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Nagano Tea Factory

Nagano Tea Factory

ナガノセイチャコウジョウ
Vendor
長野製茶工場
Nagano Tea Factory was founded in 1954 and uses carefully cultivated tea leaves. We aim to make tea for "everyday enjoyment", such as "shallow steamed tea" unique to this region.
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T7810857898586

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About the brand

Nagano Tea Factory was founded in 1954 and uses carefully cultivated tea leaves. We aim to make tea for "everyday enjoyment", such as "shallow steamed tea" unique to this region.
1
A lush green land surrounded by majestic mountains, Satsuma Town, Satsuma District, Kagoshima Prefecture. Nagano Tea Factory is located in this area Founded in 1954, three generations of parents and children have been running the tea business.
2
There is a temperature difference unique to mountainous areas, and nutrients were stored slowly by being surrounded by thick fog rising from the Kawauchi River Tea leaves with a strong umami flavor and aroma grow.
3
"Hanzu tea" that was once traditionally made in Kagoshima Prefecture, and other local tea culture that has been passed down since ancient times. We are also working on activities to revive and inherit it.

More about the Brand Owner

長野力也

RIKIYA NAGANO

Nagano Tea Factory 3rd generation After working as a tea hall staff at the Japanese confectionery store "HIGASHIYA", in 2020, the third generation of the Nagano tea factory produced hand-rubbed tea for one year, aiming to revive and inherit Hanzu tea and disseminate Kagoshima's tea culture.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Tea that is made in the countryside and does not smell like the countryside, but that you want to give to people
　
　
　
As a rural culture, there is a scene of bartering for the produce they have made.
I've seen a lot of it since I was a child.
　
There is a sense of gratitude for the people who took care of us, and
Cooked with a sense of gratitude for what you have received
A wonderful cycle was created.
　
　
The tea that we are painstakingly making is a way to create that circulation.
Wishing to become one, materials and package design that match modern times
I'm proposing.
　
　
Calming the connection between people through our tea
　
I hope you will be close to me for a moment.
　
　

What are we doing?

　
■ Tea making
Kagoshima Satsuma Town In the land surrounded by majestic mountains
There is a temperature difference unique to mountainous areas, and it rises from the Kawauchi River
By being enveloped in a dense fog, the tea leaves have a strong flavor and a strong aroma.
　
　
　
We have been in the tea business since 1954, and we use tea leaves carefully cultivated in this blessed area.
"Asa steamed tea" unique to this region and "hand-rubbed tea" that makes use of skilled techniques
We cultivate and manufacture tea for everyday enjoyment.
In addition, "Hanzu tea" that was traditionally made in Kagoshima Prefecture
We are also working on activities to revive and inherit the local tea culture that has been handed down since ancient times.
　
　
　
■ Package design
　
The package is based on the desire to easily deliver tea to people all over the country.
Corrugated paper that combines the functions of a packaging material with rich color and beauty
"Fine flute" was adopted.
　
　
　
　
　
While blending in with everyday life with the rustic texture of craft, the brand color "dark green" is applied to the accent color, and the package with the taste of letterpress printing can also be used as a gift.
　
It has a thin shape with a thickness of 3 cm and can be delivered by post.
　

Commitment to the product

■ Tea from Nagano Tea Factory
　
　
　
■ Shallow steamed tea
Since our founding in 1954, we have continued to cultivate and manufacture lightly steamed sencha.
The very shallow steaming time ensures a refreshing aroma and blend that you will never get tired of.
It is characterized by a rich taste.
　
For 70 years, we have been close to the lives of various people.
When brewed at high temperatures, it becomes a tea with a strong aroma, and when brewed at a low temperature, it becomes a tea with a strong flavor
They show a variety of facial expressions.
　
　
■ Hanzu tea
　
In ancient times, it was made by roasting tea leaves using a water jar ("hanzu" in Kagoshima dialect).
It is a bancha that is transmitted to Kagoshima Prefecture.
In some areas of Kagoshima Prefecture, where tea leaves are roasted in a jar, from a grandmother
It has been passed down to my wife, but production has been discontinued since around 2014, and it has become a tea that I only see in tea books.
However, from 2020, the third generation has been aiming for the revival and inheritance of Kagoshima's food culture.
We started manufacturing hanzu tea.
　
Bancha was close to Kagoshima's food culture.
Refreshing menthol-like taste
Bancha is neither sencha nor oolong tea.
　
It is the only bancha sold by the Nagano Tea Factory in Japan.
　
　
　
　
　
　
　
　
　

Who are supporting us?

The Nagano Tea Factory online store is often used by women in their early 30s to late 40s.
　
At the corporation, d&Kagoshima evaluates it from the perspective of long-life design and handles it.
We also propose original products on an OEM basis to a wide variety of specialty stores such as opticians and liquor stores.
　
Restaurants use tea leaves as an ingredient in SG Terven's cocktails
Yes, I do.
　
　
　
　
　
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