the material, texture, size, and balance with the entire container.
◆ "1 minute care" realized by the latest penetration technology called "drug delivery system"
What do customers really want? From this perspective, as we continued to examine based on consumption trends and market research materials, we came to see that it is important to use "time-saving care" in order to make hair growth products a preventive care for women's hair routine. In response to this problem, by introducing our own latest penetration technology (drug delivery system: DDS), we have succeeded in penetrating the active ingredient with scientific evidence into the stratum corneum of the scalp in one minute of care and continuing the effect. This technology has been confirmed in 3D cultured cell models to last for 8 hours after application and to penetrate components 5 times.
　
　

Commitment to the product

◆ Product (1) "Lasik You No.1 Medicated Scalp Essence (Hair Growth Serum)"
This product is a well-balanced blend of 5 quasi-drugs that have been shown to promote hair growth and more than 5 amino acids that make hair, which were jointly developed with medicine, medicine, and hair specialists, and is designed to approach hair growth.
By combining them with our own state-of-the-art penetration technology (Drug Delivery System: DDS), it is a scalp essence that effectively penetrates water-soluble hair growth ingredients that are difficult to penetrate with conventional technology into the stratum corneum, and is effective with just a few pushes to the entire scalp twice a day in the morning and night.
◆ Product (2) "Lasik You No.2 Eyelash Serum (Eyelash Serum)"
This product is developed in collaboration with experts in medicine, medicine, and hair, and contains five functional ingredients that are attracting attention in the beauty industry: "Human Stem Cell Acclimatization Culture Medium Extract", "Capixil", "Pidioxidil (minoxidil derivative)", "Wide Lash", and "Mitsuishi Kombu Extract".
In addition, by appropriately blending and designing 30 types of moisturizing ingredients and combining them with our own state-of-the-art penetration technology (drug delivery system: DDS), we have achieved effective penetration of water-soluble functional ingredients into the stratum corneum, which are difficult to penetrate with conventional technologies. Twice a day in the morning and evening, it leads to firm, firm, and moisturized eyelashes that have never been seen before, and achieves gorgeous eyes.
◆ Buying La chicyou is also a sustainable choice
Lasic You is committed to the spirit of the Forest Stewardship Council (FSC). FSC is a system that contributes to the realization of sustainability while protecting ecosystems by using only forest products produced from well-managed forests and other low-risk forest products that are suitable for environmental, social, and economic benefits.
　

Who are supporting us?

◆ Product (1) "Lasik You No.1 Medicated Scalp Essence (Hair Growth Serum)" (quasi-drug, unisex)
"I've been losing a lot of hair since postpartum, but will this go away?", "Recently, my fine hair and wavy hair have become more pronounced, and the parting has become more noticeable", "My hairline has thinned and I have a lonely impression", etc., postpartum moms, women who are worried about the impression of their hair as they age, and kiyaria women who are busy with their daily work and are stressed, etc. It is supported by women who are worried about how to take care of their hair.
　
◆ Product (2) "Lasik You No.2 Eyelash Serum (Eyelash Serum)"
It is supported by women of a wide range of ages from 20s ~ 70s, such as "those who want to use it for reliable and delicate eyes", "those who are lost in eyelash serums", and "those who want to grow eyelashes".
　
◆ Product (3) "Lasik U Om No.1 Medicated Scalp Essence (Hair Growth Serum)" (quasi-drug, unisex)
Hair problems caused by aging and stress are a major problem for both men and women. Although there are differences in each of them, such as hormonal balance, there is a common cause of thinning hair and hair loss, which is that nutrients do not reach the hair matrix cells and the hair follicles stop working. Lasic You's Medicinal Scalp Essence uses DDS technology to increase the penetration of ingredients and promote the awakening of hair matrix cells. It is a unisex hair growth product that can be recommended for both men and women who want youthful and abundant hair. Om in white with a natural brown bottle and a black cool taste bottle. Please choose your favorite design and use it.
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You can also get an up to 30,000 yen coupon!

　

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