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flip flop
From Kamakura, surrounded by green and blue, we will continue to transmit comfortable and unique designs

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About the brand

From Kamakura, surrounded by green and blue, we will continue to transmit comfortable and unique designs
1
A one-of-a-kind product like no other
2
A convincing product for urban on the beach
3
Sustainable products

More about the Brand Owner

福田美和子

FUKUDA MIWAKO

I've been searching for adult girly things since my 30s. I would like to develop such exciting products.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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I launched it because I wanted all the women around me to shine so that I could never forget the wonderful smiles of my customers when I was working at a high brand.
I became a housewife and had a child, and I couldn't afford fashion, so I thought that women could shine more by launching my own brand in the community on the Internet.
　

What are we doing?

We want to be cute no matter how old we are. I want to wear wonderful and cute things from all over the world, and I think I can make it myself. If you think it's comfortable and cute, a few people will agree.
With that in mind, I searched for cloth, designed it, had it made, and am satisfied with the result every time.
The fact that it is made also makes a hagire. I wondered if I could replace the hagire with something else, so I made it into a pouch.
I want to make it cute, comfortable, lean, and fashionable.
In addition to the Internet, I also hold POP UP and local events so that I can talk directly to them face-to-face as much as possible and convey my thoughts on the products together.
　
　
　
　

Commitment to the product

We use materials that we feel comfortable using, and we emphasize a design system that can be used on a daily basis or stretched a little. And we cherish the original, which is not often found elsewhere. Many customers like regional patterns or one-of-a-kind designs.
　

Who are supporting us?

The customer base ranges from the same generation as me to people in their 60s.
There are many housewives, the ease of movement and color are just right, and the price is easy to buy.
There are many people who work on their own, and there are many opportunities to go to social places, so there are many people who buy unique designs.
　
On July 2nd, we will hold an order meeting for One Piece for the first time in Akitani.
You can choose from 7 colors for this day only, and it will be a luxurious event with a lot of custom-made feeling.
There are also SPICE & HERB lunch boxes and local snacks that are perfect for this time.
For more information, please DM us from Instagram.
　
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