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寿ぎ kotohogi

寿ぎ kotohogi

コトホギ
Vendor
寿ぎ
〜Drinking rice in your heart〜 Live every moment richly and cherishably. It is the mission of "Jugi" to provide such a daily life.
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About the brand

〜Drinking rice in your heart〜 Live every moment richly and cherishably. It is the mission of "Jugi" to provide such a daily life.
1
Don't miss the miracles that pass by, and live a careful life every day. We provide a relaxed and careful time to feel them slowly.
2
We deliver [Brown Rice Roasted Tea] using 100% of the miracle rice "Isehikari" round brown rice. If you boil it slowly, you can enjoy the mellow aroma and sweetness of brown rice.
3
In the midst of busy days, it is a relaxing and relaxing companion for morning and evening meals.

More about the Brand Owner

寿ぎ　首藤陽子

SUTOU YOUKO

Aiming for a future where organic is the norm, She runs an agricultural corporation with her husband. All fields are organic and we grow rice called Isehikari. Make brown rice easier to eat every morning and evening With such thoughts, Relax and relax busy modern people With the mission of providing a polite and relaxing time, we have launched the Sugi kotohogi brand.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Careful time. It's a treat for yourself
　
In the midst of a busy life, you don't notice a miraculous moment
How often do we miss it?
　
As usual, there was a long period of time when I was so busy completing the tasks in front of me that I became desensitized to my own feelings and emotions.
I was still working hard, but one day I suddenly developed an allergy and was forced to quit.
　
After that, review your lifestyle and eating habits,
In addition, I thoroughly confronted my own body and mind.
　
- What do you want -
　
I've become conscious of listening to my own voice and living honestly about it.
　
　
　
　
What "Jugi" values is a daily and careful life that does not overlook the miracle of each moment.
　
It is a relaxing and careful time to slowly and carefully realize happiness and abundance.
　
In order to listen to your own body and mind, you need time to listen to them.
　
Today's people are busy with work, housework, childcare, and play. Isn't it not uncommon for the day to end without paying attention to your own inner feelings until the moment you wake up in the morning and go to sleep?
　
"The subtle sensations of oneself,
I want you to make time to feel careful."
　
That's how I started to launch this brand called "Jugi kotohogi".
　
We want to provide a relaxed and relaxing time for a moment in the busy day.
As a tool for this purpose, we created [Brown Rice Roasted Tea].
　
　

What are we doing?

　
In Nagato City, Yamaguchi Prefecture, my husband and I are running an agricultural corporation with the aim of creating a future where organic food is the norm. Taking advantage of the mountainous area, we grow rice called Isehikari organically in all fields.
　
The rice, which has received plenty of the blessings of the earth, has become a sparkling rice that fits the word transparency, and has been delivered to many people.
　
Since it does not use any pesticides or chemical fertilizers, it is very appreciated by those who enjoy eating brown rice.
　
　
　
　
However, in recent years, the number of people who enjoy brown rice at the dinner table is decreasing, and I feel that there are many people who really want to incorporate it into their daily lives, but think that it is troublesome to cook brown rice.
　
While thinking that "I want more people to know the deliciousness of Isehikari brown rice," we have created a product that allows people to enjoy brown rice on a daily basis in an unexpected way that is not to cook and eat rice.
　
　
　

Commitment to the product

　
Uses miracle rice, Isehikari round brown rice
　
We do not use pesticides or chemical fertilizers, and we use only Isehikari round brown rice, which has been carefully grown with the blessings of the earth. (Organic JAS Certification)
　
Isehikari is a new type of rice discovered in Ise Jingu.
In the first year of the Heisei era, two typhoons hit directly, and all the rice in Mikanda was knocked down. At that time, there were two ears of rice that miraculously survived, after which the ears of rice were named "Isehikari".
　
　
　
　
Jugino's [Brown Rice Roasted Tea] is a positive non-caffeinated beverage made by slowly roasting only Isehikari organic round brown rice. By roasting, the nutritional value is condensed, and you can get plenty of the nutrition of brown rice just by drinking it.
You can fully enjoy the fragrant and mellow aroma of cacao and the rich sweetness of rice.
　
　
　
　
It's not easy to drink, but it takes a lot of effort
　
Jugi's [Brown Rice Roasted Tea] is made by boiling Isehikari organic round brown rice for 20 to 30 minutes and drinking.
I believe that the act of boiling it with the time and effort of boiling it, rather than a tea pack type that can be easily drunk, is the first step toward "careful time".
　
When boiled slowly in a kettle, the aroma of fragrant brown rice envelops the room. After enjoying the aroma, you can enjoy it hot as it is, or chill it and enjoy it as a cold tea.
　
Boiled brown rice roasted tea can be enjoyed as an accompaniment to your usual meals. Its savory taste does not interfere with the assertiveness of the side dish. It is also excellent when soaked in tea and combined with rice.
　
　
　
　
Because we are busy every day,
　
That time to dare to carefully take the time to boil tea,
Time to drink tea that is slowly and nourishingly oozing out of the time and effort that has been put into it
　
They should further enrich the life of the person who picks up the product.
　
What I want to deliver is not only the nutrition of brown rice, but also
It's a slow, careful, and relaxing time.
　

Who are supporting us?

　
For those who want to reward themselves
　
Taking care of yourself in your busy life will enrich your life.
　
Massages and esthetics to heal the body, reading and music to heal the mind
We have received many instructions for those who want to enjoy a careful time with them, and equally with them.
　
　
Times have changed, and I think that the number of people who have worked hard as cogs in society has become more and more aware of "themselves," which is the most important thing in this world, and want to live their lives in their own way.
　
Live for yourself, not for someone else
　
I would be happy if we could deliver brown rice roasted tea to many people who are shifting to a way of life that is oriented toward themselves, and that slowly works slowly on the body and mind.
　
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